> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Update Audience

> Update a Microsoft Ads remarketing list or custom audience: rename it, change its membership duration, or replace its rule

Update a Microsoft Ads remarketing list or custom audience: rename it, change its membership duration, or replace its rule. Microsoft allows updates on those two types only; in-market audiences are read-only and the remaining types can be created and deleted but not edited.

|                       |                                 |
| --------------------- | ------------------------------- |
| **App**               | Microsoft Ads                   |
| **Operation ID**      | `microsoft_ads_update_audience` |
| **Type**              | Action                          |
| **Connection**        | `microsoft_ads` (required)      |
| **Credits per run**   | 1                               |
| **Agent / MCP tool**  | Yes                             |
| **Requires approval** | Yes (write operation)           |

## Inputs

| Field                 | Type                               | Required | Default | Description                                                                                                                                                                                                                                              |
| --------------------- | ---------------------------------- | -------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`             | DynamicAccount                     | Yes      | -       | Microsoft Ads account that owns the audience.                                                                                                                                                                                                            |
| `audience_id`         | string or integer                  | Yes      | -       | ID of the audience to update. microsoft\_ads\_list\_audiences returns these.                                                                                                                                                                             |
| `audience_type`       | enum (`RemarketingList`, `Custom`) | Yes      | -       | The audience's existing type, which Microsoft requires on every update. Only remarketing lists and custom audiences can be updated at all; in-market and similar audiences are read-only, and the other types can be created and deleted but not edited. |
| `name`                | string                             | No       | -       | New audience name.                                                                                                                                                                                                                                       |
| `description`         | string                             | No       | -       | New description.                                                                                                                                                                                                                                         |
| `membership_duration` | integer                            | No       | -       | How many days someone stays in the audience. 1 to 180 for a remarketing list, up to 390 for a customer list where -1 means never expire.                                                                                                                 |
| `scope`               | enum (`Account`, `Customer`)       | No       | -       | Account keeps the audience here, Customer shares it across the customer.                                                                                                                                                                                 |
| `rule`                | object or string                   | No       | -       | RemarketingList only: replacement rule deciding who joins, in the same shape microsoft\_ads\_create\_audience takes. This replaces the existing rule outright, so any group to be kept has to be sent again.                                             |

## Output

**Type**: `Dict`

Returns the audience as it stands after the update.

**Fields**: `id`, `name`, `type`, `membership_duration`, `scope`