Create Campaign - Markifact

Creates an Amazon Ads campaign for any sponsored ads product: Sponsored Products, Sponsored Brands, Sponsored Display, or Sponsored Television.


App	Amazon Ads
Operation ID	`amazon_ads_create_campaign`
Type	Action
Connection	`amazon_ads` (required)
Credits per run	2
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	Select the Amazon Ads profile (advertiser + marketplace) to create the campaign in.
`ad_product`	string or SelectableOption	Yes	-	The Amazon ad product for the campaign. Options: SPONSORED_PRODUCTS, SPONSORED_BRANDS, SPONSORED_DISPLAY, or SPONSORED_TELEVISION. Determines which fields are required: Sponsored Products needs a budget, start date, and auto_create_targets choice; Sponsored Brands additionally needs cost_type and a goal KPI inside optimizations.
`campaign_name`	string	Yes	-	Name of the Amazon Ads campaign.
`state`	string or SelectableOption	No	`{'value': 'PAUSED', 'label': 'Paused'}`	Campaign state on creation. Options: ENABLED, PAUSED, DRAFT, or PROPOSED. Default: PAUSED.
`budget_value`	number	No	-	Campaign budget in the profile’s currency (for example 50 for $50; Amazon takes plain currency amounts, not micro-units). Required for Sponsored Products and Sponsored Brands unless the raw budgets field is used.
`budget_recurrence`	string or SelectableOption	No	`{'value': 'DAILY', 'label': 'Daily'}`	How the budget recurs: DAILY, LIFETIME, or MONTHLY. Default: DAILY. Used together with budget_value.
`budgets`	array of object or string	No	-	Advanced alternative to budget_value: the raw Amazon Ads API v1 budgets array, sent as-is. Each entry needs budgetType (MONETARY), budgetValue, and recurrenceTimePeriod (DAILY, LIFETIME, or MONTHLY). Use for advanced cases like marketplace-level budget settings on global campaigns. Example: [{“budgetType”: “MONETARY”, “budgetValue”: {“monetaryBudgetValue”: {“monetaryBudget”: {“value”: 100}}}, “recurrenceTimePeriod”: “DAILY”}]
`start_date_time`	string	No	-	Campaign start as an ISO datetime (2026-09-01T00:00:00Z) or YYYY-MM-DD date. Required for Sponsored Products and Sponsored Brands.
`end_date_time`	string	No	-	Optional campaign end as an ISO datetime or YYYY-MM-DD date. The campaign runs indefinitely when omitted.
`marketplace_scope`	string or SelectableOption	No	-	SINGLE_MARKETPLACE targets one retail marketplace; GLOBAL creates a global campaign across marketplaces. Defaults to SINGLE_MARKETPLACE for Sponsored Products and Sponsored Brands (where Amazon requires it).
`marketplaces`	array of string or SelectableOption	No	-	Retail marketplaces for the campaign (for example US, GB, DE, JP). With SINGLE_MARKETPLACE scope pass exactly one, matching the profile’s marketplace.
`countries`	string or array of string	No	-	Optional two-letter country codes that impact targeted supply (for Sponsored Ads, countries the campaign serves in). List or comma-separated text.
`cost_type`	string or SelectableOption	No	-	How the campaign is charged: CPC, CPM, FIXED_PRICE, or VCPM. Required for Sponsored Brands (CPC is the common choice).
`auto_create_targets`	boolean	No	-	Whether Amazon auto-creates targets for the campaign (auto targeting). Required for Sponsored Products: true for auto-targeting campaigns, false for manual targeting (add keywords or product targets afterwards).
`auto_manage_campaign`	boolean	No	-	Let Amazon fully auto-manage the campaign (autoCreationSettings.autoManageCampaign). Leave unset unless you explicitly want it.
`optimizations`	object or string	No	-	Raw Amazon Ads API v1 optimizations object, sent as-is. Keys: bidSettings (bidStrategy such as MANUAL, SALES_UP_AND_DOWN, SPEND_BUDGET_IN_FULL, plus bidAdjustments with placementBidAdjustments/audienceBidAdjustments/shopperSegmentBidAdjustments), goalSettings (kpi such as CLICKS, PURCHASES, ROAS, with optional kpiValue; required for Sponsored Brands), budgetSettings (offAmazonBudgetControlStrategy), and primaryInventoryTypes. Example: {“bidSettings”: {“bidStrategy”: “SALES_UP_AND_DOWN”}, “goalSettings”: {“kpi”: “CLICKS”}}
`portfolio_id`	string or SelectItem	No	-	Optional portfolio ID to place the campaign in.
`brand_id`	string	No	-	Optional brand ID the campaign is associated with (Sponsored Brands).
`product_category_id`	string	No	-	Optional product category ID associated with the campaign.
`sales_channel`	string or SelectableOption	No	-	Where sales happen: AMAZON or OFF_AMAZON (Sponsored Brands only).
`site_restrictions`	array of string or SelectableOption	No	-	Restrict the campaign to particular Amazon sites: AMAZON_BUSINESS and/or AMAZON_HAUL (Sponsored Products only).
`tags`	array of object or string	No	-	Open-ended labels applied to the campaign, as a raw JSON array of {“key”: …, “value”: …} objects. Example: [{“key”: “team”, “value”: “growth”}]

SelectItem

Field	Type	Required	Default	Description
`value`	string	Yes	-	The value of the selectable item.
`label`	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns created Amazon campaign details including the full campaign object. Fields: campaign_id, campaign_name, ad_product, state, campaign