Add Keyword to Ad Group
Add keywords to Google Ads ad groups
The Add Keyword to Ad Group node lets you add keywords to Google Ads ad groups with specified match types and statuses. Supports both single keyword additions and bulk operations.
When to Use It
- Add new keywords to existing ad groups based on keyword research
- Bulk import keywords from keyword research tools or analyses
- Add seasonal or trending keywords to ad groups automatically
- Expand ad groups with relevant keywords based on performance data
Inputs
| Field | Type | Required | Description |
|---|---|---|---|
| Account | Single-select | Yes | Select one Google Ads account |
| Update Type | Tabs | Yes | Choose single keyword or bulk additions |
Single Update Mode
| Field | Type | Required | Description |
|---|---|---|---|
| Ad Group | Dynamic-select | Yes | Select the ad group to add keyword to |
| Keyword | Dynamic-text | Yes | Enter the keyword text |
| Match Type | Select | Yes | Choose the keyword match type |
| New Status | Select | Yes | Choose the initial status for the keyword |
Bulk Update Mode
Choose how to provide keyword data:
Option 1: Use Structured Data
| Field | Type | Required | Description |
|---|---|---|---|
| Structured Data | Dynamic-text | Yes | Data source with ad_group_id, keyword, match_type, and status columns |
Requirements:
- Data must contain exactly these column names:
ad_group_id,keyword,match_type, andstatus - Match type values must be:
EXACT,BROAD, orPHRASE(case-sensitive) - Status values must be:
ENABLEDorPAUSED(case-sensitive)
Example structured data format:
| ad_group_id | keyword | match_type | status |
|---|---|---|---|
| 123456789 | running shoes | BROAD | ENABLED |
| 987654321 | ”nike sneakers” | PHRASE | ENABLED |
| 456789123 | [exact match keyword] | EXACT | PAUSED |
Option 2: Map Fields Individually
| Field | Type | Required | Description |
|---|---|---|---|
| Ad Group IDs | Dynamic-text | Yes | Source of ad group IDs |
| Keywords | Dynamic-text | Yes | Source of keyword texts |
| Match Types | Dynamic-text | Yes | Source of match type values |
| Statuses | Dynamic-text | Yes | Source of status values |
Requirements:
- All fields are matched by position (first ad group ID with first keyword, first match type, first status, etc.)
- Match type values must be:
EXACT,BROAD, orPHRASE(case-sensitive) - Status values must be:
ENABLEDorPAUSED(case-sensitive)
Match Type Options
| Match Type | Description | Example |
|---|---|---|
| BROAD | Shows ads for searches that include your keyword or variations | ”running shoes” matches “best running shoes for men” |
| PHRASE | Shows ads for searches that include your keyword phrase | ”running shoes” matches “red running shoes” but not “shoes for running” |
| EXACT | Shows ads only for searches that match your exact keyword | ”running shoes” matches only “running shoes” |
Status Options
| Status | Description |
|---|---|
| ENABLED | Keyword is active and eligible to trigger ads |
| PAUSED | Keyword is paused and won’t trigger ads |
Output
Returns confirmation of the keyword addition operation with details of which keywords were added to which ad groups.
Credit Cost
- Cost per run: 1 credit (regardless of number of keywords added)
FAQs
Can I add the same keyword with different match types?
Can I add the same keyword with different match types?
Yes. You can add the same keyword text with different match types (e.g., “running shoes” as both BROAD and EXACT). Each match type will be treated as a separate keyword in Google Ads.
How do I bulk add keywords from keyword research?
How do I bulk add keywords from keyword research?
- Export your keyword research data with ad group IDs, keywords, match types, and desired statuses
- Use AI Analyze Data if you need to process or categorize the keywords
- Connect the output to this node using structured data format
- Ensure your data includes
ad_group_id,keyword,match_type, andstatuscolumns
What's the difference between structured data and manual mapping?
What's the difference between structured data and manual mapping?
- Structured data: Your data source contains all required fields (ad group IDs, keywords, match types, statuses) in a single dataset
- Manual mapping: You have separate data sources for each field (matched by position)
Use structured data when your keyword research output includes all fields. Use manual mapping when you have separate lists.
Can I add keywords to multiple ad groups at once?
Can I add keywords to multiple ad groups at once?
Yes. In bulk mode, you can specify different ad group IDs for different keywords. Each keyword will be added to its corresponding ad group.
What happens if an ad group ID doesn't exist?
What happens if an ad group ID doesn't exist?
The node will report an error for invalid ad group IDs but continue processing valid ones. Check the output for any failed additions.
Can I add duplicate keywords to the same ad group?
Can I add duplicate keywords to the same ad group?
Google Ads will reject duplicate keywords within the same ad group and match type. The node will report this as an error, but continue processing other valid keywords.
Should I start keywords as ENABLED or PAUSED?
Should I start keywords as ENABLED or PAUSED?
- ENABLED: Use when you’re confident about the keywords and want them to start serving immediately
- PAUSED: Use when you want to review or set up additional targeting before activating
You can always change keyword status later using other Google Ads management tools.
How do match types affect keyword formatting?
How do match types affect keyword formatting?
You don’t need to add match type symbols in the keyword text:
- Broad match: Just enter “running shoes” (no symbols needed)
- Phrase match: Just enter “running shoes” (quotes are added automatically)
- Exact match: Just enter “running shoes” (brackets are added automatically)
The match type is controlled by the Match Type field, not the keyword text formatting.