> ## Documentation Index > Fetch the complete documentation index at: https://docs.markifact.com/llms.txt > Use this file to discover all available pages before exploring further. # Create Campaign > Creates a new empty Google Ads campaign with specified settings (Search, Display, Performance Max, Demand Gen, or Shopping campaigns) Creates a new empty Google Ads campaign with specified settings (Search, Display, Performance Max, Demand Gen, or Shopping campaigns). | | | | --------------------- | ---------------------- | | **App** | Google Ads | | **Operation ID** | `gads_create_campaign` | | **Type** | Action | | **Connection** | `gads` (required) | | **Credits per run** | 1 | | **Agent / MCP tool** | Yes | | **Requires approval** | Yes (write operation) | ## Inputs | Field | Type | Required | Default | Description | | ---------------------------------------------- | ----------------------------------------------------------------- | -------- | ---------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `account` | GadsAccountItem or object or array of object or string or integer | Yes | - | Select the Google Ads account, ask user for it if not provided | | `campaign_name` | string | Yes | - | Name for the campaign | | `campaign_type` | string or SelectableOption | Yes | - | Campaign type. Available: 'SEARCH', 'DISPLAY', 'PERFORMANCE\_MAX', 'DEMAND\_GEN', 'SHOPPING', 'APP' | | `status` | string or SelectableOption | No | `{'value': 'PAUSED', 'label': 'Paused'}` | Campaign status. Default: PAUSED (recommended) | | `daily_budget` | number | Yes | - | Daily budget as an actual dollar value in the account currency, NOT in micros (e.g., pass 50 for $50, 12.5 for $12.50). Do not multiply by 1,000,000 — the backend converts to micros automatically. | | `locations` | array of string or SelectableOption | Yes | - | Target locations for the campaign. Use 2-letter ISO country codes (e.g., 'US', 'CA', 'GB') or Google Ads location IDs (e.g., '2840' for United States). Use the 'gads\_search\_geo\_targets' operation to find location IDs for cities, regions, etc. | | `languages` | array of string or SelectableOption | No | `[{'value': 'ALL', 'label': 'All Languages'}]` | Target languages for the campaign. Use 2-letter language codes (e.g., 'EN' for English, 'ES' for Spanish). Select 'ALL' or leave empty to target all languages (default). | | `bidding_strategy_type` | string or SelectableOption | No | - | Bidding strategy. Available: 'MANUAL\_CPC', 'MAXIMIZE\_CONVERSIONS', 'MAXIMIZE\_CONVERSION\_VALUE', 'TARGET\_IMPRESSION\_SHARE', 'TARGET\_SPEND'. Not used for APP campaigns (derived from app\_focus). | | `target_cpa` | number | No | - | Target CPA in account currency. Used for MAXIMIZE\_CONVERSIONS, and required for APP campaigns whose app\_focus is not INAPP\_VALUE. | | `target_roas` | number | No | - | Target ROAS (e.g., 3.5 for 350% ROAS). Used for MAXIMIZE\_CONVERSION\_VALUE, and required for APP campaigns whose app\_focus is INAPP\_VALUE. | | `location` | string or SelectableOption | No | - | Target location on page (only for TARGET\_IMPRESSION\_SHARE) | | `location_fraction` | number | No | - | Impression share target % (e.g., 65 for 65%, only for TARGET\_IMPRESSION\_SHARE) | | `cpc_bid_ceiling` | number | No | - | Max CPC bid as an actual dollar value in the account currency, NOT in micros (e.g., pass 2.5 for \$2.50). Do not multiply by 1,000,000 — the backend converts to micros automatically. Used for TARGET\_IMPRESSION\_SHARE or TARGET\_SPEND bidding strategies. | | `start_date` | integer or string | No | - | Campaign start date (Unix timestamp or YYYY-MM-DD format) | | `end_date` | integer or string | No | - | Campaign end date (Unix timestamp or YYYY-MM-DD format) | | `geo_target_type` | string or SelectableOption | No | - | Geo target type setting. PRESENCE\_OR\_INTEREST (default): show ads to people in, regularly