Create Single Image Ad

The Create Single Image Ad node lets you create professional image ads for Facebook and Instagram campaigns. Supports both single ad creation and bulk uploads using Google Sheets templates with multi-asset capabilities.

When to Use It

Create individual image ads for specific campaigns
Bulk upload multiple image ads at once with multi-asset support
Create placement-specific creatives (Stories, Feed, Right Column)
Test multiple ad copy variations simultaneously
Automate ad creation based on product catalogs or data
Scale ad creation for A/B testing different creatives
Generate dynamic ads from AI-generated content or images

Inputs

Field	Type	Required	Description	Creation Mode
Account	Select	Yes	Select a Meta Ads account	All modes
Creation Type	Tabs	Yes	Choose “Single Ad” or “Bulk Ads”	All modes
Page	Dynamic-select	Yes	Select Facebook page for the ads	All modes
Structured Data	Dynamic-text	Yes	Data source containing ad information	Bulk Ads only
Ad Set ID	Dynamic-select	Yes	Select the ad set for this ad	Single Ad only
Ad Name	Dynamic-text	Yes	Name of the ad	Single Ad only
Ad Image	Image	Yes	Upload or select an image for the ad	Single Ad only
Primary Text	Text-area	Yes	The main body text of the ad	Single Ad only
Headline	Dynamic-text	No	The headline of the ad	Single Ad only
Description	Dynamic-text	No	Additional text below the headline	Single Ad only
Website URL	Dynamic-text	Yes	URL where people go when they click the ad	Single Ad only
Call to Action	Dynamic-select	Yes	Call-to-action button for the ad	Single Ad only
Ad Status	Select	Yes	Initial status (ACTIVE or PAUSED, default: PAUSED)	Single Ad only
URL Parameters	Dynamic-text	No	UTM or tracking parameters	Single Ad only

Bulk Upload Template

For bulk ad creation with multi-asset support, use the Google Sheets template with these columns:

Required Columns

Column	Description	Required
adset_id	Ad set ID where the ad will be created	Yes
ad_name	Name for the ad	Yes
ad_status	ACTIVE or PAUSED	Yes
image_url OR default_image_url	Main image for all placements. Use `image_url` for simple bulk uploads or `default_image_url` for multi-asset uploads	Yes
website_url	Landing page URL	Yes
call_to_action	CTA button type (LEARN_MORE, SHOP_NOW, etc.)	Yes
primary_text OR primary_text_1	Main ad copy. Use `primary_text` for simple uploads or `primary_text_1` for multi-asset	Yes

Optional Multi-Asset Columns (New Feature)

Column	Description	Usage
story_image_url	Dedicated image for Stories and Reels placements on Facebook and Instagram	Optional
right_column_image_url	Specific image for Facebook Right Column and Search placements	Optional
primary_text_2 to primary_text_5	Additional primary text variations (up to 5 total)	Optional
headline OR headline_1 to headline_5	Single headline or multiple headline variations (up to 5 total)	Optional
description	Additional text below the headline	Optional
url_parameters	UTM tracking parameters	Optional

Multi-Asset Benefits

When you provide multiple assets in the bulk upload:

Placement Optimization: Different images for Stories vs Feed vs Right Column
Text Variations: Up to 5 primary text and headline variations per ad
Automatic Testing: Meta’s system will test different combinations to find the best performers
Enhanced Performance: Placement-specific creatives typically perform better than one-size-fits-all assets

Output

Returns the created ad IDs and count:

{
  "ad_ids": ["120210543987640123", "120210543987640124"],
  "created_count": 2
}

Single Ad Output:

ad_ids: Array containing the new ad ID
created_count: Number of ads created (1)

Bulk Ads Output:

ad_ids: Array of all successfully created ad IDs
created_count: Total number of ads created

Credit Cost

Cost per run: 1 credit per ad created (single ad = 1 credit, 10 bulk ads = 10 credits)

FAQs

What image requirements should I follow?

How do I create effective ad copy?

Should I create ads as ACTIVE or PAUSED?

What's the difference between headline and description?

How do I track ad performance with URL parameters?

Can I create ads for both Facebook and Instagram?

