Create Single Video Ad

The Create Single Video Ad node lets you create engaging video ads for Facebook and Instagram campaigns. Supports both single ad creation and bulk uploads using Google Sheets templates with multi-asset capabilities.

When to Use It

Create individual video ads for specific campaigns
Bulk upload multiple video ads at once with multi-asset support
Create placement-specific video creatives (Stories, Feed, Right Column)
Test multiple ad copy variations simultaneously
Automate video ad creation from content libraries
Scale video ad creation for A/B testing different creatives
Generate dynamic video ads from AI-generated or existing content

Inputs

Field	Type	Required	Description	Applies To
Account	Select	Yes	Select a Meta Ads account	Both
Creation Type	Tabs	Yes	Choose “Single Ad” or “Bulk Ads”	Both
Page	Dynamic-select	Yes	Select Facebook page for the ads	Both
Structured Data	Dynamic-text	Yes	Data source containing ad information	Bulk Ads
Ad Set ID	Dynamic-select	Yes	Select the ad set for this ad	Single Ad
Ad Name	Dynamic-text	Yes	Name of the ad	Single Ad
Ad Video	Video	Yes	Upload or select a video for the ad	Single Ad
Thumbnail Image	Image	No	Custom thumbnail (auto-generated if empty)	Single Ad
Primary Text	Text-area	Yes	The main body text of the ad	Single Ad
Headline	Dynamic-text	No	The headline of the ad	Single Ad
Title	Dynamic-text	No	The title of your video ad	Single Ad
Website URL	Dynamic-text	Yes	URL where people go when they click the ad	Single Ad
Call to Action	Dynamic-select	Yes	Call-to-action button for the ad	Single Ad
Ad Status	Select	Yes	Initial status (ACTIVE or PAUSED, default: PAUSED)	Single Ad
URL Parameters	Dynamic-text	No	UTM or tracking parameters	Single Ad

Video Requirements

Meta Ads video specifications: Design Specifications:

File type: MP4, MOV or GIF
Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Recommended resolution:
- 1:1 ratio: 1440 x 1440 pixels
- 4:5 ratio: 1440 x 1800 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended

Technical Requirements:

Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels

Additional Notes:

Videos should not contain edit lists or special boxes in file containers
The thumbnail in the ad footer is sourced directly from the video thumbnail chosen by advertisers during the ad creation workflow

Bulk Upload Template

For bulk ad creation with multi-asset support, use the Google Sheets template with these columns:

Required Columns

Column	Description	Required
adset_id	Ad set ID where the ad will be created	Yes
ad_name	Name for the ad	Yes
ad_status	ACTIVE or PAUSED	Yes
video_url OR default_video_url	Main video for all placements. Use `video_url` for simple bulk uploads or `default_video_url` for multi-asset uploads	Yes
website_url	Landing page URL	Yes
call_to_action	CTA button type (LEARN_MORE, SHOP_NOW, etc.)	Yes
primary_text OR primary_text_1	Main ad copy. Use `primary_text` for simple uploads or `primary_text_1` for multi-asset	Yes

Optional Multi-Asset Columns (New Feature)

Column	Description	Usage
default_thumbnail_url	Custom thumbnail for main video (auto-generated if not provided)	Optional
story_video_url	Dedicated video for Stories and Reels placements on Facebook and Instagram	Optional
story_thumbnail_url	Custom thumbnail for Stories video (auto-generated if not provided)	Optional
right_column_image_url	Static image for Facebook Right Column and Search placements	Optional
primary_text_2 to primary_text_5	Additional primary text variations (up to 5 total)	Optional
headline OR headline_1 to headline_5	Single headline or multiple headline variations (up to 5 total)	Optional
title	Video title	Optional
url_parameters	UTM tracking parameters	Optional

Multi-Asset Benefits

When you provide multiple assets in the bulk upload:

Placement Optimization: Different videos for Stories vs Feed, static images for Right Column
Text Variations: Up to 5 primary text and headline variations per ad
Automatic Testing: Meta’s system will test different combinations to find the best performers
Enhanced Performance: Placement-specific creatives typically perform better than one-size-fits-all assets

Output

Returns the created ad IDs and count:

{
  "ad_ids": ["120210543987640123", "120210543987640124"],
  "created_count": 2
}

Single Ad Output:

ad_ids: Array containing the new ad ID
created_count: Number of ads created (1)

Bulk Ads Output:

ad_ids: Array of all successfully created ad IDs
created_count: Total number of ads created

Credit Cost

Cost per run: 1 credit per ad created (single ad = 1 credit, 10 bulk ads = 10 credits)

FAQs

Should I use a custom thumbnail or auto-generated?

