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The Create Single Video Ad node lets you create engaging video ads for Facebook and Instagram campaigns. Supports both single ad creation and bulk uploads using Google Sheets templates with multi-asset capabilities.

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When to Use It

  • Create individual video ads for specific campaigns
  • Bulk upload multiple video ads at once with multi-asset support
  • Create placement-specific video creatives (Stories, Feed, Right Column)
  • Test multiple ad copy variations simultaneously
  • Automate video ad creation from content libraries
  • Scale video ad creation for A/B testing different creatives
  • Generate dynamic video ads from AI-generated or existing content

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Inputs

FieldTypeRequiredDescriptionApplies To
AccountSelectYesSelect a Meta Ads accountBoth
Creation TypeTabsYesChoose “Single Ad” or “Bulk Ads”Both
PageDynamic-selectYesSelect Facebook page for the adsBoth
Structured DataDynamic-textYesData source containing ad informationBulk Ads
Ad Set IDDynamic-selectYesSelect the ad set for this adSingle Ad
Ad NameDynamic-textYesName of the adSingle Ad
Ad VideoVideoYesUpload or select a video for the adSingle Ad
Thumbnail ImageImageNoCustom thumbnail (auto-generated if empty)Single Ad
Primary TextText-areaYesThe main body text of the adSingle Ad
HeadlineDynamic-textNoThe headline of the adSingle Ad
TitleDynamic-textNoThe title of your video adSingle Ad
Website URLDynamic-textYesURL where people go when they click the adSingle Ad
Call to ActionDynamic-selectYesCall-to-action button for the adSingle Ad
Ad StatusSelectYesInitial status (ACTIVE or PAUSED, default: PAUSED)Single Ad
URL ParametersDynamic-textNoUTM or tracking parametersSingle Ad

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Video Requirements

Meta Ads video specifications: Design Specifications:
  • File type: MP4, MOV or GIF
  • Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
  • Recommended resolution:
    • 1:1 ratio: 1440 x 1440 pixels
    • 4:5 ratio: 1440 x 1800 pixels
  • Video captions: Optional, but recommended
  • Video sound: Optional, but recommended
Technical Requirements:
  • Video duration: 1 second to 241 minutes
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
Additional Notes:
  • Videos should not contain edit lists or special boxes in file containers
  • The thumbnail in the ad footer is sourced directly from the video thumbnail chosen by advertisers during the ad creation workflow

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Bulk Upload Template

For bulk ad creation with multi-asset support, use the Google Sheets template with these columns:

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Required Columns

ColumnDescriptionRequired
adset_idAd set ID where the ad will be createdYes
ad_nameName for the adYes
ad_statusACTIVE or PAUSEDYes
video_url OR default_video_urlMain video for all placements. Use video_url for simple bulk uploads or default_video_url for multi-asset uploadsYes
website_urlLanding page URLYes
call_to_actionCTA button type (LEARN_MORE, SHOP_NOW, etc.)Yes
primary_text OR primary_text_1Main ad copy. Use primary_text for simple uploads or primary_text_1 for multi-assetYes

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Optional Multi-Asset Columns (New Feature)

ColumnDescriptionUsage
default_thumbnail_urlCustom thumbnail for main video (auto-generated if not provided)Optional
story_video_urlDedicated video for Stories and Reels placements on Facebook and InstagramOptional
story_thumbnail_urlCustom thumbnail for Stories video (auto-generated if not provided)Optional
right_column_image_urlStatic image for Facebook Right Column and Search placementsOptional
primary_text_2 to primary_text_5Additional primary text variations (up to 5 total)Optional
headline OR headline_1 to headline_5Single headline or multiple headline variations (up to 5 total)Optional
titleVideo titleOptional
url_parametersUTM tracking parametersOptional

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Multi-Asset Benefits

When you provide multiple assets in the bulk upload:
  • Placement Optimization: Different videos for Stories vs Feed, static images for Right Column
  • Text Variations: Up to 5 primary text and headline variations per ad
  • Automatic Testing: Meta’s system will test different combinations to find the best performers
  • Enhanced Performance: Placement-specific creatives typically perform better than one-size-fits-all assets

