> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom Google Ads App

> Connect Google Ads through your own Google Cloud app (white-label) by pasting your client ID, client secret, and a refresh token.

Markifact supports two ways to connect Google Ads: using the built-in **Markifact app** (Quick Connect) or connecting through your own **Google Cloud app** (Custom App). With a custom app, every request Markifact makes runs under your app and your Cloud project in Google Ads, so your clients never see Markifact.

<Note>
  Custom app connections are available on the **Team** plan. See [White-label Connections](/core-concepts/white-label-connections) for the overview.
</Note>

***

## What You Need

| Item                             | Value                                                                                |
| :------------------------------- | :----------------------------------------------------------------------------------- |
| **Scope**                        | `https://www.googleapis.com/auth/adwords`                                            |
| **APIs to enable**               | Google Ads API                                                                       |
| **Google account for the token** | a Google account that can sign in to Google Ads (a manager account login works best) |

Google no longer requires a developer token, so the three values above are everything a Google Ads connection needs. Your Cloud project's Google Ads API access level and quota apply to every request Markifact makes with this connection.

<Card title="Create the app and mint the refresh token" icon="google" href="/core-concepts/custom-google-app">
  The Google Cloud setup (project, consent screen, OAuth client, OAuth Playground) is the same for every Google channel and lives on one page.
</Card>

***

## Connect to Markifact

<Steps>
  <Step title="Open the Custom App tab">
    Go to the [Connections](https://app.markifact.com/connections) page, click **Connect** on **Google Ads**, and select the **Custom App (White-label)** tab.
  </Step>

  <Step title="Name the connection">
    Enter a **Connection Name** (for example "Acme Agency Google Ads"). This is how the connection appears in nodes, agents, and MCP.
  </Step>

  <Step title="Paste your credentials">
    Paste the **Client ID**, **Client Secret**, and **Refresh Token** from your Google Cloud app.
  </Step>

  <Step title="Verify & Connect">
    Markifact refreshes an access token with your client and makes one read-only call to the Google Ads API. Nothing is saved unless both succeed.
  </Step>
</Steps>

Custom app connections show a **Custom app** badge on the Connections page and work everywhere a Quick Connect connection works.

***

## Rotating or Replacing the Token

Add the connection again with the **same connection name** and the new refresh token. Markifact replaces the stored credentials in place, so workflows and agents bound to the connection keep working.

***

## Troubleshooting

<Accordion title="This Google account has no accessible Google Ads accounts">
  The refresh token belongs to a Google account that cannot sign in to Google Ads. Mint the token while signed in as a user with access to the accounts you want to manage.
</Accordion>

<Accordion title="Client, token or scope errors">
  See the shared [Custom Google Cloud App](/core-concepts/custom-google-app#troubleshooting) troubleshooting for `invalid_client`, `invalid_grant`, missing scopes and APIs that are not enabled.
</Accordion>

***

## Related

<CardGroup cols={2}>
  <Card title="Custom Google Cloud App" icon="google" href="/core-concepts/custom-google-app">
    Create the app and mint a refresh token
  </Card>

  <Card title="Get Report" icon="chart-line" href="/nodes/gads/gads_get_report">
    Pull Google Ads performance data
  </Card>
</CardGroup>