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The Get Price Suggestions node retrieves intelligent pricing recommendations from Google Merchant Center, including suggested prices, effectiveness ratings, and predicted performance changes. Perfect for data-driven pricing optimization. This is an AI-powered node that can understand natural language instructions.

When to Use It

  • Get AI-powered pricing recommendations
  • Optimize product pricing for better performance
  • Understand predicted impact of price changes
  • Validate pricing decisions with Google’s data
  • Improve click-through rates and conversions
  • Balance competitiveness with profitability
  • Automate pricing optimization workflows

Inputs

FieldTypeRequiredDescription
AccountDropdownYesGoogle Merchant Center account to query
FieldsMulti-selectYesSuggestion fields to retrieve
FiltersFilter BuilderNoConditions to filter products
LimitNumberNoMaximum number of products to return

Available Suggestion Fields

FieldDescriptionUse Case
Product IDUnique product identifierProduct identification
TitleProduct titleProduct recognition
Current PriceYour current product priceBaseline comparison
Suggested PriceAI-recommended priceOptimization target
EffectivenessSuggestion effectiveness ratingImpact assessment
Predicted ChangeExpected performance impactROI prediction
Price TypeType of price suggestionStrategy understanding
CurrencyPrice currencyInternational optimization
CountryTarget marketGeographic optimization
Last UpdatedWhen suggestion was generatedData freshness

Effectiveness Ratings

RatingDescriptionRecommendation
HighStrong positive impact expectedImplement suggestion
MediumModerate positive impactConsider implementing
LowSmall positive impactEvaluate carefully
NeutralMinimal impact expectedOptional implementation

Price Suggestion Types

TypeDescriptionUse Case
CompetitiveMatch market competitionMaintain market position
PerformanceOptimize for conversionsImprove sales performance
MarginBalance profit and volumeProfit optimization
PromotionalShort-term price reductionSales boost campaigns

Output

Returns AI-powered pricing suggestions:
{
  "price_suggestions": [
    {
      "product_id": "online:en:US:12345",
      "title": "Apple iPhone 15 Pro 128GB - Natural Titanium",
      "current_price": {
        "value": "999.00",
        "currency": "USD"
      },
      "suggested_price": {
        "value": "949.00",
        "currency": "USD"
      },
      "price_change": {
        "value": "-50.00",
        "percentage": -5.01
      },
      "effectiveness": "high",
      "price_type": "performance",
      "predicted_changes": {
        "clicks_change": "+25%",
        "impressions_change": "+15%",
        "conversion_rate_change": "+8%",
        "revenue_impact": "+18%"
      },
      "confidence_score": 0.87,
      "country": "US",
      "last_updated": "2024-03-15T10:30:00Z"
    },
    {
      "product_id": "online:en:US:67890",
      "title": "Samsung Galaxy S24 256GB - Phantom Black",
      "current_price": {
        "value": "899.00",
        "currency": "USD"
      },
      "suggested_price": {
        "value": "829.00",
        "currency": "USD"
      },
      "price_change": {
        "value": "-70.00",
        "percentage": -7.79
      },
      "effectiveness": "medium",
      "price_type": "competitive",
      "predicted_changes": {
        "clicks_change": "+35%",
        "impressions_change": "+20%",
        "conversion_rate_change": "+12%",
        "revenue_impact": "+15%"
      },
      "confidence_score": 0.72,
      "country": "US",
      "last_updated": "2024-03-15T09:45:00Z"
    }
  ],
  "summary": {
    "total_suggestions": 2,
    "high_effectiveness": 1,
    "medium_effectiveness": 1,
    "low_effectiveness": 0,
    "average_price_reduction": -6.40,
    "average_predicted_revenue_impact": "+16.5%"
  },
  "account_info": {
    "account_id": "123456789",
    "account_name": "Main Store GMC"
  }
}

Suggestion Fields:

FieldDescription
suggested_priceAI-recommended optimal price
price_changeDifference from current price
effectivenessExpected impact rating
price_typeStrategy behind suggestion
predicted_changesExpected performance improvements
confidence_scoreAI confidence in suggestion (0-1)

Predicted Impact Metrics:

MetricDescription
clicks_changeExpected change in product clicks
impressions_changeExpected change in visibility
conversion_rate_changeExpected change in conversion rate
revenue_impactExpected overall revenue impact

