Create Tag - Markifact

Creates a tag in a Google Tag Manager workspace from a raw Tag resource payload. Use gtm_list_triggers to find firing trigger IDs, then gtm_create_version and gtm_publish_version to take it live.


App	Google Tag Manager
Operation ID	`gtm_create_tag`
Type	Action
Connection	`gtm` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	Select the Google Tag Manager account.
`container`	DynamicAccount	Yes	-	Select the container.
`workspace`	DynamicAccount	Yes	-	Select the workspace where the tag should be created.
`tag_payload`	object or string	Yes	-	Full Tag resource (object or JSON string) matching the Google Tag Manager API v2 Tag spec. Must include name and type; other fields like parameter, firingTriggerId, blockingTriggerId, paused, and notes follow the spec. Use gtm_list_triggers to find firing trigger IDs, or copy a tag from gtm_list_tags and edit it (read-only fields are stripped automatically). Example GA4 event tag: {“name”: “GA4 - Purchase”, “type”: “gaawe”, “parameter”: [{“type”: “template”, “key”: “eventName”, “value”: “purchase”}, {“type”: “template”, “key”: “measurementIdOverride”, “value”: “G-XXXXXXX”}], “firingTriggerId”: [“12”]}

Output

Type: Dict Returns the created tag as provided by the Tag Manager API, including its tagId.