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The LinkedIn Ads Library node lets you search and retrieve ads from LinkedIn’s Ads Library. Access publicly available professional ad data from LinkedIn for competitive analysis, research, and B2B marketing intelligence. This is an AI-powered node that can understand natural language search queries.

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When to Use It

  • Research competitor B2B advertising strategies on LinkedIn
  • Monitor professional ad trends and creative approaches
  • Analyze advertising activity for specific brands or companies
  • Gather competitive intelligence for LinkedIn campaign planning
  • Study sponsored content and ad creative performance
  • Track advertiser activity in your industry or niche

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Inputs

FieldTypeRequiredDescription
Input ModeSelectYesChoose how to configure the search
LimitNumberNoMaximum number of results to return (default: 25, minimum: 25)

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Input Mode Options

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URL Mode

Parse an existing LinkedIn Ads Library URL:
FieldTypeRequiredDescription
LinkedIn Ads Library URLTextYesFull URL from LinkedIn Ads Library search page

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Manual Configuration

Configure search parameters individually:
FieldTypeRequiredDescription
Search KeywordTextNo*Keyword or phrase to search for in ads
AdvertiserTextNo*Company or advertiser name to search for (e.g., ‘microsoft’, ‘salesforce’)
CountryTextNoCountry filter - use ‘ALL’ for all countries or comma-separated country codes (e.g., ‘US,CA,GB’)
Date RangeDate RangeNoCustom date range to filter ads by when they were active
*Either Search Keyword or Advertiser must be provided for manual configuration.

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Country Code Examples

CountryCodeCountryCode
United StatesUSCanadaCA
United KingdomGBGermanyDE
FranceFRAustraliaAU
IndiaINJapanJP

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Output

Returns a list of LinkedIn ads with detailed information: 
{
  "ads": [
    {
      "ad_id": "123456",
      "advertiser_name": "Microsoft",
      "ad_text": "Transform your business with AI-powered solutions",
      "headline": "Microsoft AI for Business",
      "call_to_action": "Learn More",
      "image_url": "https://media.licdn.com/...",
      "landing_page_url": "https://microsoft.com/ai-business",
      "first_shown": "2024-10-01",
      "last_shown": "2024-10-15",
      "countries": ["US", "CA", "GB"],
      "ad_format": "Single Image",
      "engagement_metrics": {
        "impressions_range": "10K-50K",
        "clicks_range": "500-1K"
      }
    }
  ],
  "total_found": 47,
  "search_params": {
    "keyword": "AI solutions",
    "advertiser": "microsoft",
    "country": "US,CA,GB"
  }
}

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Output Fields:

FieldDescription
ad_idUnique identifier for the ad
advertiser_nameCompany or brand name running the ad
ad_textMain ad copy/description text
headlineAd headline or title
call_to_actionCTA button text (Learn More, Sign Up, etc.)
image_urlURL to the ad creative image
landing_page_urlDestination URL when ad is clicked
first_shownDate when ad first appeared
last_shownDate when ad was last seen
countriesList of countries where ad was shown
ad_formatType of ad (Single Image, Video, Carousel)
engagement_metricsEstimated engagement ranges

