Create Single Image Ad

The Create Single Image Ad node lets you create professional image ads for Facebook and Instagram campaigns. Supports both single ad creation and bulk uploads using Google Sheets templates with multi-asset capabilities.

When to Use It

Create individual image ads for specific campaigns
Bulk upload multiple image ads at once with multi-asset support
Create placement-specific creatives (Stories, Feed, Right Column)
Test multiple ad copy variations simultaneously
Automate ad creation based on product catalogs or data
Scale ad creation for A/B testing different creatives
Generate dynamic ads from AI-generated content or images

Inputs

Field	Type	Required	Description	Creation Mode
Account	Select	Yes	Select a Meta Ads account	All modes
Creation Type	Tabs	Yes	Choose “Single Ad” or “Bulk Ads”	All modes
Page	Dynamic-select	Yes	Select Facebook page for the ads	All modes
Structured Data	Dynamic-text	Yes	Data source containing ad information	Bulk Ads only
Ad Set ID	Dynamic-select	Yes	Select the ad set for this ad	Single Ad only
Ad Name	Dynamic-text	Yes	Name of the ad	Single Ad only
Ad Image	Image	Yes	Upload or select an image for the ad	Single Ad only
Primary Text	Text-area	Yes	The main body text of the ad	Single Ad only
Headline	Dynamic-text	No	The headline of the ad	Single Ad only
Description	Dynamic-text	No	Additional text below the headline	Single Ad only
Website URL	Dynamic-text	Yes	URL where people go when they click the ad	Single Ad only
Call to Action	Dynamic-select	Yes	Call-to-action button for the ad	Single Ad only
Ad Status	Select	Yes	Initial status (ACTIVE or PAUSED, default: PAUSED)	Single Ad only
URL Parameters	Dynamic-text	No	UTM or tracking parameters	Single Ad only

Bulk Upload Template

For bulk ad creation with multi-asset support, use the Google Sheets template with these columns:

Required Columns

Column	Description	Required
adset_id	Ad set ID where the ad will be created	Yes
ad_name	Name for the ad	Yes
ad_status	ACTIVE or PAUSED	Yes
image_url OR default_image_url	Main image for all placements. Use `image_url` for simple bulk uploads or `default_image_url` for multi-asset uploads	Yes
website_url	Landing page URL	Yes
call_to_action	CTA button type (LEARN_MORE, SHOP_NOW, etc.)	Yes
primary_text OR primary_text_1	Main ad copy. Use `primary_text` for simple uploads or `primary_text_1` for multi-asset	Yes

Optional Multi-Asset Columns (New Feature)

Column	Description	Usage
story_image_url	Dedicated image for Stories and Reels placements on Facebook and Instagram	Optional
right_column_image_url	Specific image for Facebook Right Column and Search placements	Optional
primary_text_2 to primary_text_5	Additional primary text variations (up to 5 total)	Optional
headline OR headline_1 to headline_5	Single headline or multiple headline variations (up to 5 total)	Optional
description	Additional text below the headline	Optional
url_parameters	UTM tracking parameters	Optional

Multi-Asset Benefits

When you provide multiple assets in the bulk upload:

Placement Optimization: Different images for Stories vs Feed vs Right Column
Text Variations: Up to 5 primary text and headline variations per ad
Automatic Testing: Meta’s system will test different combinations to find the best performers
Enhanced Performance: Placement-specific creatives typically perform better than one-size-fits-all assets

Output

Returns the created ad IDs and count:

{
  "ad_ids": ["120210543987640123", "120210543987640124"],
  "created_count": 2
}

Single Ad Output:

ad_ids: Array containing the new ad ID
created_count: Number of ads created (1)

Bulk Ads Output:

ad_ids: Array of all successfully created ad IDs
created_count: Total number of ads created

Credit Cost

Cost per run: 2 credit per ad created (single ad = 2 credits, 10 bulk ads = 20 credits)

FAQs

What image requirements should I follow?