Does this node support carousel ads?

Can I customize ads for specific placements (Instagram vs Facebook)?

What Call to Action options are available?

How do I create Meta image ads in bulk with multiple assets?

To create ads with multiple assets and text variations:

Access the template: Use the Google Sheets bulk upload template
Fill required columns:
- adset_id: Your target ad set ID
- ad_name: Unique name for each ad
- ad_status: PAUSED or ACTIVE
- default_image_url: Main image (required)
- website_url: Landing page URL
- call_to_action: CTA button type
- primary_text_1: Main ad copy
Add placement-specific images (optional):
- story_image_url: For Stories and Reels (9:16 aspect ratio recommended)
- right_column_image_url: For Facebook Right Column (1:1 aspect ratio recommended)
Include text variations (optional):
- primary_text_2 to primary_text_5: Additional copy variations
- headline_1 to headline_5: Multiple headline options
- description: Additional context text
Connect and run: Select “Bulk Ads” mode and connect your Google Sheet as structured data

Example row:

adset_id: 120xxxxxxxx
ad_name: "Summer Sale - Product A"
ad_status: PAUSED
default_image_url: "https://drive.google.com/..."
story_image_url: "https://drive.google.com/..."
primary_text_1: "Save 30% on summer essentials!"
primary_text_2: "Limited time: 30% off everything!"
headline_1: "Summer Sale"
headline_2: "Big Savings"
website_url: "https://mystore.com/sale"
call_to_action: SHOP_NOW

Pro tip: Meta’s system will automatically test different combinations of your assets to find the best performers.

What are the image requirements for different placements?

How many text variations should I include?

Best practices for text variations:Primary Text (up to 5 variations):

Include 2-3 variations minimum for testing
Vary the angle: benefit-focused, urgency-driven, feature-highlighting
Keep each under 150 characters for optimal performance

Headlines (up to 5 variations):

Test 2-4 different headlines
Mix emotional and rational appeals
Keep under 27 characters for maximum visibility

Example variations:

Primary Text 1: "Transform your morning routine with our premium coffee blend"
Primary Text 2: "Start your day right - premium coffee delivered fresh to your door"
Primary Text 3: "Limited time: 25% off our bestselling coffee subscription"

Headline 1: "Premium Coffee"
Headline 2: "Fresh Daily"
Headline 3: "Save 25%"

Meta’s algorithm will automatically test combinations and optimize for the best performing assets.

How do I generate Google Drive direct links for images?

To use Google Drive images in your bulk uploads, you need to create direct links:Steps to generate a Google Drive direct link:

Upload your image to Google Drive
Right-click on the image file
Select “Share” from the menu
Set access to “Anyone with the link” (Viewer permissions)
Copy the sharing link you receive
Convert to direct link using this format:

https://drive.google.com/uc?export=view&id=<FILE_ID>

How to extract the FILE_ID: From a Google Drive sharing link like:

https://drive.google.com/file/d/11j-rCp9wgrV44y4G33emLY-VVcLFlSgN/view?usp=sharing

The FILE_ID is: 11j-rCp9wgrV44y4G33emLY-VVcLFlSgNFinal direct link example:

https://drive.google.com/uc?export=view&id=11j-rCp9wgrV44y4G33emLY-VVcLFlSgN

Pro tip: This direct link format works for images in your bulk upload templates and ensures Meta can access your images reliably.

Can I upload images directly in the bulk template?

How do I create Meta image ads in bulk?

Get Started

Guides

Nodes

Create Single Image Ad

When to Use It

Inputs

Bulk Upload Template

Required Columns

Optional Multi-Asset Columns (New Feature)

Multi-Asset Benefits

Output

Credit Cost

FAQs

Get Started

Guides

Nodes

​When to Use It

​Inputs

​Bulk Upload Template

​Required Columns

​Optional Multi-Asset Columns (New Feature)

​Multi-Asset Benefits

​Output

​Credit Cost

​FAQs

When to Use It

Inputs

Bulk Upload Template

Required Columns

Optional Multi-Asset Columns (New Feature)

Multi-Asset Benefits

Output

Credit Cost

FAQs