Keyword Planner
Discover new keywords and get search volume data
The Keyword Planner node lets you discover new keywords and get search volume data without needing a Google Ads account connection. Perfect for keyword research and competitive analysis.
When to Use It
- Discover new keyword opportunities for content or advertising campaigns
- Get search volume and competition data for existing keywords
- Research keywords based on competitor websites or landing pages
- Analyze keyword trends and seasonal patterns with monthly breakdowns
- Build comprehensive keyword lists for SEO or PPC campaigns
Inputs
| Field | Type | Required | Description | Applies To |
|---|---|---|---|---|
| Action Type | Tabs | Yes | Choose “Discover Keywords” or “Historical Metrics” | Both |
| Seed Type | Select | Yes | Choose “Keyword List” or “Website URL” for discovery | Discover Keywords |
| Seed Keywords | Text-area | Yes | Enter keywords to use as seeds for discovery (one per line) | Discover Keywords (Keyword List) |
| Website URL | Text | Yes | Enter a website URL to discover related keywords | Discover Keywords (Website URL) |
| Keywords | Text-area | Yes | Enter keywords to get historical metrics (one per line) | Historical Metrics |
| Monthly Breakdown | Switch | No | Show search volume metrics broken down by month | Historical Metrics |
| Countries | Multi-select | Yes | Select target countries for keyword data (default: United States) | Both |
| Language | Select | Yes | Select target language for keyword data (default: English) | Both |
| Result Limit | Number | No | Maximum number of keywords to return (1-10,000) | Both |
Output
Returns keyword data with the following columns:
| Column | Description |
|---|---|
| keyword | The keyword text |
| avgMonthlySearches | Average monthly search volume |
| competition | Competition level (Low, Medium, High) |
| competitionIndex | Numerical competition score (0-100) |
| lowTopOfPageBid | Minimum suggested bid for top of page placement |
| highTopOfPageBid | Maximum suggested bid for top of page placement |
Note: Historical Metrics mode with monthly breakdown enabled will include additional month-by-month search volume columns.
Credit Cost
- Cost per run: 1 credit (regardless of number of keywords analyzed)
FAQs
Do I need a Google Ads account to use this node?
Do I need a Google Ads account to use this node?
No! This node works without requiring any Google Ads account connection. It uses public keyword data to provide insights, making it perfect for SEO research and competitive analysis.
What's the difference between Discover Keywords and Historical Metrics?
What's the difference between Discover Keywords and Historical Metrics?
- Discover Keywords: Finds new keyword suggestions based on your seed keywords or a website URL
- Historical Metrics: Provides detailed search volume and trend data for keywords you already have
Use Discover Keywords for research and expansion, Historical Metrics for analyzing specific keywords.
How accurate is the search volume data?
How accurate is the search volume data?
The search volume data comes from Google’s Keyword Planner and represents estimated monthly searches. While generally reliable for relative comparisons, actual volumes may vary. The data is most accurate for:
- Popular keywords with substantial search volume
- Recent time periods (last 12 months)
- Major markets and languages
What does the competition level mean?
What does the competition level mean?
Competition level indicates how many advertisers are bidding on each keyword:
- Low: Few advertisers competing, potentially easier to rank
- Medium: Moderate competition levels
- High: Many advertisers competing, typically more expensive and competitive
This helps prioritize keywords based on difficulty and opportunity.
How should I use the monthly breakdown feature?
How should I use the monthly breakdown feature?
Enable monthly breakdown to:
- Identify seasonal trends (e.g., “Christmas gifts” peaks in December)
- Plan content calendars around search patterns
- Understand when to increase or decrease advertising spend
- Spot emerging trends or declining interest
This is especially useful for seasonal businesses or trending topics.
Can I research keywords for any country and language?
Can I research keywords for any country and language?
Yes, you can select multiple countries and specify the target language. This is useful for:
- International SEO research
- Expanding into new markets
- Understanding regional keyword variations
- Comparing search behavior across different countries
What's the best way to use the URL seed option?
What's the best way to use the URL seed option?
Enter competitor websites or relevant landing pages to:
- Analyze competitor keyword strategies
- Find keywords you might have missed
- Discover niche-specific terminology
- Research industry-standard keywords
Example: Enter “nike.com” to discover athletic and sports-related keywords.
How many keywords should I research at once?
How many keywords should I research at once?
For optimal results:
- Seed keywords: 5-20 keywords work best for discovery
- Historical metrics: You can analyze 100+ keywords at once
- Result limit: Set based on your needs (100-1000 for comprehensive research)
More isn’t always better - focus on quality and relevance over quantity.
How can I use this data with other nodes?
How can I use this data with other nodes?
Keyword Planner output works great with:
- AI Analyze Data: To categorize and prioritize keywords
- Add Keyword to Ad Group: To bulk add discovered keywords to campaigns
- Sheets nodes: To organize and track keyword research
- AI Ask: To get strategic recommendations based on the data
What format should I use for entering keywords?
What format should I use for entering keywords?
- One keyword per line: Each line should contain one keyword phrase
- No special formatting: Just enter the keyword text (no quotes, brackets, or symbols)
- Natural language: Use how people actually search (“running shoes” not “running-shoes”)
- Variations welcome: Include plurals, synonyms, and related terms
Example format: