Get Price Benchmarks

The Get Price Benchmarks node retrieves competitive pricing data from Google Merchant Center, showing how your product prices compare to market benchmarks. Essential for competitive pricing strategy and market positioning. This is an AI-powered node that can understand natural language instructions.

When to Use It

Analyze competitive pricing landscape
Compare your prices against market benchmarks
Identify pricing opportunities and threats
Monitor price competitiveness over time
Optimize pricing strategy for better performance
Track competitor pricing movements
Validate pricing decisions with market data

Inputs

Field	Type	Required	Description
Account	Dropdown	Yes	Google Merchant Center account to query
Fields	Multi-select	Yes	Benchmark fields to retrieve
Filters	Filter Builder	No	Conditions to filter products
Limit	Number	No	Maximum number of products to return

Available Benchmark Fields

Field	Description	Use Case
Product ID	Unique product identifier	Product identification
Title	Product title	Product recognition
Your Price	Your current product price	Price comparison
Benchmark Price	Market benchmark price	Competitive analysis
Price Competitiveness	How competitive your price is	Positioning analysis
Currency	Price currency	International analysis
Country	Market country	Geographic comparison
Brand	Product brand	Brand-level analysis
Category	Product category	Category benchmarking
Last Updated	When benchmark was updated	Data freshness

Price Competitiveness Levels

Level	Description	Meaning
High	Very competitive pricing	Price is well below market average
Medium	Moderately competitive	Price is close to market average
Low	Less competitive pricing	Price is above market average
No Data	Insufficient market data	Cannot determine competitiveness

Filter Type	Examples	Use Cases
Price Competitiveness	”high”, “medium”, “low”	Competitiveness analysis
Category	”Electronics”, “Apparel”	Category-specific analysis
Brand	Specific brand names	Brand pricing strategy
Price Range	Price above/below thresholds	Price tier analysis
Country	Geographic markets	Regional pricing

Output

Returns competitive pricing benchmark data:

{
  "price_benchmarks": [
    {
      "product_id": "online:en:US:12345",
      "title": "Apple iPhone 15 Pro 128GB - Natural Titanium",
      "your_price": {
        "value": "999.00",
        "currency": "USD"
      },
      "benchmark_price": {
        "value": "1049.00",
        "currency": "USD"
      },
      "price_competitiveness": "high",
      "price_difference": {
        "value": "-50.00",
        "percentage": -4.77
      },
      "brand": "Apple",
      "category": "Electronics > Mobile Phones",
      "country": "US",
      "benchmark_count": 15,
      "last_updated": "2024-03-15T10:30:00Z"
    },
    {
      "product_id": "online:en:US:67890",
      "title": "Samsung Galaxy S24 256GB - Phantom Black",
      "your_price": {
        "value": "899.00",
        "currency": "USD"
      },
      "benchmark_price": {
        "value": "849.00",
        "currency": "USD"
      },
      "price_competitiveness": "low",
      "price_difference": {
        "value": "50.00",
        "percentage": 5.89
      },
      "brand": "Samsung",
      "category": "Electronics > Mobile Phones",
      "country": "US",
      "benchmark_count": 12,
      "last_updated": "2024-03-15T09:15:00Z"
    }
  ],
  "summary": {
    "total_products": 2,
    "highly_competitive": 1,
    "moderately_competitive": 0,
    "low_competitive": 1,
    "no_benchmark_data": 0,
    "average_price_difference_percentage": 0.56
  },
  "account_info": {
    "account_id": "123456789",
    "account_name": "Main Store GMC"
  }
}

Benchmark Fields:

Field	Description
your_price	Your current product price
benchmark_price	Market average/benchmark price
price_competitiveness	Competitive rating (high/medium/low)
price_difference	Absolute and percentage price difference
benchmark_count	Number of competitors in benchmark
last_updated	When benchmark data was last updated

Price Analysis Metrics:

Metric	Calculation	Interpretation
Price Difference	Your Price - Benchmark Price	Positive = above market, Negative = below market
Price Percentage	(Difference / Benchmark) × 100	Percentage above/below market
Competitiveness	Relative position vs competitors	High = good value, Low = expensive

Credit Cost

Cost per run: 1 credit

Common Workflows

Competitive Pricing Analysis:

[Select Accounts] → [Get Price Benchmarks] → [Analyze Competitiveness] → [Price Strategy Report]

Price Optimization:

[Get Price Benchmarks] → [Identify Overpriced Products] → [Get Price Suggestions] → [Update Pricing]

Market Monitoring:

[Get Price Benchmarks] → [Track Changes] → [Alert on Movements] → [Adjust Strategy]

Category Analysis:

[Get Price Benchmarks] → [Group by Category] → [Compare Categories] → [Category Strategy]

Pricing Analysis

Competitive Positioning Analysis

Understand market position:

Fields: Price Competitiveness, Price Difference, Benchmark Count
Analysis: Percentage of products in each competitiveness tier
Use Case: Overall pricing strategy assessment

Overpriced Product Identification

Find products to optimize:

Filter: Price Competitiveness = "low"
Sort: Price Difference (descending)
Analysis: Products most above market average
Use Case: Priority pricing adjustments

Category Benchmarking

Compare pricing by category:

