> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage Google Ads Links

> Links a Google Ads account to a Google Analytics 4 property so key events and audiences flow to Google Ads, changes personalized advertising on an existing link, or removes the link

Links a Google Ads account to a Google Analytics 4 property so key events and audiences flow to Google Ads, changes personalized advertising on an existing link, or removes the link. The connected Google user needs admin access on the Ads account.

| | |
| - | - |
| **App** | GA4 |
| **Operation ID** | `ga4_manage_google_ads_links` |
| **Type** | Action |
| **Connection** | `ga4` (required) |
| **Credits per run** | 1 |
| **Agent / MCP tool** | Yes |
| **Requires approval** | Yes (write operation) |

## Inputs

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `account` | array (also accepts a comma-separated string) | No | - | The GA4 property to change. Only one property at a time. |
| `action` | string or SelectableOption | Yes | - | 'create' links a Google Ads account to the property so key events and audiences flow to Google Ads; 'update' changes personalized advertising on an existing link; 'delete' removes the link. Options: 'create', 'update', 'delete'. |
| `customer_id` | string | Yes | - | Google Ads customer ID to link, with or without dashes, e.g. '123-456-7890'. The connected Google user needs admin access on that Ads account. A manager account can be linked too. |
| `ads_personalization_enabled` | boolean | No | - | Enable personalized advertising: audiences and key events are published to the linked Google Ads account. Defaults to true on create; the only field that can change on update. |

### SelectableOption

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `value` | string | Yes | - | |
| `label` | string | Yes | - | |

## Output

**Type**: `Dict`

Returns the saved link: id, customer id, personalization flag and whether the linked account is a manager account.

**Fields**: `property_id`, `status`, `link_id`, `customer_id`, `ads_personalization_enabled`, `can_manage_clients`


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