> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Keywords

> Creates Pinterest keyword targeting for an account, campaign, ad group, or ad

Creates Pinterest keyword targeting for an account, campaign, ad group, or ad. Advertiser- and campaign-level keywords only accept excluding match types (EXACT\_NEGATIVE, PHRASE\_NEGATIVE); ad group and ad level accept any match type. Use pinterest\_ads\_search\_targeting to look up existing targeting before adding more.

|                       |                                 |
| --------------------- | ------------------------------- |
| **App**               | Pinterest Ads                   |
| **Operation ID**      | `pinterest_ads_create_keywords` |
| **Type**              | Action                          |
| **Connection**        | `pinterest_ads` (required)      |
| **Credits per run**   | 1                               |
| **Agent / MCP tool**  | Yes                             |
| **Requires approval** | Yes (write operation)           |

## Inputs

| Field         | Type                       | Required | Default | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| ------------- | -------------------------- | -------- | ------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`     | DynamicAccount             | Yes      | -       | Select Pinterest Ads account to create keywords in.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| `parent_type` | string or SelectableOption | Yes      | -       | What the keywords target. ADVERTISER applies them account-wide. CAMPAIGN, AD\_GROUP, or AD scope them to that entity. Advertisers and campaigns can only take excluding match types (EXACT\_NEGATIVE or PHRASE\_NEGATIVE); ad groups and ads accept any match type.                                                                                                                                                                                                                                                                                 |
| `campaign_id` | string or SelectItem       | No       | -       | Pinterest campaign ID. Required when parent\_type is CAMPAIGN.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| `ad_group_id` | string or SelectItem       | No       | -       | Pinterest ad group ID. Required when parent\_type is AD\_GROUP.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| `ad_id`       | string                     | No       | -       | Pinterest ad ID. Required when parent\_type is AD.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| `keywords`    | array of object or string  | Yes      | -       | Keywords to create as a JSON list of objects. Each object requires 'value' (keyword text, up to 120 characters) and 'match\_type' (BROAD, PHRASE, EXACT, EXACT\_NEGATIVE, or PHRASE\_NEGATIVE). Advertiser- and campaign-level keywords only accept EXACT\_NEGATIVE or PHRASE\_NEGATIVE. Up to 100 keywords per run. Pinterest's 'bid' field on keywords is deprecated and always ignored, so do not include it. Example: \[\{"value": "running shoes", "match\_type": "BROAD"}, \{"value": "-competitor brand", "match\_type": "EXACT\_NEGATIVE"}] |

### SelectItem

| Field   | Type   | Required | Default | Description                                                                                          |
| ------- | ------ | -------- | ------- | ---------------------------------------------------------------------------------------------------- |
| `value` | string | Yes      | -       | The value of the selectable item.                                                                    |
| `label` | string | Yes      | -       | The label of the selectable item, used for display purposes. If not provided, defaults to the value. |

### SelectableOption

| Field   | Type   | Required | Default | Description |
| ------- | ------ | -------- | ------- | ----------- |
| `value` | string | Yes      | -       |             |
| `label` | string | Yes      | -       |             |

## Output

**Type**: `Dict`

Returns created Pinterest keyword IDs and count.

**Fields**: `keyword_ids`, `created_count`