Credit Cost

  • Cost per run: 1 credit

Common Workflows

Price Optimization Campaign:
[Select Accounts] → [Get Price Suggestions] → [Filter High Effectiveness] → [Implement Changes] → [Monitor Results]
A/B Price Testing:
[Get Price Suggestions] → [Select Test Products] → [Split Test Prices] → [Measure Performance] → [Scale Winners]
Competitive Response:
[Get Price Benchmarks] → [Get Price Suggestions] → [Compare Strategies] → [Execute Response] → [Track Impact]
Automated Optimization:
[Get Price Suggestions] → [Filter by Effectiveness] → [Auto-implement High Confidence] → [Report Changes]

Suggestion Analysis

High Effectiveness Suggestions

Priority implementation candidates:
Fields: Product ID, Suggested Price, Predicted Changes
Filter: Effectiveness = "high"
Sort: Confidence Score (descending)
Action: Implement immediately

Revenue Impact Analysis

Focus on revenue-positive suggestions:
Fields: Current Price, Suggested Price, Revenue Impact
Filter: Revenue Impact > 0
Sort: Revenue Impact (descending)
Analysis: Prioritize by revenue potential

Margin Impact Assessment

Balance optimization with profitability:
Fields: Price Change, Predicted Changes, Product Margin
Analysis: Calculate net profit impact
Decision: Implement if net profit increases

Category Performance Optimization

Optimize by product category:
Fields: Category, Effectiveness, Predicted Changes
Group By: Category
Analysis: Category-level optimization opportunities
Strategy: Category-specific pricing rules

Implementation Strategies

Conservative Approach

Minimize risk while optimizing:
  • Implement only high effectiveness suggestions
  • Start with small price changes
  • Test on low-risk products first
  • Monitor closely and adjust quickly

Aggressive Optimization

Maximize performance improvements:
  • Implement high and medium effectiveness suggestions
  • Accept larger price changes for better results
  • Focus on revenue impact over margin protection
  • Scale successful changes quickly

Balanced Strategy

Optimize performance while managing risk:
  • Prioritize high effectiveness suggestions
  • Consider medium effectiveness for key products
  • Balance revenue impact with margin requirements
  • Implement in phases with monitoring

Data-Driven Testing

Use systematic testing approach:
  • A/B test suggestions vs current prices
  • Measure actual vs predicted performance
  • Build confidence in suggestion accuracy
  • Scale based on proven results

Use Cases

Performance Optimization

Improve product performance metrics:
- Focus on suggestions with high click/conversion predictions
- Implement price reductions for better competitiveness
- Monitor CTR and conversion rate improvements
- Scale successful optimizations

Revenue Maximization

Optimize for total revenue growth:
- Prioritize suggestions with positive revenue impact
- Balance price reductions with volume increases
- Test revenue predictions with actual results
- Adjust strategy based on performance

Competitive Positioning

Maintain competitive market position:
- Implement competitive-type suggestions
- Match or beat competitor pricing
- Monitor market position changes
- Respond to competitive moves

Margin Optimization

Balance profitability with performance:
- Calculate net profit impact of suggestions
- Implement suggestions that improve total profit
- Consider long-term customer value
- Monitor margin impact closely

Best Practices

Implementation Guidelines:

  • Start with high confidence suggestions (confidence > 0.8)
  • Test on representative products before broad implementation
  • Monitor results closely for the first 2-4 weeks
  • Be prepared to revert if results don’t match predictions

Risk Management:

  • Avoid large price increases unless strongly justified
  • Consider seasonal factors in pricing decisions
  • Monitor competitor reactions to price changes
  • Maintain minimum margin requirements

Performance Tracking:

  • Compare actual vs predicted results to validate suggestions
  • Track key metrics (clicks, conversions, revenue) closely
  • Document successful strategies for future use
  • Adjust implementation based on learnings

Tips

Suggestion Evaluation:
  • Prioritize high effectiveness suggestions for implementation
  • Consider confidence scores when making decisions
  • Evaluate predicted revenue impact against margin requirements
  • Test suggestions systematically rather than implementing all at once
Implementation Strategy:
  • Start with low-risk products to test suggestion accuracy
  • Implement gradually to monitor impact and adjust
  • Consider market conditions when timing price changes
  • Document results to improve future decision-making
Performance Monitoring:
  • Track actual vs predicted performance to validate suggestions
  • Monitor competitive responses to your price changes
  • Adjust quickly if results don’t meet expectations
  • Scale successful strategies to similar products
Integration Approach:
  • Combine with price benchmarks for comprehensive pricing strategy
  • Use with performance reports to validate optimization impact
  • Connect to pricing systems for efficient implementation
  • Feed results back to improve future suggestions
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