Meta Ads image requirements:Design Specifications:

File type: JPG or PNG
Aspect ratio: 1.91:1 to 4:5
Recommended resolution:
- 1:1 ratio: 1440 x 1440 pixels
- 4:5 ratio: 1440 x 1800 pixels

Technical Requirements:

Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height:
- 1:1 ratio: 600 pixels
- 4:5 ratio: 750 pixels
Aspect ratio tolerance: 3%

💡 Pro Tip: Use the AI Generate Image node to create custom images for your ads based on text prompts. This works great for generating product shots, lifestyle images, or creative visuals that match your brand.

How do I create effective ad copy?

Best practices for Meta Ads copy:Text Length Recommendations:

Primary text: 50-150 characters (optimal performance)
Headline: 27 characters (maximum visibility)
Description: 27 characters (additional context)

Copy Guidelines:

Keep primary text engaging and benefit-focused
Make headlines clear and compelling
Choose the most relevant CTA for your goal
Match your brand voice and audience
Minimize text overlay on images for better reach

Should I create ads as ACTIVE or PAUSED?

PAUSED (default) is recommended because:

Allows you to review the ad before it goes live
Prevents accidental spend on unreviewed ads
Gives time to set up proper tracking
Lets you coordinate with other campaign elements

Switch to ACTIVE only when you want immediate ad serving.

What's the difference between headline and description?

Headline: Bold text that appears prominently, usually above or below the image
Description: Smaller text that provides additional context
Primary text: Main body copy that appears above the image

Not all ad placements show all text elements, so prioritize your most important message in the primary text.

How do I track ad performance with URL parameters?

Add UTM parameters to track ad performance:

Basic tracking: utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale
Detailed tracking: Include utm_content for ad variations
Tools: Use Google Analytics, Facebook Pixel, or your analytics platform
Format: Separate parameters with &, no spaces

Can I create ads for both Facebook and Instagram?

Yes! The ads you create will be eligible to show on both Facebook and Instagram based on your ad set’s placement settings. The ad set determines where your ads appear, not this creation node.

Does this node support carousel ads?

No, this node only creates single image ads. For carousel ads (multiple images in one ad), you’ll need to:

Use a different ad creation method outside of Markifact
Create multiple single image ads instead
Consider using video ads if you want to showcase multiple products

Each execution of this node creates one ad with one image, regardless of single or bulk mode.

Can I customize ads for specific placements (Instagram vs Facebook)?

No, this node doesn’t support placement-specific customization. All ads created will use the same image and copy across all placements where your ad set is configured to show.Current limitation: You cannot create:

Different images for Instagram Stories vs Facebook Feed
Specific creative for Facebook Reels
Placement-optimized versions within the same ad

What Call to Action options are available?

Popular CTA options include:

LEARN_MORE
SHOP_NOW
ORDER_NOW
CONTACT_US
SUBSCRIBE
APPLY_NOW
SIGN_UP
DOWNLOAD
GET_OFFER
BUY_NOW
CALL_NOW
INSTALL_APP
NO_BUTTON

For the complete list, see the Meta Marketing API documentation.

How do I create Meta image ads in bulk with multiple assets?

To create ads with multiple assets and text variations:

Access the template: Use the Google Sheets bulk upload template
Fill required columns:
- adset_id: Your target ad set ID
- ad_name: Unique name for each ad
- ad_status: PAUSED or ACTIVE
- default_image_url: Main image (required)
- website_url: Landing page URL
- call_to_action: CTA button type
- primary_text_1: Main ad copy
Add placement-specific images (optional):
- story_image_url: For Stories and Reels (9:16 aspect ratio recommended)
- right_column_image_url: For Facebook Right Column (1:1 aspect ratio recommended)
Include text variations (optional):
- primary_text_2 to primary_text_5: Additional copy variations
- headline_1 to headline_5: Multiple headline options
- description: Additional context text
Connect and run: Select “Bulk Ads” mode and connect your Google Sheet as structured data

Example row:

adset_id: 120xxxxxxxx
ad_name: "Summer Sale - Product A"
ad_status: PAUSED
default_image_url: "https://drive.google.com/..."
story_image_url: "https://drive.google.com/..."
primary_text_1: "Save 30% on summer essentials!"
primary_text_2: "Limited time: 30% off everything!"
headline_1: "Summer Sale"
headline_2: "Big Savings"
website_url: "https://mystore.com/sale"
call_to_action: SHOP_NOW

Pro tip: Meta’s system will automatically test different combinations of your assets to find the best performers.