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Credit Cost

  • Cost per run: 5 credits

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FAQs

URL Mode:
  • Copy/paste a LinkedIn Ads Library URL directly
  • Automatically extracts all search parameters from the URL
  • Fastest way to replicate an existing search
  • Perfect when you’ve already found what you’re looking for in the LinkedIn Ads Library
Manual Configuration:
  • Set up search parameters individually
  • More control over specific search criteria
  • Better for programmatic searches
  • Ideal for building automated competitive monitoring workflows
When to use each:
  • URL Mode: Quick research, replicating searches, one-time analysis
  • Manual Mode: Automated workflows, systematic monitoring, API integrations
Using the Advertiser Field:
  • Enter the company name exactly as it appears on LinkedIn
  • Try variations: ‘Microsoft’, ‘microsoft’, ‘Microsoft Corporation’
  • Use partial names: ‘micro’ might find Microsoft-related advertisers
  • Check the company’s LinkedIn page for their exact business name
Search Tips:
  • Exact company names work best: ‘salesforce’ vs ‘Salesforce.com’
  • Try both branded and legal names: ‘Google’ vs ‘Google LLC’
  • Use subsidiary names: ‘YouTube’ for Google’s video platform ads
  • Check different name formats: ‘AWS’ vs ‘Amazon Web Services’
Troubleshooting:
  • If no results, try the keyword search instead with the company name
  • Some companies may not have active LinkedIn ads
  • Verify the company actually advertises on LinkedIn
  • Try searching with broader industry terms first
Ad Formats Available:
  • Sponsored Content: Native posts in LinkedIn feeds
  • Single Image Ads: Standard image-based advertisements
  • Video Ads: Video content in feeds and messaging
  • Carousel Ads: Multiple images or cards in one ad
  • Text Ads: Simple text-based sidebar advertisements
  • Dynamic Ads: Personalized ads using LinkedIn profile data
Content Types:
  • B2B Software: CRM, marketing tools, business applications
  • Professional Services: Consulting, legal, financial services
  • Education: Online courses, certifications, training programs
  • Recruitment: Job postings, employer branding campaigns
  • Events: Webinars, conferences, professional events
  • Thought Leadership: Industry insights, whitepapers, reports
Industries Commonly Found:
  • Technology and software companies
  • Professional services firms
  • Educational institutions and training providers
  • Recruitment and HR companies
  • Financial services and consulting
  • B2B marketplaces and platforms
Competitor Research Strategies:Monitor Direct Competitors:
Search by Advertiser: [Competitor Company Name]
Date Range: Last 30 days
Review: Ad copy, messaging, offers, landing pages
Industry Trend Analysis:
Search Keyword: [Industry Terms]
Country: [Your Target Markets]
Analyze: Common messaging themes, visual styles, CTAs
Campaign Timeline Tracking:
Search: Specific competitor
Date Range: Last 6 months
Track: Campaign evolution, seasonal patterns, product launches
Creative Intelligence:
  • Ad Copy Analysis: Headlines, descriptions, value propositions
  • Visual Trends: Image styles, brand colors, design approaches
  • CTA Patterns: Most common call-to-action buttons
  • Landing Page Strategies: Destination URLs and conversion paths
  • Targeting Insights: Countries and demographics being targeted
Workflow Integration:
  • Weekly Monitoring: Schedule automated competitor searches
  • Campaign Planning: Use insights for your own campaign strategy
  • Content Creation: Identify gaps and opportunities in messaging
  • Market Research: Understand industry advertising trends
Search Limitations:
  • Minimum 25 results: Each search returns at least 25 ads (5 credits)
  • Public ads only: Only shows ads in LinkedIn’s public transparency database
  • Recent ads: Focus on currently active or recently active advertisements
  • Geographic availability: Some ads may be region-specific
Search Best Practices:Effective Keyword Selection:
  • Use industry terms: ‘CRM software’, ‘marketing automation’
  • Try branded keywords: Company names, product names
  • Test variations: Singular/plural, synonyms, related terms
  • Avoid too broad: ‘marketing’ vs ‘email marketing software’
Country Targeting:
  • Start broad: Use ‘ALL’ to see global patterns
  • Narrow down: Focus on your target markets
  • Compare regions: See how messaging varies by geography
  • Use codes: ‘US,CA,GB’ for North America + UK
Date Range Strategy:
  • Recent trends: Last 30 days for current campaigns
  • Seasonal analysis: Compare same periods year-over-year
  • Campaign lifecycle: 3-6 months to see full campaign evolution
  • Product launch: Narrow ranges around known launch dates
Optimization Tips:
  • Start with competitors: Direct competitor analysis first
  • Expand to keywords: Broader industry trend analysis second
  • Monitor regularly: Set up recurring searches for ongoing intelligence
  • Document insights: Track changes over time for better analysis
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