Manage Google Ads Links - Markifact

Links a Google Ads account to a Google Analytics 4 property so key events and audiences flow to Google Ads, changes personalized advertising on an existing link, or removes the link. The connected Google user needs admin access on the Ads account.


App	GA4
Operation ID	`ga4_manage_google_ads_links`
Type	Action
Connection	`ga4` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	array (also accepts a comma-separated string)	No	-	The GA4 property to change. Only one property at a time.
`action`	string or SelectableOption	Yes	-	‘create’ links a Google Ads account to the property so key events and audiences flow to Google Ads; ‘update’ changes personalized advertising on an existing link; ‘delete’ removes the link. Options: ‘create’, ‘update’, ‘delete’.
`customer_id`	string	Yes	-	Google Ads customer ID to link, with or without dashes, e.g. ‘123-456-7890’. The connected Google user needs admin access on that Ads account. A manager account can be linked too.
`ads_personalization_enabled`	boolean	No	-	Enable personalized advertising: audiences and key events are published to the linked Google Ads account. Defaults to true on create; the only field that can change on update.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the saved link: id, customer id, personalization flag and whether the linked account is a manager account. Fields: property_id, status, link_id, customer_id, ads_personalization_enabled, can_manage_clients