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By default, every connection you add in Markifact goes through Markifact’s own apps: our Google Cloud app, our Slack app, and so on. That is the fastest way to connect (Quick Connect), but it means “Markifact” is the name your clients see: on the consent screen, in the list of apps with access to their account, and in the change history of platforms that name the app behind a change, such as Google Ads. White-label connections let you connect through your own apps instead. You paste the credentials of an app you own, Markifact verifies them with one API call, and from then on every request runs under your app. Your clients only ever see your brand.

Quick Connect vs White-label

A side by side comparison, including what white-label changes for your clients and what it does not.
White-label connections are available on the Team plan. Connections created earlier keep working regardless of plan; the plan is only checked when you add a new one.

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Quick Connect vs White-label

Both options are equal once connected. The same nodes, agents, and MCP tools work either way, and you can mix them: Quick Connect for your own accounts, a custom app for the clients who ask.

What white-label changes for your clients

What the client sees with each option, and what a custom app does not change.

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Supported Channels

All Google channels share one setup: create the Cloud app once, then mint a refresh token per channel (or one token with several scopes). See Custom Google Cloud App. Google Drive is the one Google connection without a custom app option, because it relies on the Markifact file picker. The three Meta channels share one app and one System User token as well. See Custom Meta App. Both Pinterest channels share one app too. See Custom Pinterest App.

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How It Works

1

Create the app on the platform

Follow the setup guide for the channel. You create the app in your own account (Google Cloud Console, Meta for Developers, Slack API portal), so you own its name, icon, and credentials.
2

Open the Custom App tab

Go to Connections, click Connect on the channel, and select the Custom App (White-label) tab.
3

Name the connection and paste the credentials

Every custom app connection gets a name you choose (for example “Acme Agency Google Ads”). This is how it appears in node settings, agents, and MCP.
4

Verify & Connect

Markifact makes one read-only call to the platform with your credentials. Nothing is saved unless that call succeeds, and the platform’s own error message is shown if it fails.
Custom app connections show a Custom app badge on the Connections page. They work everywhere a Quick Connect connection works: Workflows, Agents, and MCP.

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Living With a Custom App

  • Token refresh is automatic, using your app’s credentials, exactly as Quick Connect refreshes with Markifact’s.
  • When credentials expire, add the connection again with the same name to replace them. Each channel page lists that platform’s credential lifetime.
  • Custom app connections show a Custom app badge on the Connections page, so you can tell at a glance which client runs under which app.

Custom Google Cloud App

One Cloud app for every Google channel: create it, mint refresh tokens, connect.

Custom Meta App

One Meta app for Meta Ads, Facebook and Instagram: create it, generate a token, connect.

Custom Slack App

Create a Slack app with your own name and icon.

Connections

How connections, sharing, and privacy work.

Bring Your Own API Keys

Use your own AI provider keys to cut credit costs.