Create Conversion - Markifact

Create an Insight Tag conversion rule on a LinkedIn ad account, either matching page URLs or firing from an event. Requires a live Insight Tag on the site. Use linkedin_ads_assign_conversions_to_adset afterwards so campaigns report against it.


App	LinkedIn Ads
Operation ID	`linkedin_ads_create_conversion`
Type	Action
Connection	`linkedin_ads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	LinkedIn Ads account to create the conversion rule in.
`name`	string	Yes	-	Name for the conversion rule, shown in Campaign Manager and in reports.
`conversion_type`	enum (`ADD_TO_CART`, `DOWNLOAD`, `INSTALL`, `KEY_PAGE_VIEW`, `LEAD`, `PURCHASE`, `SIGN_UP`, `OTHER`, …)	Yes	-	What the member did. Pick the closest match, or OTHER.
`url_rules`	string or array of any	No	-	URL match rules that fire this conversion, as JSON. Each rule is {“match_type”: “EXACT” \| “STARTS_WITH” \| “CONTAINS”, “match_value”: ”…”}. A flat list ANDs its rules; a list of lists ORs the groups. Leave empty to create an event-specific conversion that fires from the Conversions API or an event pixel instead of a page view. Drop the protocol from match_value: use example.com/thanks, not `https://example.com/thanks.` Regular expressions are not supported, but CONTAINS accepts ‘a OR b’ in a single value. Requires a live Insight Tag on the site, which linkedin_ads_get_insight_tag confirms.
`attribution_type`	enum (`LAST_TOUCH_BY_CAMPAIGN`, `LAST_TOUCH_BY_CONVERSION`)	No	-	LAST_TOUCH_BY_CAMPAIGN counts the conversion once for every campaign it can be attributed to. LAST_TOUCH_BY_CONVERSION counts it once overall. LinkedIn defaults to LAST_TOUCH_BY_CAMPAIGN.
`post_click_attribution_window_size`	integer	No	-	Post-click attribution window: 1, 7, 30, 90, 180 or 365 days. The 180/365-day windows apply only to SUBMIT_APPLICATION, PURCHASE, ADD_TO_CART, QUALIFIED_LEAD, LEAD, MARKETING_QUALIFIED_LEAD and SALES_QUALIFIED_LEAD; LinkedIn validates eligibility. LinkedIn defaults to 30.
`view_through_attribution_window_size`	integer	No	-	View-through attribution window: 1, 7, 30, 90, 180 or 365 days. The 180/365-day windows apply only to SUBMIT_APPLICATION, PURCHASE, ADD_TO_CART, QUALIFIED_LEAD, LEAD, MARKETING_QUALIFIED_LEAD and SALES_QUALIFIED_LEAD; LinkedIn validates eligibility. LinkedIn defaults to 7.
`value_amount`	number	No	-	Monetary value of one conversion. Leave empty unless the conversion has a fixed worth. The currency follows the ad account.
`value_type`	enum (`DYNAMIC`, `FIXED`, `NO_VALUE`)	No	-	DYNAMIC uses the value sent with each event and is LinkedIn’s default. FIXED uses value_amount for every conversion. NO_VALUE records no value.
`enabled`	boolean	No	`True`	Whether the rule starts matching immediately. Defaults to true.

Output

Type: Dict Returns the created conversion rule. Fields: id, urn, name, type, enabled, attribution_type, url_match_rules, value