> ## Documentation Index > Fetch the complete documentation index at: https://docs.markifact.com/llms.txt > Use this file to discover all available pages before exploring further. # Get Pixel Details > Get details for a specific Meta Ads tracking pixel including configuration The **Get Pixel Details** node retrieves comprehensive configuration and status information for a specific Facebook pixel, providing detailed insights into its setup and performance. *** ## When to Use It * Get detailed configuration for a specific pixel * Troubleshoot pixel tracking issues * Verify pixel settings and permissions * Analyze pixel performance metrics * Check business ownership and access rights * Review tracking capabilities and limitations * Prepare for pixel optimization or migration * Audit pixel compliance and data usage *** ## Inputs | Field | Type | Required | Description | | ----------- | ------ | -------- | ------------------------------------------------ | | **Account** | Select | Yes | Select the Meta Ads account containing the pixel | | **Pixel** | Select | Yes | Select the specific pixel to get details for | *** ## Output Returns detailed pixel configuration and status information: ```json theme={"dark"} { "id": "123456789012345", "name": "Website Tracking Pixel", "creation_time": "2023-01-15T10:30:00+0000", "last_fired_time": "2024-10-16T08:45:00+0000", "code": "...", "owner_business": { "id": "987654321", "name": "My Business" }, "enable_automatic_matching": true, "first_party_cookie_status": "FIRST_PARTY_COOKIE_ENABLED", "has_1p_pixel_event": true, "is_crm": false, "is_unavailable": false, "match_rate_approx": 0.85, "matched_entries": 125000, "permissions": ["EDIT", "ANALYZE"], "data_use_setting": "ADVERTISING_AND_ANALYTICS" } ``` ### Key Fields Explained: | Field | Description | | ----------------------- | ------------------------------------ | | **code** | Complete pixel installation code | | **permissions** | Your access level to this pixel | | **data\_use\_setting** | How pixel data is configured for use | | **owner\_business** | Business that owns this pixel | | **match\_rate\_approx** | Data matching quality (0-1) | | **last\_fired\_time** | Most recent data received | *** ## Credit Cost * **Cost per run**: 1 credit *** ## FAQs This node provides comprehensive pixel configuration including: **Installation Information:** * Complete pixel code for website installation * Pixel ID and display name * Creation date and ownership details **Performance Metrics:** * Last activity timestamp * Match rate and data quality indicators * Number of matched customer entries **Settings & Permissions:** * Your access level (EDIT, ANALYZE, etc.) * Data use configuration * Automatic matching status * First-party cookie setup **Business Context:** * Owner business information * Sharing permissions across accounts * CRM integration status Use this information to verify proper setup and optimize performance. The **code** field contains the complete Facebook Pixel installation code: **Installation Steps:** 1. **Copy the code** from the output 2. **Paste it in your website's header** (between `` tags) 3. **Add to all pages** you want to track 4. **Test with Facebook Pixel Helper** browser extension **Code Structure:** ```html theme={"dark"} ``` **Important**: Always use the exact code provided to ensure proper tracking. The **permissions** field shows your access rights to the pixel: **Permission Types:** * **EDIT**: Full control - modify settings, view data, manage access * **ANALYZE**: Read access - view pixel data and analytics * **ADVERTISE**: Use pixel for ad targeting and optimization **Common Combinations:** * **\["EDIT", "ANALYZE", "ADVERTISE"]**: Full ownership access * **\["ANALYZE", "ADVERTISE"]**: Marketing team access * **\["ANALYZE"]**: Analytics-only access * **\[]**: No access (shouldn't see this if you can query the pixel) **Business Scenarios:** * **Agency Access**: Usually ANALYZE + ADVERTISE * **Business Owner**: All permissions * **Analytics Team**: ANALYZE only * **Developer**: May have EDIT for implementation **Managing Access**: Contact the pixel owner business to request additional permissions. The **data\_use\_setting** determines how your pixel data can be used: **Setting Options:** * **ADVERTISING\_AND\_ANALYTICS**: Full use for ads and measurement * **ANALYTICS\_ONLY**: Measurement and reporting only, no ad targeting * **ADVERTISING\_ONLY**: Ad targeting only, limited analytics **Impact on Features:** **ADVERTISING\_AND\_ANALYTICS (Recommended):** * Custom