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Output

Returns the created ad IDs and count: 
{
  "ad_ids": ["120210543987640123", "120210543987640124"],
  "created_count": 2
}
Single Ad Output:
  • ad_ids: Array containing the new ad ID
  • created_count: Number of ads created (1)
Bulk Ads Output:
  • ad_ids: Array of all successfully created ad IDs
  • created_count: Total number of ads created

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Credit Cost

  • Cost per run: 3 credits per ad created (single ad = 3 credits, 10 bulk ads = 30 credits)

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FAQs

Custom thumbnail when:
  • You want consistent branding across ads
  • The auto-generated frame isn’t compelling
  • You need specific text or graphics overlay
  • You’re A/B testing thumbnail impact
Auto-generated when:
  • The video has strong opening frames
  • You want to save time in bulk uploads
  • The video is well-designed from start to finish
  • You’re testing video content variations
Recommended formats by placement:
  • Facebook/Instagram Feed: 1:1 (square) or 4:5 (mobile optimized)
  • Stories: 4:5 (vertical) - optimal for mobile viewing
  • Desktop placements: 1:1 (square) works well
  • Universal: 1:1 (square) recommended for all placements
Note: This node follows Meta’s current specifications of 1:1 or 4:5 aspect ratios, which work across all placements.
No, this node doesn’t support placement-specific customization. All ads created will use the same video and copy across all placements where your ad set is configured to show.Current limitation: You cannot create:
  • Different videos for Instagram Stories vs Facebook Feed
  • Specific creative for Facebook Reels
  • Placement-optimized versions within the same ad
Workaround: Create separate ad sets with different placement targeting, then use this node to create placement-specific ads for each ad set.
Popular CTA options include:
  • LEARN_MORE
  • SHOP_NOW
  • ORDER_NOW
  • CONTACT_US
  • SUBSCRIBE
  • APPLY_NOW
  • SIGN_UP
  • DOWNLOAD
  • GET_OFFER
  • BUY_NOW
  • CALL_NOW
  • INSTALL_APP
  • WATCH_VIDEO
  • NO_BUTTON
For the complete list, see the Meta Marketing API documentation.
To create ads with multiple videos and text variations:
  1. Access the template: Use the Google Sheets bulk upload template
  2. Fill required columns:
    • adset_id: Your target ad set ID
    • ad_name: Unique name for each ad
    • ad_status: PAUSED or ACTIVE
    • default_video_url: Main video (required)
    • website_url: Landing page URL
    • call_to_action: CTA button type
    • primary_text_1: Main ad copy
  3. Add placement-specific videos (optional):
    • story_video_url: For Stories and Reels (9:16 aspect ratio recommended)
    • right_column_image_url: Static image for Facebook Right Column (1:1 aspect ratio)
  4. Include custom thumbnails (optional):
    • default_thumbnail_url: Custom thumbnail for main video
    • story_thumbnail_url: Custom thumbnail for Stories video
  5. Add text variations (optional):
    • primary_text_2 to primary_text_5: Additional copy variations
    • headline_1 to headline_5: Multiple headline options
    • title: Video title
  6. Connect and run: Select “Bulk Ads” mode and connect your Google Sheet as structured data
Example row:
adset_id: 120xxxxxxxx
ad_name: "Product Demo Video"
ad_status: PAUSED
default_video_url: "https://drive.google.com/..."
story_video_url: "https://drive.google.com/..."
primary_text_1: "See our product in action!"
primary_text_2: "Watch how easy it is to use!"
headline_1: "Product Demo"
headline_2: "See It Work"
website_url: "https://mystore.com/demo"
call_to_action: WATCH_VIDEO
Pro tip: Meta’s system will automatically test different combinations of your assets to find the best performers.
Each placement has specific video requirements:Default Video (required):
  • Aspect ratio: 1:1 or 4:5
  • Recommended: 1:1 (1440 x 1440px) for best compatibility
  • Use: Facebook Feed, Instagram Feed, and most standard placements
Story Video (optional):
  • Aspect ratio: 9:16 (vertical)
  • Recommended: 1080 x 1920px
  • Use: Facebook Stories, Instagram Stories, Instagram Reels
Right Column Image (optional):
  • Type: Static image (not video)
  • Aspect ratio: 1:1 (square)
  • Recommended: 1200 x 1200px
  • Use: Facebook Right Column, Facebook Search results
Universal Requirements:
  • File type: MP4, MOV or GIF
  • Duration: 1 second to 241 minutes
  • Maximum file size: 4 GB
  • Compression: H.264 with AAC audio
💡 Pro Tip: Create shorter videos (15-30 seconds) for Stories and longer, more detailed videos for Feed placements.
Best practices for video ad text variations:Primary Text (up to 5 variations):
  • Include 2-3 variations minimum for testing
  • Focus on different angles: benefit-driven, curiosity-driven, action-oriented
  • Keep each under 125 characters for optimal performance
Headlines (up to 5 variations):
  • Test 2-4 different headlines
  • Match the video content theme
  • Keep under 27 characters for maximum visibility
Video Title:
  • Single title per ad
  • Describes the video content
  • Appears in some placements
Example variations:
Primary Text 1: "Watch how our tool saves 2 hours daily"
Primary Text 2: "See the before and after transformation"
Primary Text 3: "Join 10,000+ users who love this feature"

