LinkedIn Ads Library

The LinkedIn Ads Library node lets you search and retrieve ads from LinkedIn’s Ads Library. Access publicly available professional ad data from LinkedIn for competitive analysis, research, and B2B marketing intelligence. This is an AI-powered node that can understand natural language search queries.

When to Use It

Research competitor B2B advertising strategies on LinkedIn
Monitor professional ad trends and creative approaches
Analyze advertising activity for specific brands or companies
Gather competitive intelligence for LinkedIn campaign planning
Study sponsored content and ad creative performance
Track advertiser activity in your industry or niche

Inputs

Field	Type	Required	Description
Input Mode	Select	Yes	Choose how to configure the search
Limit	Number	No	Maximum number of results to return (default: 25, minimum: 25)

Input Mode Options

URL Mode

Parse an existing LinkedIn Ads Library URL:

Field	Type	Required	Description
LinkedIn Ads Library URL	Text	Yes	Full URL from LinkedIn Ads Library search page

Manual Configuration

Configure search parameters individually:

Field	Type	Required	Description
Search Keyword	Text	No*	Keyword or phrase to search for in ads
Advertiser	Text	No*	Company or advertiser name to search for (e.g., ‘microsoft’, ‘salesforce’)
Country	Text	No	Country filter - use ‘ALL’ for all countries or comma-separated country codes (e.g., ‘US,CA,GB’)
Date Range	Date Range	No	Custom date range to filter ads by when they were active

*Either Search Keyword or Advertiser must be provided for manual configuration.

Country Code Examples

Country	Code	Country	Code
United States	US	Canada	CA
United Kingdom	GB	Germany	DE
France	FR	Australia	AU
India	IN	Japan	JP

Output

Returns a list of LinkedIn ads with detailed information:

{
  "ads": [
    {
      "ad_id": "123456",
      "advertiser_name": "Microsoft",
      "ad_text": "Transform your business with AI-powered solutions",
      "headline": "Microsoft AI for Business",
      "call_to_action": "Learn More",
      "image_url": "https://media.licdn.com/...",
      "landing_page_url": "https://microsoft.com/ai-business",
      "first_shown": "2024-10-01",
      "last_shown": "2024-10-15",
      "countries": ["US", "CA", "GB"],
      "ad_format": "Single Image",
      "engagement_metrics": {
        "impressions_range": "10K-50K",
        "clicks_range": "500-1K"
      }
    }
  ],
  "total_found": 47,
  "search_params": {
    "keyword": "AI solutions",
    "advertiser": "microsoft",
    "country": "US,CA,GB"
  }
}

Output Fields:

Field	Description
ad_id	Unique identifier for the ad
advertiser_name	Company or brand name running the ad
ad_text	Main ad copy/description text
headline	Ad headline or title
call_to_action	CTA button text (Learn More, Sign Up, etc.)
image_url	URL to the ad creative image
landing_page_url	Destination URL when ad is clicked
first_shown	Date when ad first appeared
last_shown	Date when ad was last seen
countries	List of countries where ad was shown
ad_format	Type of ad (Single Image, Video, Carousel)
engagement_metrics	Estimated engagement ranges

Credit Cost

Cost per run: 5 credits

FAQs

What's the difference between URL mode and manual configuration?

URL Mode:

Copy/paste a LinkedIn Ads Library URL directly
Automatically extracts all search parameters from the URL
Fastest way to replicate an existing search
Perfect when you’ve already found what you’re looking for in the LinkedIn Ads Library

Manual Configuration:

Set up search parameters individually
More control over specific search criteria
Better for programmatic searches
Ideal for building automated competitive monitoring workflows

When to use each:

URL Mode: Quick research, replicating searches, one-time analysis
Manual Mode: Automated workflows, systematic monitoring, API integrations

How do I find specific advertisers or companies?

