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Markifact supports two ways to connect Google Business Profile: using the built-in Markifact app (Quick Connect) or connecting through your own Google Cloud app (Custom App). With a custom app, every request Markifact makes runs under your app in Business Profile, so your clients never see Markifact.
Custom app connections are available on the Team plan. See White-label Connections for the overview.

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What You Need

Google approval is required. Business Profile APIs are enabled with a quota of 0. Your Cloud project must be approved by Google through the Business Profile APIs access request before any call succeeds. Agencies that already manage clients through the API will have this in place; if you do not, apply first and connect once Google has raised the quota.

Create the app and mint the refresh token

The Google Cloud setup (project, consent screen, OAuth client, OAuth Playground) is the same for every Google channel and lives on one page.

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Connect to Markifact

1

Open the Custom App tab

Go to the Connections page, click Connect on Google Business Profile, and select the Custom App (White-label) tab.
2

Name the connection

Enter a Connection Name (for example “Acme Agency Business Profile”). This is how the connection appears in nodes, agents, and MCP.
3

Paste your credentials

Paste the Client ID, Client Secret, and Refresh Token from your Google Cloud app.
4

Verify & Connect

Markifact refreshes an access token with your client and makes one read-only call to the My Business Account Management API. Nothing is saved unless both succeed.
Custom app connections show a Custom app badge on the Connections page and work everywhere a Quick Connect connection works.

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Rotating or Replacing the Token

Add the connection again with the same connection name and the new refresh token. Markifact replaces the stored credentials in place, so workflows and agents bound to the connection keep working.

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Troubleshooting

Your Cloud project has not been approved for Business Profile APIs yet, or the approval was granted to a different project than the one that owns your client ID. Check the request status with Google and make sure the client ID belongs to the approved project.
See the shared Custom Google Cloud App troubleshooting for invalid_client, invalid_grant, missing scopes and APIs that are not enabled.

Custom Google Cloud App

Create the app and mint a refresh token

Get Report

Pull Business Profile performance data