Create Targets - Markifact

Creates Amazon Ads targets in bulk: keywords, product targets, category targets, themes, and audiences, including negatives. Use amazon_ads_list_ad_groups to find the ad group ID.


App	Amazon Ads
Operation ID	`amazon_ads_create_targets`
Type	Action
Connection	`amazon_ads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	Select the Amazon Ads profile (advertiser + marketplace) to create the targets in.
`ad_product`	string or SelectableOption	Yes	-	The Amazon ad product of the campaign. Options: SPONSORED_PRODUCTS, SPONSORED_BRANDS, SPONSORED_DISPLAY, or SPONSORED_TELEVISION. Target type support varies: Sponsored Products and Brands take KEYWORD, PRODUCT, PRODUCT_CATEGORY, and THEME; Sponsored Display also takes PRODUCT_AUDIENCE; Sponsored TV takes AUDIENCE.
`target_type`	string or SelectableOption	Yes	-	What to target. KEYWORD (search keywords with match types), PRODUCT (specific ASINs/SKUs), PRODUCT_CATEGORY (category with refinements), THEME (Amazon-managed keyword groups), AUDIENCE (audience ID), or PRODUCT_AUDIENCE (viewers/purchasers of a product).
`ad_group_id`	string or SelectItem	No	-	The Amazon Ads ad group to create the targets in. Required except for Sponsored Products campaign-level negative targets (set campaign_id instead).
`campaign_id`	string or SelectItem	No	-	Only for Sponsored Products campaign-level negative targets: the campaign to attach the negatives to (leave ad_group_id empty).
`negative`	boolean	No	`False`	Set true to create negative (excluding) targets, for example negative keywords or negative product targets. Default false.
`state`	string or SelectableOption	No	`{'value': 'ENABLED', 'label': 'Enabled'}`	Target state on creation. Options: ENABLED, PAUSED, DRAFT, PROPOSED. Default: ENABLED.
`bid`	number	No	-	Bid for these targets in the profile’s currency (for example 0.75 for $0.75). Applied to every target created by this run. Not allowed on negative targets. Required for Sponsored Brands targets.
`keywords`	array of string (also accepts a comma-separated string)	No	-	For KEYWORD targets: the keywords to add, as a list or comma/newline separated text. One target is created per keyword.
`match_type`	string or SelectableOption	No	-	For KEYWORD targets: match type applied to all keywords. Options: BROAD, PHRASE, EXACT.
`product_ids`	array of string (also accepts a comma-separated string)	No	-	For PRODUCT targets: the product IDs (ASINs like B07FZ8S74R, or SKUs) to target, as a list or comma-separated text. One target is created per product.
`product_id_type`	string or SelectableOption	No	`{'value': 'ASIN', 'label': 'ASIN'}`	For PRODUCT targets: whether product_ids are ASINs or SKUs. Default: ASIN.
`product_match_type`	string or SelectableOption	No	`{'value': 'PRODUCT_EXACT', 'label': 'Product Exact'}`	For PRODUCT targets: PRODUCT_EXACT (the exact product), PRODUCT_SIMILAR, PRODUCT_COMPLEMENTS, or PRODUCT_REMARKETING. Default: PRODUCT_EXACT.
`product_category_refinement`	object or string	No	-	For PRODUCT_CATEGORY targets: the raw Amazon Ads API v1 productCategoryRefinement object, sent as-is. Keys: productCategoryId, productBrandId, productGenreId, productAgeRangeId, productPriceGreaterThan, productPriceLessThan, productRatingGreaterThan, productRatingLessThan, productPrimeShippingEligible. Example: {“productCategoryId”: “679255011”, “productRatingGreaterThan”: 4}
`theme_match_type`	string or SelectableOption	No	-	For THEME targets: the Amazon-managed theme to target, for example KEYWORDS_RELATED_TO_YOUR_BRAND or PRODUCTS_SIMILAR_TO_ADVERTISED_PRODUCTS.
`audience_id`	string	No	-	For AUDIENCE targets: the Amazon audience ID to target.
`product_audience`	object or string	No	-	For PRODUCT_AUDIENCE targets: the raw Amazon Ads API v1 productAudienceTarget object, sent as-is. Keys: asin ({“defaultValue”: “B0…”}), event, lookback, matchType (PRODUCT_EXACT or PRODUCT_SIMILAR). All four are required by Amazon.
`targets`	array of object or string	No	-	Advanced alternative to the fields above: the raw Amazon Ads API v1 targets array, sent as-is (each entry needs adProduct, negative, state, targetType, targetDetails, and adGroupId or campaignId). Use for mixed batches or target types not covered by the simple fields. Example: [{“adGroupId”: “123”, “adProduct”: “SPONSORED_PRODUCTS”, “negative”: false, “state”: “ENABLED”, “targetType”: “KEYWORD”, “targetDetails”: {“keywordTarget”: {“keyword”: “running shoes”, “matchType”: “EXACT”}}}]

SelectItem

Field	Type	Required	Default	Description
`value`	string	Yes	-	The value of the selectable item.
`label`	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns created_count and the created targets with their IDs. Fields: created_count, targets