> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Conversion

> Create an Insight Tag conversion rule on a LinkedIn ad account, either matching page URLs or firing from an event

Create an Insight Tag conversion rule on a LinkedIn ad account, either matching page URLs or firing from an event. Requires a live Insight Tag on the site. Use linkedin\_ads\_assign\_conversions\_to\_adset afterwards so campaigns report against it.

|                       |                                  |
| --------------------- | -------------------------------- |
| **App**               | LinkedIn Ads                     |
| **Operation ID**      | `linkedin_ads_create_conversion` |
| **Type**              | Action                           |
| **Connection**        | `linkedin_ads` (required)        |
| **Credits per run**   | 1                                |
| **Agent / MCP tool**  | Yes                              |
| **Requires approval** | Yes (write operation)            |

## Inputs

| Field                                  | Type                                                                                                 | Required | Default | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| -------------------------------------- | ---------------------------------------------------------------------------------------------------- | -------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`                              | DynamicAccount                                                                                       | Yes      | -       | LinkedIn Ads account to create the conversion rule in.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| `name`                                 | string                                                                                               | Yes      | -       | Name for the conversion rule, shown in Campaign Manager and in reports.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| `conversion_type`                      | enum (`ADD_TO_CART`, `DOWNLOAD`, `INSTALL`, `KEY_PAGE_VIEW`, `LEAD`, `PURCHASE`, `SIGN_UP`, `OTHER`) | Yes      | -       | What the member did. Pick the closest match, or OTHER.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| `url_rules`                            | string or array of any                                                                               | No       | -       | URL match rules that fire this conversion, as JSON. Each rule is \{"match\_type": "EXACT" \| "STARTS\_WITH" \| "CONTAINS", "match\_value": "..."}. A flat list ANDs its rules; a list of lists ORs the groups. Leave empty to create an event-specific conversion that fires from the Conversions API or an event pixel instead of a page view. Drop the protocol from match\_value: use example.com/thanks, not `https://example.com/thanks.` Regular expressions are not supported, but CONTAINS accepts 'a OR b' in a single value. Requires a live Insight Tag on the site, which linkedin\_ads\_get\_insight\_tag confirms. |
| `attribution_type`                     | enum (`LAST_TOUCH_BY_CAMPAIGN`, `LAST_TOUCH_BY_CONVERSION`)                                          | No       | -       | LAST\_TOUCH\_BY\_CAMPAIGN counts the conversion once for every campaign it can be attributed to. LAST\_TOUCH\_BY\_CONVERSION counts it once overall. LinkedIn defaults to LAST\_TOUCH\_BY\_CAMPAIGN.                                                                                                                                                                                                                                                                                                                                                                                                                             |
| `post_click_attribution_window_size`   | integer                                                                                              | No       | -       | Days after a click that still count, 1, 7 or 30. LinkedIn defaults to 30.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| `view_through_attribution_window_size` | integer                                                                                              | No       | -       | Days after a view that still count, 1, 7 or 30. LinkedIn defaults to 7.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| `value_amount`                         | number                                                                                               | No       | -       | Monetary value of one conversion. Leave empty unless the conversion has a fixed worth. The currency follows the ad account.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| `value_type`                           | enum (`DYNAMIC`, `FIXED`, `NO_VALUE`)                                                                | No       | -       | DYNAMIC uses the value sent with each event and is LinkedIn's default. FIXED uses value\_amount for every conversion. NO\_VALUE records no value.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| `enabled`                              | boolean                                                                                              | No       | `True`  | Whether the rule starts matching immediately. Defaults to true.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |

## Output

**Type**: `Dict`

Returns the created conversion rule.

**Fields**: `id`, `urn`, `name`, `type`, `enabled`, `attribution_type`, `url_match_rules`, `value`