account | DynamicAccount | Yes | - | Select the Reddit Ads account. |
ad_group_id | string or SelectItem | Yes | - | ID of the ad group the ad belongs to. |
profile_id | string or SelectItem | Yes | - | ID of the profile that authors the ad post. Find profile IDs with reddit_ads_list_profiles. |
ad_name | string | Yes | - | The ad name, used on the dashboard and in reports. |
headline | string | Yes | - | The post’s title shown to users. |
video_url | string | Yes | - | Publicly reachable video URL; Reddit downloads the file. Private Markifact file URLs are resolved automatically. |
thumbnail_url | string | Yes | - | Thumbnail image URL; required for video posts. |
destination_url | string | No | - | The URL users are taken to when they click the ad. |
display_url | string | No | - | Optional URL shown instead of the destination URL; must match the destination URL domain. |
call_to_action | string or SelectableOption | No | - | Optional call to action button text, for example ‘Watch Now’, ‘Learn More’, ‘Install’. |
status | string or SelectableOption | No | PAUSED | Initial ad status. Options: ‘ACTIVE’, ‘PAUSED’. Default: ‘PAUSED’. |
allow_comments | boolean | No | - | Whether comments are allowed on the ad post. |