When to Use It
- Get AI-powered pricing recommendations
- Optimize product pricing for better performance
- Understand predicted impact of price changes
- Validate pricing decisions with Google’s data
- Improve click-through rates and conversions
- Balance competitiveness with profitability
- Automate pricing optimization workflows
Inputs
Field | Type | Required | Description |
---|---|---|---|
Account | Dropdown | Yes | Google Merchant Center account to query |
Fields | Multi-select | Yes | Suggestion fields to retrieve |
Filters | Filter Builder | No | Conditions to filter products |
Limit | Number | No | Maximum number of products to return |
Available Suggestion Fields
Field | Description | Use Case |
---|---|---|
Product ID | Unique product identifier | Product identification |
Title | Product title | Product recognition |
Current Price | Your current product price | Baseline comparison |
Suggested Price | AI-recommended price | Optimization target |
Effectiveness | Suggestion effectiveness rating | Impact assessment |
Predicted Change | Expected performance impact | ROI prediction |
Price Type | Type of price suggestion | Strategy understanding |
Currency | Price currency | International optimization |
Country | Target market | Geographic optimization |
Last Updated | When suggestion was generated | Data freshness |
Effectiveness Ratings
Rating | Description | Recommendation |
---|---|---|
High | Strong positive impact expected | Implement suggestion |
Medium | Moderate positive impact | Consider implementing |
Low | Small positive impact | Evaluate carefully |
Neutral | Minimal impact expected | Optional implementation |
Price Suggestion Types
Type | Description | Use Case |
---|---|---|
Competitive | Match market competition | Maintain market position |
Performance | Optimize for conversions | Improve sales performance |
Margin | Balance profit and volume | Profit optimization |
Promotional | Short-term price reduction | Sales boost campaigns |
Output
Returns AI-powered pricing suggestions:Suggestion Fields:
Field | Description |
---|---|
suggested_price | AI-recommended optimal price |
price_change | Difference from current price |
effectiveness | Expected impact rating |
price_type | Strategy behind suggestion |
predicted_changes | Expected performance improvements |
confidence_score | AI confidence in suggestion (0-1) |
Predicted Impact Metrics:
Metric | Description |
---|---|
clicks_change | Expected change in product clicks |
impressions_change | Expected change in visibility |
conversion_rate_change | Expected change in conversion rate |
revenue_impact | Expected overall revenue impact |
Credit Cost
- Cost per run: 1 credit
Common Workflows
Price Optimization Campaign:Suggestion Analysis
High Effectiveness Suggestions
Priority implementation candidates:Revenue Impact Analysis
Focus on revenue-positive suggestions:Margin Impact Assessment
Balance optimization with profitability:Category Performance Optimization
Optimize by product category:Implementation Strategies
Conservative Approach
Minimize risk while optimizing:- Implement only high effectiveness suggestions
- Start with small price changes
- Test on low-risk products first
- Monitor closely and adjust quickly
Aggressive Optimization
Maximize performance improvements:- Implement high and medium effectiveness suggestions
- Accept larger price changes for better results
- Focus on revenue impact over margin protection
- Scale successful changes quickly
Balanced Strategy
Optimize performance while managing risk:- Prioritize high effectiveness suggestions
- Consider medium effectiveness for key products
- Balance revenue impact with margin requirements
- Implement in phases with monitoring
Data-Driven Testing
Use systematic testing approach:- A/B test suggestions vs current prices
- Measure actual vs predicted performance
- Build confidence in suggestion accuracy
- Scale based on proven results
Use Cases
Performance Optimization
Improve product performance metrics:Revenue Maximization
Optimize for total revenue growth:Competitive Positioning
Maintain competitive market position:Margin Optimization
Balance profitability with performance:Best Practices
Implementation Guidelines:
- Start with high confidence suggestions (confidence > 0.8)
- Test on representative products before broad implementation
- Monitor results closely for the first 2-4 weeks
- Be prepared to revert if results don’t match predictions
Risk Management:
- Avoid large price increases unless strongly justified
- Consider seasonal factors in pricing decisions
- Monitor competitor reactions to price changes
- Maintain minimum margin requirements
Performance Tracking:
- Compare actual vs predicted results to validate suggestions
- Track key metrics (clicks, conversions, revenue) closely
- Document successful strategies for future use
- Adjust implementation based on learnings
Tips
Suggestion Evaluation:- Prioritize high effectiveness suggestions for implementation
- Consider confidence scores when making decisions
- Evaluate predicted revenue impact against margin requirements
- Test suggestions systematically rather than implementing all at once
- Start with low-risk products to test suggestion accuracy
- Implement gradually to monitor impact and adjust
- Consider market conditions when timing price changes
- Document results to improve future decision-making
- Track actual vs predicted performance to validate suggestions
- Monitor competitive responses to your price changes
- Adjust quickly if results don’t meet expectations
- Scale successful strategies to similar products
- Combine with price benchmarks for comprehensive pricing strategy
- Use with performance reports to validate optimization impact
- Connect to pricing systems for efficient implementation
- Feed results back to improve future suggestions