Using the Advertiser Field:

Enter the company name exactly as it appears on LinkedIn
Try variations: ‘Microsoft’, ‘microsoft’, ‘Microsoft Corporation’
Use partial names: ‘micro’ might find Microsoft-related advertisers
Check the company’s LinkedIn page for their exact business name

Search Tips:

Exact company names work best: ‘salesforce’ vs ‘Salesforce.com’
Try both branded and legal names: ‘Google’ vs ‘Google LLC’
Use subsidiary names: ‘YouTube’ for Google’s video platform ads
Check different name formats: ‘AWS’ vs ‘Amazon Web Services’

Troubleshooting:

If no results, try the keyword search instead with the company name
Some companies may not have active LinkedIn ads
Verify the company actually advertises on LinkedIn
Try searching with broader industry terms first

What types of ads can I find in LinkedIn's Ads Library?

Ad Formats Available:

Sponsored Content: Native posts in LinkedIn feeds
Single Image Ads: Standard image-based advertisements
Video Ads: Video content in feeds and messaging
Carousel Ads: Multiple images or cards in one ad
Text Ads: Simple text-based sidebar advertisements
Dynamic Ads: Personalized ads using LinkedIn profile data

Content Types:

B2B Software: CRM, marketing tools, business applications
Professional Services: Consulting, legal, financial services
Education: Online courses, certifications, training programs
Recruitment: Job postings, employer branding campaigns
Events: Webinars, conferences, professional events
Thought Leadership: Industry insights, whitepapers, reports

Industries Commonly Found:

Technology and software companies
Professional services firms
Educational institutions and training providers
Recruitment and HR companies
Financial services and consulting
B2B marketplaces and platforms

How can I use this for competitive analysis?

Competitor Research Strategies:Monitor Direct Competitors:

Search by Advertiser: [Competitor Company Name]
Date Range: Last 30 days
Review: Ad copy, messaging, offers, landing pages

Industry Trend Analysis:

Search Keyword: [Industry Terms]
Country: [Your Target Markets]
Analyze: Common messaging themes, visual styles, CTAs

Campaign Timeline Tracking:

Search: Specific competitor
Date Range: Last 6 months
Track: Campaign evolution, seasonal patterns, product launches

Creative Intelligence:

Ad Copy Analysis: Headlines, descriptions, value propositions
Visual Trends: Image styles, brand colors, design approaches
CTA Patterns: Most common call-to-action buttons
Landing Page Strategies: Destination URLs and conversion paths
Targeting Insights: Countries and demographics being targeted

Workflow Integration:

Weekly Monitoring: Schedule automated competitor searches
Campaign Planning: Use insights for your own campaign strategy
Content Creation: Identify gaps and opportunities in messaging
Market Research: Understand industry advertising trends

What are the search limitations and best practices?

Search Limitations:

Minimum 25 results: Each search returns at least 25 ads (5 credits)
Public ads only: Only shows ads in LinkedIn’s public transparency database
Recent ads: Focus on currently active or recently active advertisements
Geographic availability: Some ads may be region-specific

Search Best Practices:Effective Keyword Selection:

Use industry terms: ‘CRM software’, ‘marketing automation’
Try branded keywords: Company names, product names
Test variations: Singular/plural, synonyms, related terms
Avoid too broad: ‘marketing’ vs ‘email marketing software’

Country Targeting:

Start broad: Use ‘ALL’ to see global patterns
Narrow down: Focus on your target markets
Compare regions: See how messaging varies by geography
Use codes: ‘US,CA,GB’ for North America + UK

Date Range Strategy:

Recent trends: Last 30 days for current campaigns
Seasonal analysis: Compare same periods year-over-year
Campaign lifecycle: 3-6 months to see full campaign evolution
Product launch: Narrow ranges around known launch dates

Optimization Tips:

Start with competitors: Direct competitor analysis first
Expand to keywords: Broader industry trend analysis second
Monitor regularly: Set up recurring searches for ongoing intelligence
Document insights: Track changes over time for better analysis

Documentation Index

​When to Use It

​Inputs

​Input Mode Options

​URL Mode

​Manual Configuration

​Country Code Examples

​Output

​Output Fields:

​Credit Cost

​FAQs