events | array of object or string | Yes | - | Official Reddit Ads v3 conversion event objects as a JSON list, sent as-is. Each event requires event_at (Unix epoch milliseconds), action_source (WEBSITE, APP, OTHER, or PHYSICAL_STORE), and type with tracking_type (PAGE_VISIT, VIEW_CONTENT, SEARCH, ADD_TO_CART, ADD_TO_WISHLIST, PURCHASE, LEAD, SIGN_UP, or CUSTOM with custom_event_name). Optional: click_id (recommended for attribution), event_source_url, metadata (conversion_id for deduplication, currency, value, item_count, products), and user match keys (email, phone_number, external_id, ip_address, user_agent, aaid, idfa, uuid). Example: [{“event_at”: 1753900000000, “action_source”: “WEBSITE”, “type”: {“tracking_type”: “PURCHASE”}, “metadata”: {“conversion_id”: “order-123”, “currency”: “USD”, “value”: 49.99}, “user”: {“email”: “user@example.com”, “ip_address”: “203.0.113.7”}}] |