What are the image requirements for different placements?

Each placement has specific image requirements:Default Image (required):

Aspect ratio: 1.91:1 to 4:5
Recommended: 1:1 (1440 x 1440px) for best compatibility
Use: Facebook Feed, Instagram Feed, and most standard placements

Story Image (optional):

Aspect ratio: 9:16 (vertical)
Recommended: 1080 x 1920px
Use: Facebook Stories, Instagram Stories, Instagram Reels

Right Column Image (optional):

Aspect ratio: 1:1 (square)
Recommended: 1200 x 1200px
Use: Facebook Right Column, Facebook Search results

Universal Requirements:

File type: JPG or PNG
Maximum file size: 30 MB
Minimum width: 600 pixels

💡 Pro Tip: Use the AI Generate Image node to create placement-specific images with the correct dimensions for optimal performance.

How many text variations should I include?

Best practices for text variations:Primary Text (up to 5 variations):

Include 2-3 variations minimum for testing
Vary the angle: benefit-focused, urgency-driven, feature-highlighting
Keep each under 150 characters for optimal performance

Headlines (up to 5 variations):

Test 2-4 different headlines
Mix emotional and rational appeals
Keep under 27 characters for maximum visibility

Example variations:

Primary Text 1: "Transform your morning routine with our premium coffee blend"
Primary Text 2: "Start your day right - premium coffee delivered fresh to your door"
Primary Text 3: "Limited time: 25% off our bestselling coffee subscription"

Headline 1: "Premium Coffee"
Headline 2: "Fresh Daily"
Headline 3: "Save 25%"

Meta’s algorithm will automatically test combinations and optimize for the best performing assets.

How do I use Google Drive images in bulk uploads?

Using Google Drive images in your bulk uploads is simple:Steps to prepare Google Drive images:

Upload your image to Google Drive
Right-click on the image file
Select “Share” from the menu
Set access to “Anyone with the link” (Viewer permissions)
Click “Copy link” and paste it directly into your template

That’s it! You can use the regular Google Drive sharing link directly in your bulk upload template. Markifact automatically converts it to the proper format for Meta Ads.Example of what you can paste directly:

https://drive.google.com/file/d/11j-rCp9wgrV44y4G33emLY-VVcLFlSgN/view?usp=sharing

No conversion needed - just make sure the file is shared publicly with “Anyone with the link” permissions.Pro tip: You can also use this method for images in Google Drive folders. Just make sure each individual image file has the proper sharing permissions.

Can I upload images directly in the bulk template?

Yes! You have several options for providing images:Direct Upload:

Use the image uploader within the ad creation node
Generate publicly accessible URLs automatically
Most convenient for new images

External URLs:

Google Drive public links
Cloud storage URLs (Dropbox, OneDrive, etc.)
Your website’s image URLs
CDN-hosted images

Requirements for external URLs:

Must be publicly accessible (no login required)
Direct link to the image file
HTTPS recommended for security
Stable URLs that won’t expire

Pro tip: For Google Drive, make sure to use the direct image URL, not the sharing link. Right-click the image and select “Copy image address” for the correct URL format.

How do I create Meta image ads in bulk?

To create multiple image ads at once:

Access the template: Use the Google Sheets bulk upload template
Choose your format:
- Simple bulk upload: Use image_url, primary_text, headline (same as before)
- Multi-asset upload: Use default_image_url, primary_text_1, headline_1 + additional variations
Fill required columns: Add adset_id, ad_name, ad_status, image_url (or default_image_url), website_url, call_to_action, and primary_text (or primary_text_1) for each ad
Connect template: In the node, select “Bulk Ads” mode and connect your Google Sheet as structured data
Run the workflow: The node will create all ads simultaneously

Pro tip: Start with 2-3 ads to test your setup before scaling to larger batches. You can mix simple and multi-asset formats in the same sheet.

Documentation Index

​When to Use It

​Inputs

​Bulk Upload Template

​Required Columns

​Optional Multi-Asset Columns (New Feature)

​Multi-Asset Benefits

​Output

​Credit Cost

​FAQs