Update Data Retention - Markifact

Updates a Google Analytics 4 property’s data retention: how long event and user data is kept (2 or 14 months; longer on GA4 360) and whether a user’s retention resets on new activity.


App	GA4
Operation ID	`ga4_update_data_retention`
Type	Action
Connection	`ga4` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	array (also accepts a comma-separated string)	No	-	The GA4 property to change. Only one property at a time.
`event_data_retention`	string or SelectableOption	No	-	How long event-level data is kept for explorations: ‘TWO_MONTHS’ or ‘FOURTEEN_MONTHS’. ‘TWENTY_SIX_MONTHS’, ‘THIRTY_EIGHT_MONTHS’ and ‘FIFTY_MONTHS’ are only available on GA4 360 properties.
`user_data_retention`	string or SelectableOption	No	-	How long user-level data is kept. Same options as event_data_retention.
`reset_user_data_on_new_activity`	boolean	No	-	When true, a user’s retention period restarts on each new event from that user.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the saved retention settings. Fields: property_id, event_data_retention, user_data_retention, reset_user_data_on_new_activity