Fields: Category, Price Competitiveness, Average Price Difference
Group By: Category
Analysis: Category-level pricing performance
Use Case: Category-specific pricing strategies

Brand Comparison

Analyze brand pricing strategy:

Fields: Brand, Your Price, Benchmark Price, Competitiveness
Group By: Brand
Analysis: Brand-level pricing effectiveness
Use Case: Brand portfolio optimization

Strategic Insights

High Competitiveness Products

Products with strong pricing:

Price significantly below market average
Good value proposition for customers
Potential to increase margins slightly
Strong competitive advantage

Medium Competitiveness Products

Products at market level:

Pricing aligned with market expectations
Balanced competitive position
Monitor for market changes
Focus on non-price differentiation

Low Competitiveness Products

Products needing attention:

Price above market average
May impact sales performance
Consider price reduction
Evaluate value proposition

No Benchmark Data

Products with limited data:

Unique or niche products
Limited market competition
Opportunity for premium pricing
Monitor for new competitors

Use Cases

Pricing Strategy Development

Create data-driven pricing strategy:

- Analyze competitiveness across all products
- Identify pricing patterns by category
- Understand market positioning
- Develop category-specific pricing rules

Competitive Intelligence

Monitor competitor movements:

- Track benchmark price changes over time
- Identify aggressive competitor pricing
- Spot market pricing trends
- React to competitive threats

Margin Optimization

Balance competitiveness with profitability:

- Find products with pricing headroom
- Identify margin improvement opportunities
- Test price increases on competitive products
- Monitor impact on performance

Market Entry Analysis

Price new products competitively:

- Research benchmark prices for new categories
- Position pricing relative to competition
- Validate pricing assumptions with market data
- Optimize launch pricing strategy

Pricing Recommendations

For High Competitiveness Products:

Consider small price increases if margins are tight
Maintain competitive advantage but optimize profitability
Monitor competitor reactions to any price changes
Leverage pricing in marketing messaging

For Medium Competitiveness Products:

Maintain current pricing if performance is good
Watch for market movements and adjust accordingly
Focus on non-price factors like quality, service
Test small optimizations based on performance data

For Low Competitiveness Products:

Reduce prices to improve competitiveness
Evaluate value proposition - justify higher prices
Consider promotions to improve perceived value
Monitor performance impact of pricing changes

Tips

Data Interpretation:

Consider benchmark count - more competitors = more reliable data
Monitor data freshness - recent benchmarks are most relevant
Look for patterns across categories and brands
Consider seasonal factors in pricing analysis

Strategic Application:

Don’t compete on price alone - consider total value proposition
Test price changes gradually - monitor impact carefully
Consider market positioning - premium vs value strategy
Balance competitiveness with profitability

Monitoring Approach:

Check benchmarks regularly - markets change quickly
Set up alerts for significant benchmark changes
Track your own pricing changes impact on competitiveness
Combine with performance data for complete picture

Integration Strategy:

Use with price suggestions for optimization recommendations
Combine with performance reports to understand pricing impact
Connect to pricing systems for automated adjustments
Feed into competitive intelligence workflows

Get Started

Guides

Nodes

Get Price Benchmarks

When to Use It

Inputs

Available Benchmark Fields

Price Competitiveness Levels

Output

Benchmark Fields:

Price Analysis Metrics:

Credit Cost

Common Workflows

Pricing Analysis

Competitive Positioning Analysis

Overpriced Product Identification

Category Benchmarking

Brand Comparison

Strategic Insights

High Competitiveness Products

Medium Competitiveness Products

Low Competitiveness Products

No Benchmark Data

Use Cases

Pricing Strategy Development

Competitive Intelligence

Margin Optimization

Market Entry Analysis

Pricing Recommendations

For High Competitiveness Products:

For Medium Competitiveness Products:

For Low Competitiveness Products:

Tips

Get Started

Guides

Nodes

​When to Use It

​Inputs

​Available Benchmark Fields

​Price Competitiveness Levels

​Filter Options

​Output

​Benchmark Fields:

​Price Analysis Metrics:

​Credit Cost

​Common Workflows

​Pricing Analysis

​Competitive Positioning Analysis

​Overpriced Product Identification

​Category Benchmarking

​Brand Comparison

​Strategic Insights

​High Competitiveness Products

​Medium Competitiveness Products

​Low Competitiveness Products

​No Benchmark Data

​Use Cases

​Pricing Strategy Development

​Competitive Intelligence

​Margin Optimization

​Market Entry Analysis

​Pricing Recommendations

​For High Competitiveness Products:

​For Medium Competitiveness Products:

​For Low Competitiveness Products:

​Tips

When to Use It

Inputs

Available Benchmark Fields

Price Competitiveness Levels

Filter Options

Output

Benchmark Fields:

Price Analysis Metrics:

Credit Cost

Common Workflows

Pricing Analysis

Competitive Positioning Analysis

Overpriced Product Identification

Category Benchmarking

Brand Comparison

Strategic Insights

High Competitiveness Products

Medium Competitiveness Products

Low Competitiveness Products

No Benchmark Data

Use Cases

Pricing Strategy Development

Competitive Intelligence

Margin Optimization

Market Entry Analysis

Pricing Recommendations

For High Competitiveness Products:

For Medium Competitiveness Products:

For Low Competitiveness Products:

Tips