audience creation * Lookalike audience building * Conversion optimization * Full attribution reporting * Advanced analytics **ANALYTICS\_ONLY:** * Conversion tracking and reporting * Attribution analysis * Performance measurement * No retargeting capabilities **ADVERTISING\_ONLY:** * Retargeting and lookalike audiences * Limited reporting capabilities * Basic conversion tracking **Choosing the Right Setting**: Most businesses benefit from ADVERTISING\_AND\_ANALYTICS for maximum flexibility. Use these indicators to assess pixel health: **Positive Indicators:** * **Recent last\_fired\_time**: Shows active data collection * **is\_unavailable = false**: Pixel is operational * **has\_1p\_pixel\_event = true**: Receiving quality first-party data * **High match\_rate\_approx** (above 0.6): Good data quality * **enable\_automatic\_matching = true**: Optimized for best performance **Warning Signs:** * **Old last\_fired\_time**: No recent activity (check installation) * **Low match\_rate\_approx** (below 0.4): Poor data quality * **has\_1p\_pixel\_event = false**: Missing first-party events * **is\_unavailable = true**: Pixel not functioning **Troubleshooting Steps:** 1. **Check pixel installation** on your website 2. **Verify event configuration** matches your tracking needs 3. **Test with Pixel Helper** browser extension 4. **Review Conversions API** setup for better match rates 5. **Check privacy settings** and consent management **Pro tip**: Regular monitoring helps catch issues before they impact ad performance. The **match\_rate\_approx** indicates how well your pixel data connects with Meta's user profiles: **Match Rate Quality:** * **0.8-1.0 (80-100%)**: Excellent - Strong user matching * **0.6-0.8 (60-80%)**: Good - Solid performance with optimization potential * **0.4-0.6 (40-60%)**: Fair - Needs improvement * **Below 0.4 (40%)**: Poor - Significant issues **Factors Affecting Match Rate:** * **Data Quality**: Clean, accurate customer information * **First-Party Cookies**: Proper implementation improves matching * **Conversions API**: Server-side tracking enhances data quality * **User Consent**: Privacy compliance affects data collection **Improvement Strategies:** * **Implement CAPI**: Add server-side tracking * **Optimize data collection**: Use high-quality first-party data * **Enable automatic matching**: Let Meta optimize connections * **Fix technical issues**: Ensure proper pixel installation **Business Impact**: Higher match rates lead to better ad targeting, attribution, and ROI. When working with pixels owned by other businesses: **Understanding Ownership:** * **owner\_business** shows who controls the pixel * You may have limited permissions * Changes require owner approval **Common Scenarios:** * **Agency-Client Relationship**: Agency manages client's pixel * **Partnership Integrations**: Shared pixels across business partners * **Acquired Businesses**: Legacy pixels from mergers/acquisitions **Working with Shared Pixels:** 1. **Identify your permissions** from the permissions field 2. **Contact pixel owner** for additional access if needed 3. **Request specific changes** through proper channels 4. **Use available data** within your permission scope **Best Practices:** * **Document ownership** and access arrangements * **Establish clear communication** channels with pixel owners * **Respect permission boundaries** and data usage policies * **Plan for pixel migration** if needed for business changes **Pro tip**: Maintain good relationships with pixel owners for smooth collaboration. **Use Existing Pixel When:** * Tracking the same website or business * You have appropriate permissions * Data sharing is acceptable * Consistent tracking is needed across campaigns **Create New Pixel When:** * **Different website or domain** * **Separate business entity** * **Different data privacy requirements** * **Need independent control and ownership** * **Specific tracking requirements** that conflict with existing setup **Technical Considerations:** * Each website should typically have one primary pixel * Multiple pixels on the same site can cause data duplication * Cross-domain tracking requires special configuration **Business Considerations:** * Data ownership and access rights * Privacy policy and compliance requirements * Reporting and attribution needs * Team access and management structure **Migration Planning:** * Historical data considerations * Campaign setup and optimization impact * Training and process updates * Testing and validation requirements