Create Campaign - Markifact

Creates a Reddit Ads campaign with an objective, optional campaign budget optimization (budget, bidding, schedule, and pixel at the campaign level), or ad-group-level budgeting when CBO is off. Money amounts are in the account currency, not micros. Campaigns are created PAUSED by default.


App	Reddit Ads
Operation ID	`reddit_ads_create_campaign`
Type	Action
Connection	`reddit_ads` (required)
Credits per run	2
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	Select the Reddit Ads account to create the campaign in.
`campaign_name`	string	Yes	-	Name of the campaign (3-500 characters).
`objective`	string or SelectableOption	Yes	-	The campaign objective. Options: ‘APP_INSTALLS’, ‘CATALOG_SALES’, ‘CLICKS’, ‘CONVERSIONS’, ‘IMPRESSIONS’, ‘LEAD_GENERATION’, ‘VIDEO_VIEWABLE_IMPRESSIONS’.
`status`	string or SelectableOption	No	`PAUSED`	Initial campaign status. Options: ‘ACTIVE’, ‘PAUSED’. Default: ‘PAUSED’.
`special_ad_category`	string or SelectableOption	No	-	Special ad category the campaign falls under; cannot be changed after publishing. Options: ‘NONE’, ‘HOUSING_EMPLOYMENT_CREDIT’.
`funding_instrument_id`	string	No	-	Optional campaign-level funding instrument ID.
`app_id`	string	No	-	Apple App Store or Google Play app ID for APP_INSTALLS campaigns, for example ‘1064216828’ or ‘com.reddit.frontpage’.
`invoice_label`	string	No	-	Free-form label for invoice tracking (max 80 characters). Only applies to campaigns not funded by a credit card.
`spend_cap`	number	No	-	Campaign lifetime spend cap in the account currency (converted to microcurrency automatically). Available for non-CBO campaigns and for CBO campaigns with goal_type DAILY_SPEND.
`is_campaign_budget_optimization`	boolean	No	`False`	Enable campaign budget optimization (CBO): budget, bidding, and schedule are managed at the campaign level. Cannot be changed after publishing. When false, budgets and bids are set on ad groups instead.
`goal_type`	string or SelectableOption	No	-	CBO budget goal type; cannot be changed after publishing. Options: ‘LIFETIME_SPEND’, ‘DAILY_SPEND’. Required when CBO is enabled.
`goal_value`	number	No	-	CBO budget amount in the account currency (converted to microcurrency automatically). Lifetime or daily depending on goal_type.
`bid_strategy`	string or SelectableOption	No	-	CBO bid strategy. Options: ‘BIDLESS’, ‘MAXIMIZE_VOLUME’, ‘TARGET_CPX’. In the Reddit Ads UI, ‘BIDLESS’ is called Lowest Cost and ‘MAXIMIZE_VOLUME’ is called Cost Cap. Required when CBO is enabled.
`bid_type`	string or SelectableOption	No	-	CBO bid type. Options: ‘CPC’, ‘CPM’, ‘CPV6’. Required when CBO is enabled.
`bid_value`	number	No	-	Amount to pay per bidding event in the account currency (converted to microcurrency automatically). Optional when bid_strategy is MAXIMIZE_VOLUME; if set here it cannot also be set on ad groups.
`optimization_goal`	string or SelectableOption	No	-	Conversion or video event to optimize for; required for CBO conversions and video views campaigns and cannot be changed later. Common values: ‘PURCHASE’, ‘SIGN_UP’, ‘LEAD’, ‘PAGE_VISIT’, ‘VIDEO_VIEW_6S’, ‘MOBILE_CONVERSION_INSTALL’.
`conversion_pixel_id`	string	No	-	Reddit Pixel ID used for measurement and optimization, for example ‘t2_123456’. Required for all CBO campaigns; cannot be changed after publishing.
`view_through_conversion_type`	string or SelectableOption	No	-	CBO conversion attribution window; cannot be changed after publishing. Options: ‘SEVEN_DAY_CLICKS’, ‘SEVEN_DAY_CLICKS_ONE_DAY_VIEW’.
`start_time`	string	No	-	When the campaign starts delivering, as ISO 8601 (for example 2026-08-01T00:00:00Z) or YYYY-MM-DD. Required when CBO is enabled.
`end_time`	string	No	-	When the campaign stops delivering (ISO 8601 or YYYY-MM-DD). Required when goal_type is LIFETIME_SPEND.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the created campaign. Fields: campaign_id, campaign_name, configured_status, effective_status, objective