> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Campaign

> Creates an X (Twitter) Ads campaign under a funding instrument, with budgets entered in the account currency

Creates an X (Twitter) Ads campaign under a funding instrument, with budgets entered in the account currency. Campaigns are created PAUSED by default; ad groups (line items) carry the objective, schedule, and bidding.

|                       |                         |
| --------------------- | ----------------------- |
| **App**               | X Ads                   |
| **Operation ID**      | `x_ads_create_campaign` |
| **Type**              | Action                  |
| **Connection**        | `x_ads` (required)      |
| **Credits per run**   | 1                       |
| **Agent / MCP tool**  | Yes                     |
| **Requires approval** | Yes (write operation)   |

## Inputs

| Field                   | Type                               | Required | Default  | Description                                                                                                                                                                                                                |
| ----------------------- | ---------------------------------- | -------- | -------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`               | DynamicAccount                     | Yes      | -        | Select the X Ads account to create the campaign in.                                                                                                                                                                        |
| `funding_instrument_id` | string or SelectItem               | Yes      | -        | The funding instrument (payment source) to create the campaign under. Use x\_ads\_list\_funding\_instruments to find it.                                                                                                   |
| `name`                  | string                             | Yes      | -        | Campaign name, up to 255 characters.                                                                                                                                                                                       |
| `daily_budget`          | number                             | No       | -        | Daily budget in the ad account's currency (for example 50 for \$50), converted to X micro-currency automatically. Required by X for most funding instrument types, and must not exceed the total budget when both are set. |
| `total_budget`          | number                             | No       | -        | Total (lifetime) budget in the ad account's currency, converted to X micro-currency automatically. No total cap is applied when omitted.                                                                                   |
| `entity_status`         | enum (`ACTIVE`, `PAUSED`, `DRAFT`) | No       | `PAUSED` | Status to create the campaign with: ACTIVE, PAUSED (default, so nothing serves until reviewed), or DRAFT.                                                                                                                  |
| `budget_optimization`   | enum (`LINE_ITEM`)                 | No       | -        | Budget optimization mode. X currently supports only LINE\_ITEM (the default).                                                                                                                                              |
| `purchase_order_number` | string                             | No       | -        | Purchase order number used to organize invoices, up to 50 characters.                                                                                                                                                      |

### SelectItem

| Field   | Type   | Required | Default | Description                                                                                          |
| ------- | ------ | -------- | ------- | ---------------------------------------------------------------------------------------------------- |
| `value` | string | Yes      | -       | The value of the selectable item.                                                                    |
| `label` | string | Yes      | -       | The label of the selectable item, used for display purposes. If not provided, defaults to the value. |

## Output

**Type**: `Dict`

Returns the created campaign with full details.

**Fields**: dynamic (depend on the inputs)