Headline 1: "Time Saver"
Headline 2: "See Results"
Headline 3: "Join Thousands"

Title: "Product Demo: Daily Workflow"
Meta’s algorithm will test combinations and optimize for the best performing assets.
Using Google Drive videos in your bulk uploads is simple:Steps to prepare Google Drive videos:
  1. Upload your video to Google Drive
  2. Right-click on the video file
  3. Select “Share” from the menu
  4. Set access to “Anyone with the link” (Viewer permissions)
  5. Click “Copy link” and paste it directly into your template
That’s it! You can use the regular Google Drive sharing link directly in your bulk upload template. Markifact automatically converts it to the proper format for Meta Ads.Example of what you can paste directly:
https://drive.google.com/file/d/11j-rCp9wgrV44y4G33emLY-VVcLFlSgN/view?usp=sharing
No conversion needed - just make sure the file is shared publicly with “Anyone with the link” permissions.Important notes for videos:
  • Ensure your video meets Meta’s file size limits (4 GB max)
  • This method works for both videos and thumbnail images
  • Video processing may take longer, so allow extra time for bulk uploads
Pro tip: Test your sharing link in an incognito browser window to ensure it’s publicly accessible before using it in your bulk upload template.
Yes! You have several options for providing videos:Direct Upload:
  • Use the video uploader within the ad creation node
  • Generate publicly accessible URLs automatically
  • Most convenient for new videos
External URLs:
  • Google Drive public links
  • Cloud storage URLs (Dropbox, OneDrive, etc.)
  • Your website’s video URLs
  • CDN-hosted videos
Requirements for external URLs:
  • Must be publicly accessible (no login required)
  • Direct link to the video file
  • HTTPS recommended for security
  • Stable URLs that won’t expire
Pro tip for Google Drive:
  1. Upload your video to Google Drive
  2. Right-click and select “Get link”
  3. Change permissions to “Anyone with the link can view”
  4. Use the sharing URL in your template
Note: Video processing may take longer than image uploads, so allow extra time for bulk video ad creation.
To create multiple video ads at once:
  1. Access the template: Use the Google Sheets bulk upload template
  2. Choose your format:
    • Simple bulk upload: Use video_url, primary_text, headline (same as before)
    • Multi-asset upload: Use default_video_url, primary_text_1, headline_1 + additional variations
  3. Fill required columns: Add adset_id, ad_name, ad_status, video_url (or default_video_url), website_url, call_to_action, and primary_text (or primary_text_1) for each ad
  4. Upload videos: Ensure all videos are accessible via direct URLs and meet Meta’s video requirements
  5. Connect template: In the node, select “Bulk Ads” mode and connect your Google Sheet as structured data
  6. Run the workflow: The node will create all ads simultaneously
Pro tip: Start with 2-3 ads to test your setup before scaling to larger batches. Video processing may take longer than image ads. You can mix simple and multi-asset formats in the same sheet.