Create Spotlight Ad - Markifact

Create a LinkedIn Dynamic Spotlight ad creative under a Spotlight ad set. Supports single and bulk creation and optional background images.


App	LinkedIn Ads
Operation ID	`linkedin_ads_create_spotlight_ad`
Type	Action
Connection	`linkedin_ads` (required)
Credits per run	2
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	LinkedIn Ads account to create the ad in.
`update_type`	string or SelectableOption	Yes	-	Create a single Spotlight ad (‘single’) or many at once (‘bulk’).
`adset_id`	string or SelectItem	No	-	Spotlight ad set (LinkedIn sponsored campaign) the ad belongs to.
`ad_name`	string	No	-	Optional creative name. Up to 255 characters.
`headline`	string	No	-	Spotlight ad headline. Required. Up to 50 characters.
`organization_name`	string	No	-	Company or organization name shown in the ad. Required. Up to 25 characters.
`logo_url`	string	No	-	Company logo/image for the Spotlight ad. Accepts a direct image URL or Google Drive share link. Markifact uploads it to LinkedIn automatically.
`show_member_profile_photo`	boolean	No	`True`	Whether LinkedIn should personalize the ad with the member’s profile photo.
`description`	string	No	-	Optional Spotlight ad description. Up to 70 characters.
`call_to_action`	string	No	-	Call-to-action button text. Required. Up to 18 characters.
`destination_url`	string	No	-	Landing page URL. Required. Up to 500 characters.
`background_image_url`	string	No	-	Optional custom background image. When set, LinkedIn does not use the member profile photo or ad description.
`status`	string or SelectableOption	No	`{'value': 'DRAFT', 'label': 'Draft'}`	Initial creative status: DRAFT (safely inactive) or ACTIVE (submitted for review).
`structured_data`	array (also accepts a comma-separated string)	No	-	Use only when update_type is ‘bulk’. Each row supports: adset_id, ad_name, headline, organization_name, logo_url, show_member_profile_photo, description, call_to_action, destination_url, background_image_url, status.
`return_detailed_results`	boolean	No	`False`	Bulk mode only. If true, returns per-row results and does not raise on partial failures so the workflow can continue. Default false.

SelectItem

Field	Type	Required	Default	Description
`value`	string	Yes	-	The value of the selectable item.
`label`	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns created LinkedIn Spotlight ad creative IDs. Fields: creative_ids, image_urns, background_image_urns, created_count, success_count, failed_count, total_count, results