> ## Documentation Index > Fetch the complete documentation index at: https://docs.markifact.com/llms.txt > Use this file to discover all available pages before exploring further. # Create Campaign > Creates an Amazon Ads campaign for any sponsored ads product: Sponsored Products, Sponsored Brands, Sponsored Display, or Sponsored Television Creates an Amazon Ads campaign for any sponsored ads product: Sponsored Products, Sponsored Brands, Sponsored Display, or Sponsored Television. | | | | --------------------- | ---------------------------- | | **App** | Amazon Ads | | **Operation ID** | `amazon_ads_create_campaign` | | **Type** | Action | | **Connection** | `amazon_ads` (required) | | **Credits per run** | 2 | | **Agent / MCP tool** | Yes | | **Requires approval** | Yes (write operation) | ## Inputs | Field | Type | Required | Default | Description | | ---------------------- | ----------------------------------- | -------- | ---------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `account` | DynamicAccount | Yes | - | Select the Amazon Ads profile (advertiser + marketplace) to create the campaign in. | | `ad_product` | string or SelectableOption | Yes | - | The Amazon ad product for the campaign. Options: SPONSORED\_PRODUCTS, SPONSORED\_BRANDS, SPONSORED\_DISPLAY, or SPONSORED\_TELEVISION. Determines which fields are required: Sponsored Products needs a budget, start date, and auto\_create\_targets choice; Sponsored Brands additionally needs cost\_type and a goal KPI inside optimizations. | | `campaign_name` | string | Yes | - | Name of the Amazon Ads campaign. | | `state` | string or SelectableOption | No | `{'value': 'PAUSED', 'label': 'Paused'}` | Campaign state on creation. Options: ENABLED, PAUSED, DRAFT, or PROPOSED. Default: PAUSED. | | `budget_value` | number | No | - | Campaign budget in the profile's currency (for example 50 for \$50; Amazon takes plain currency amounts, not micro-units). Required for Sponsored Products and Sponsored Brands unless the raw budgets field is used. | | `budget_recurrence` | string or SelectableOption | No | `{'value': 'DAILY', 'label': 'Daily'}` | How the budget recurs: DAILY, LIFETIME, or MONTHLY. Default: DAILY. Used together with budget\_value. | | `budgets` | array of object or string | No | - | Advanced alternative to budget\_value: the raw Amazon Ads API v1 budgets array, sent as-is. Each entry needs budgetType (MONETARY), budgetValue, and recurrenceTimePeriod (DAILY, LIFETIME, or MONTHLY). Use for advanced cases like marketplace-level budget settings on global campaigns. Example: \[\{"budgetType": "MONETARY", "budgetValue": \{"monetaryBudgetValue": \{"monetaryBudget": \{"value": 100}}}, "recurrenceTimePeriod": "DAILY"}] | | `start_date_time` | string | No | - | Campaign start as an ISO datetime (2026-09-01T00:00:00Z) or YYYY-MM-DD date. Required for Sponsored Products and Sponsored Brands. | | `end_date_time` | string | No | - | Optional campaign end as an ISO datetime or YYYY-MM-DD date. The campaign runs indefinitely when omitted. | | `marketplace_scope` | string or SelectableOption | No | - | SINGLE\_MARKETPLACE targets one retail marketplace; GLOBAL creates a global campaign across marketplaces. Defaults to SINGLE\_MARKETPLACE for Sponsored Products and Sponsored Brands (where Amazon requires it). | | `marketplaces` | array of string or SelectableOption | No | - | Retail marketplaces for the campaign (for example US, GB, DE, JP). With SINGLE\_MARKETPLACE scope pass exactly one, matching the profile's marketplace. | | `countries` | string or array of string | No | - | Optional two-letter country codes that impact targeted supply (for Sponsored Ads, countries the campaign serves in). List or comma-separated text. | | `cost_type` | string or SelectableOption | No | - | How the campaign is charged: CPC, CPM, FIXED\_PRICE, or VCPM. Required for Sponsored Brands (CPC is the common choice). | | `auto_create_targets` | boolean | No | - | Whether Amazon auto-creates targets for the campaign (auto targeting). Required for Sponsored Products: true for auto-targeting campaigns, false for manual targeting (add keywords or product targets afterwards). | | `auto_manage_campaign` | boolean | No | - | Let Amazon fully auto-manage the campaign (autoCreationSettings.autoManageCampaign). Leave unset unless you explicitly want it. | | `optimizations` | object or string | No | - | Raw Amazon Ads API v1 optimizations object, sent as-is. Keys: bidSettings (bidStrategy such as MANUAL, SALES\_UP\_AND\_DOWN, SPEND\_BUDGET\_IN\_FULL, plus bidAdjustments with placementBidAdjustments/audienceBidAdjustments/shopperSegmentBidAdjustments), goalSettings (kpi such as CLICKS, PURCHASES, ROAS, with optional kpiValue; required for Sponsored Brands), budgetSettings (offAmazonBudgetControlStrategy), and primaryInventoryTypes. Example: \{"bidSettings": \{"bidStrategy": "SALES\_UP\_AND\_DOWN"}, "goalSettings": \{"kpi": "CLICKS"}} | | `portfolio_id` | string or SelectItem | No | - | Optional portfolio ID to place the campaign in. | | `brand_id` | string | No | - | Optional brand ID the campaign is associated with (Sponsored Brands). | | `product_category_id` | string | No | - | Optional product category ID associated with the campaign. | | `sales_channel` | string or SelectableOption | No | - | Where sales happen: AMAZON or OFF\_AMAZON (Sponsored Brands only). | | `site_restrictions` | array of string or SelectableOption | No | - | Restrict the campaign to particular Amazon sites: AMAZON\_BUSINESS and/or AMAZON\_HAUL (Sponsored Products only). | | `tags` | array of object or string | No | - | Open-ended labels applied to the campaign, as a raw JSON array of \{"key": ..., "value": ...} objects. Example: \[\{"key": "team", "value": "growth"}] | ### SelectItem | Field | Type | Required | Default | Description | | ------- | ------ | -------- | ------- | ---------------------------------------------------------------------------------------------------- | | `value` | string | Yes | - | The value of the selectable item. | | `label` | string | Yes | - | The label of the selectable item, used for display purposes. If not provided, defaults to the value. | ### SelectableOption | Field | Type | Required | Default | Description | | ------- | ------ | -------- | ------- | ----------- | | `value` | string | Yes | - | | | `label` | string | Yes | - | | ## Output **Type**: `Dict` Returns created Amazon campaign details including the full campaign object. **Fields**: `campaign_id`, `campaign_name`, `ad_product`, `state`, `campaign`