What video formats work best for different placements?

Does this node support carousel video ads?

Can I customize ads for specific placements (Instagram vs Facebook)?

What Call to Action options are available?

How do I create Meta video ads in bulk with multiple assets?

To create ads with multiple videos and text variations:

Access the template: Use the Google Sheets bulk upload template
Fill required columns:
- adset_id: Your target ad set ID
- ad_name: Unique name for each ad
- ad_status: PAUSED or ACTIVE
- default_video_url: Main video (required)
- website_url: Landing page URL
- call_to_action: CTA button type
- primary_text_1: Main ad copy
Add placement-specific videos (optional):
- story_video_url: For Stories and Reels (9:16 aspect ratio recommended)
- right_column_image_url: Static image for Facebook Right Column (1:1 aspect ratio)
Include custom thumbnails (optional):
- default_thumbnail_url: Custom thumbnail for main video
- story_thumbnail_url: Custom thumbnail for Stories video
Add text variations (optional):
- primary_text_2 to primary_text_5: Additional copy variations
- headline_1 to headline_5: Multiple headline options
- title: Video title
Connect and run: Select “Bulk Ads” mode and connect your Google Sheet as structured data

Example row:

adset_id: 120xxxxxxxx
ad_name: "Product Demo Video"
ad_status: PAUSED
default_video_url: "https://drive.google.com/..."
story_video_url: "https://drive.google.com/..."
primary_text_1: "See our product in action!"
primary_text_2: "Watch how easy it is to use!"
headline_1: "Product Demo"
headline_2: "See It Work"
website_url: "https://mystore.com/demo"
call_to_action: WATCH_VIDEO

Pro tip: Meta’s system will automatically test different combinations of your assets to find the best performers.

What are the video requirements for different placements?

How many text variations should I include for video ads?

Best practices for video ad text variations:Primary Text (up to 5 variations):

Include 2-3 variations minimum for testing
Focus on different angles: benefit-driven, curiosity-driven, action-oriented
Keep each under 125 characters for optimal performance

Headlines (up to 5 variations):

Test 2-4 different headlines
Match the video content theme
Keep under 27 characters for maximum visibility

Video Title:

Single title per ad
Describes the video content
Appears in some placements

Example variations:

Primary Text 1: "Watch how our tool saves 2 hours daily"
Primary Text 2: "See the before and after transformation"
Primary Text 3: "Join 10,000+ users who love this feature"

Headline 1: "Time Saver"
Headline 2: "See Results"
Headline 3: "Join Thousands"

Title: "Product Demo: Daily Workflow"

Meta’s algorithm will test combinations and optimize for the best performing assets.

How do I generate Google Drive direct links for videos?

To use Google Drive videos in your bulk uploads, you need to create direct links:Steps to generate a Google Drive direct link:

Upload your video to Google Drive
Right-click on the video file
Select “Share” from the menu
Set access to “Anyone with the link” (Viewer permissions)
Copy the sharing link you receive
Convert to direct link using this format:

https://drive.google.com/uc?export=view&id=<FILE_ID>

How to extract the FILE_ID: From a Google Drive sharing link like:

https://drive.google.com/file/d/11j-rCp9wgrV44y4G33emLY-VVcLFlSgN/view?usp=sharing

The FILE_ID is: 11j-rCp9wgrV44y4G33emLY-VVcLFlSgNFinal direct link example:

https://drive.google.com/uc?export=view&id=11j-rCp9wgrV44y4G33emLY-VVcLFlSgN

Important notes for videos:

Ensure your video meets Meta’s file size limits (4 GB max)
The direct link format works for both videos and thumbnail images
Video processing may take longer, so allow extra time for bulk uploads

Pro tip: Test your direct links in a browser first to ensure they work before using them in your bulk upload templates.

Can I upload videos directly in the bulk template?

How do I create Meta video ads in bulk?

Get Started

Guides

Nodes

Create Single Video Ad

When to Use It

Inputs

Video Requirements

Bulk Upload Template

Required Columns

Optional Multi-Asset Columns (New Feature)

Multi-Asset Benefits

Output

Credit Cost

FAQs

Get Started

Guides

Nodes

​When to Use It

​Inputs

​Video Requirements

​Bulk Upload Template

​Required Columns

​Optional Multi-Asset Columns (New Feature)

​Multi-Asset Benefits

​Output

​Credit Cost

​FAQs

When to Use It

Inputs

Video Requirements

Bulk Upload Template

Required Columns

Optional Multi-Asset Columns (New Feature)

Multi-Asset Benefits

Output

Credit Cost

FAQs