Update Property Settings - Markifact

Updates Google Analytics 4 property-level settings: display name, time zone, currency, industry, Google signals, attribution model and lookback windows, and reporting identity. Only the fields supplied are changed; data retention has its own operation.


App	GA4
Operation ID	`ga4_update_property_settings`
Type	Action
Connection	`ga4` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	array (also accepts a comma-separated string)	No	-	The GA4 property to change. Only one property at a time.
`display_name`	string	No	-	New property name shown in GA4 (max 100 chars).
`time_zone`	string	No	-	Reporting time zone, IANA name such as ‘America/New_York’ or ‘Europe/Berlin’. Changing it affects data from that point on.
`currency_code`	string	No	-	Reporting currency, ISO 4217 code such as ‘USD’ or ‘EUR’.
`industry_category`	string or SelectableOption	No	-	Industry used for benchmarking, e.g. ‘SHOPPING’, ‘TECHNOLOGY’, ‘FINANCE’.
`google_signals_state`	string or SelectableOption	No	-	‘GOOGLE_SIGNALS_ENABLED’ turns on cross-device reporting and remarketing from signed-in Google users; ‘GOOGLE_SIGNALS_DISABLED’ turns it off.
`reporting_attribution_model`	string or SelectableOption	No	-	Attribution model for reports: ‘PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN’, ‘PAID_AND_ORGANIC_CHANNELS_LAST_CLICK’ or ‘GOOGLE_PAID_CHANNELS_LAST_CLICK’.
`acquisition_conversion_event_lookback_window`	string or SelectableOption	No	-	Lookback window for acquisition key events (first_open, first_visit): ‘ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS’ or ‘ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS’.
`other_conversion_event_lookback_window`	string or SelectableOption	No	-	Lookback window for all other key events: ‘OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS’, ’…_60_DAYS’ or ’…_90_DAYS’.
`ads_web_conversion_data_export_scope`	string or SelectableOption	No	-	Which channels’ credit is exported to linked Google Ads accounts: ‘PAID_AND_ORGANIC_CHANNELS’ or ‘GOOGLE_PAID_CHANNELS’.
`reporting_identity`	string or SelectableOption	No	-	How users are identified in reports: ‘BLENDED’ (user id, Google signals, device, modeling), ‘OBSERVED’ (user id, Google signals, device) or ‘DEVICE_BASED’.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the saved values for each settings group that was changed: property, google_signals, attribution, reporting_identity. Fields: dynamic (depend on the inputs)