> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Responsive Search Ad

> Create responsive search ads (3-15 headlines, 2-4 descriptions, optional pinning) in Microsoft Ads ad groups

Create responsive search ads (3-15 headlines, 2-4 descriptions, optional pinning) in Microsoft Ads ad groups.

|                       |                                             |
| --------------------- | ------------------------------------------- |
| **App**               | Microsoft Ads                               |
| **Operation ID**      | `microsoft_ads_create_responsive_search_ad` |
| **Type**              | Action                                      |
| **Connection**        | `microsoft_ads` (required)                  |
| **Credits per run**   | 1                                           |
| **Agent / MCP tool**  | Yes                                         |
| **Requires approval** | Yes (write operation)                       |

## Inputs

| Field             | Type                                                                      | Required | Default | Description                                                                                                                                                                                                                                                            |
| ----------------- | ------------------------------------------------------------------------- | -------- | ------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`         | object or array of object or MicrosoftAdsAccountItem or string or integer | Yes      | -       | Select the Microsoft Ads account that owns the ad group.                                                                                                                                                                                                               |
| `update_type`     | string or SelectableOption                                                | Yes      | -       | Choose whether to create a single responsive search ad or multiple at once. Options: 'single' or 'bulk'.                                                                                                                                                               |
| `ad_group_id`     | string or SelectItem                                                      | No       | -       | The ad group ID to add the ad to (must be a Search 'SearchStandard' ad group). Required for single create.                                                                                                                                                             |
| `headlines`       | array of string or object                                                 | No       | -       | List of headlines (3-15 items, max 30 final characters each). Each item is a string or an object with 'text' and optional 'pinned\_field' (HEADLINE\_1, HEADLINE\_2, HEADLINE\_3). Supports dynamic text strings like \{keyword}. Required for single create.          |
| `descriptions`    | array of string or object                                                 | No       | -       | List of descriptions (2-4 items, max 90 final characters each). Each item is a string or an object with 'text' and optional 'pinned\_field' (DESCRIPTION\_1, DESCRIPTION\_2). Supports dynamic text strings like \{keyword}. Required for single create.               |
| `final_url`       | string                                                                    | No       | -       | The landing page URL (must start with http\:// or https\://). Required for single create.                                                                                                                                                                              |
| `path_1`          | string                                                                    | No       | -       | First display path appended to the domain (optional, max 15 final characters).                                                                                                                                                                                         |
| `path_2`          | string                                                                    | No       | -       | Second display path (optional, max 15 final characters). Can only be set if path\_1 is set.                                                                                                                                                                            |
| `ad_status`       | string or SelectableOption                                                | No       | -       | Initial ad status. Options: ACTIVE or PAUSED. Defaults to PAUSED.                                                                                                                                                                                                      |
| `structured_data` | array (also accepts a comma-separated string)                             | No       | -       | Structured data for bulk create. Required columns: 'ad\_group\_id', 'final\_url', 'headlines' (list of strings or \{text, pinned\_field} objects), 'descriptions' (same). Optional: 'path\_1', 'path\_2', 'ad\_status' (defaults to PAUSED). Required for bulk create. |

### MicrosoftAdsAccountItem

| Field        | Type   | Required | Default | Description                                                                                                     |
| ------------ | ------ | -------- | ------- | --------------------------------------------------------------------------------------------------------------- |
| `value`      | string | Yes      | -       |                                                                                                                 |
| `label`      | string | Yes      | -       |                                                                                                                 |
| `customerId` | string | No       | -       | The Microsoft Ads customer ID used for REST CustomerId headers. If omitted, it is resolved from the account ID. |

### SelectItem

| Field   | Type   | Required | Default | Description                                                                                          |
| ------- | ------ | -------- | ------- | ---------------------------------------------------------------------------------------------------- |
| `value` | string | Yes      | -       | The value of the selectable item.                                                                    |
| `label` | string | Yes      | -       | The label of the selectable item, used for display purposes. If not provided, defaults to the value. |

### SelectableOption

| Field   | Type   | Required | Default | Description |
| ------- | ------ | -------- | ------- | ----------- |
| `value` | string | Yes      | -       |             |
| `label` | string | Yes      | -       |             |

## Output

**Type**: `Dict`

Returns the created responsive search ads including their ad IDs.

**Fields**: `message`, `created_count`, `results`