in, or who've shown interest in your targeted locations. PRESENCE: show ads only to people in or regularly in your targeted locations. | | `target_search_network` | boolean | No | `True` | Include Google Search Partners (SEARCH campaigns only). Default: enabled | | `target_content_network` | boolean | No | `False` | Enable Display Expansion (SEARCH campaigns only) | | `enable_ai_max` | boolean | No | `False` | Enable AI Max for Search (SEARCH campaigns only). Turns on Google's AI Max optimization suite: search term matching, text customization, and final URL expansion. Default: disabled. | | `merchant_id` | integer or string | No | - | Merchant Center account ID. Required for SHOPPING; optional for PERFORMANCE\_MAX (enables PMAX for retail) and APP campaigns. If ID is unknown, fetch via `gads_run_gaql_query`: `SELECT product_link.merchant_center.merchant_center_id FROM product_link WHERE product_link.type = 'MERCHANT_CENTER'`. | | `campaign_priority` | integer | No | - | Shopping campaign priority: 0 (low), 1 (medium), or 2 (high). Required for SHOPPING campaigns. Default: 0 | | `feed_label` | string | No | - | Feed label for products to advertise. Optional for SHOPPING and PERFORMANCE\_MAX campaigns; if omitted, all products are eligible. Requires `merchant_id` to be set. | | `enable_local` | boolean | No | `False` | Enable Local Inventory Ads for Shopping campaigns. Default: False | | `app_focus` | string or SelectableOption | No | - | App campaign focus (only for APP campaigns), matching the 'What do you want to focus on?' option in the Google Ads UI. Determines the campaign sub-type, optimization goal, and bid strategy. Available: 'INSTALL\_VOLUME' (Install volume — most installs at a target cost-per-install), 'INSTALL\_INAPP' (Install volume from users likely to take in-app actions), 'INAPP\_ACTIONS' (In-app actions — reach new users likely to complete in-app actions), 'ENGAGEMENT' (App engagement — re-engage existing users, min. 50K installs), 'INAPP\_VALUE' (In-app action value — maximize conversion value / ROAS), 'PRE\_REGISTRATION' (App pre-registration — Android only). | | `app_store` | string or SelectableOption | No | - | App store for the promoted app (only for APP campaigns). 'GOOGLE\_APP\_STORE' or 'APPLE\_APP\_STORE'. | | `app_id` | string | No | - | App identifier (only for APP campaigns). For Google Play use the package name (e.g., 'com.example.app'); for the Apple App Store use the numeric store ID (e.g., '123456789'). | | `conversion_actions` | array of string | No | - | Conversion actions to optimize for via selective optimization (APP campaigns only). Accepts conversion action IDs (e.g., '987654321') or full resource names (e.g., 'customers/123/conversionActions/987654321'). Required for INSTALL\_INAPP, INAPP\_ACTIONS, ENGAGEMENT, and INAPP\_VALUE; optional for INSTALL\_VOLUME; must be omitted for PRE\_REGISTRATION (added automatically by Google). | | `view_through_conversion_optimization_enabled` | boolean | No | - | Whether View-through Conversion (VTC) optimization is enabled for this campaign. Only allowed for certain Demand Gen and App campaigns; ignored for other campaign types. | ### GadsAccountItem | Field | Type | Required | Default | Description | | ----------- | ------ | -------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `value` | string | Yes | - | | | `label` | string | Yes | - | | | `managerId` | string | Yes | - | The manager ID for the Google Ads account. Ask user to use the dropdown to select accounts, this manager id is selected background and not shown to the user. | ### SelectableOption | Field | Type | Required | Default | Description | | ------- | ------ | -------- | ------- | ----------- | | `value` | string | Yes | - | | | `label` | string | Yes | - | | ## Output **Type**: `Dict` Returns created campaign details. **Fields**: `campaign_id`, `campaign_name`