Get Bid Recommendations - Markifact

Get LinkedIn’s suggested bid, allowed bid range and daily budget range for a targeting spec and ad format. Use it to set a bid that will actually deliver, since bidding under the minimum starves a campaign.


App	LinkedIn Ads
Operation ID	`linkedin_ads_get_bid_recommendations`
Type	Action
Connection	`linkedin_ads` (required)
Credits per run	Free
Agent / MCP tool	Yes

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	LinkedIn Ads account the bid guidance should be priced for.
`targeting_criteria`	object or string	Yes	-	LinkedIn targetingCriteria object describing the audience, as a dict or JSON string, for example {‘include’: {‘and’: [{‘or’: {‘urn:li:adTargetingFacet:locations’: [‘urn:li:geo:103644278’]}}]}}. Use linkedin_ads_search_targeting to look up real URNs and do not invent them. LinkedIn requires locations, and in practice also interfaceLocales, before it will answer.
`campaign_type`	enum (`TEXT_AD`, `SPONSORED_UPDATES`, `SPONSORED_INMAILS`)	Yes	-	Ad format being priced. SPONSORED_UPDATES covers feed ads including single image, video and carousel.
`bid_type`	enum (`CPM`, `CPC`, `CPV`)	Yes	-	CPM per thousand impressions, CPC per click, CPV per video view.
`match_type`	enum (`EXACT`, `AUDIENCE_EXPANDED`)	No	`EXACT`	EXACT prices the audience as given. AUDIENCE_EXPANDED prices it with LinkedIn’s audience expansion on, which widens reach and usually lowers bids.
`currency`	string	No	-	Three letter currency code for the returned amounts. Defaults to the ad account’s own currency.
`objective_type`	enum (`BRAND_AWARENESS`, `ENGAGEMENT`, `LEAD_GENERATION`, `VIDEO_VIEW`, `WEBSITE_CONVERSION`, `WEBSITE_TRAFFIC`, `WEBSITE_VISIT`)	No	-	Campaign objective, which sharpens the estimate when supplied.
`daily_budget`	number	No	-	Planned daily budget, which sharpens the estimate when supplied.
`country_code`	string	No	-	Two letter lower case country code, used to price a single market.

Output

Type: List[Dict] Returns one row of bid and daily budget guidance. Fields: currency, bid_type, suggested_bid, suggested_bid_min, suggested_bid_max, bid_min, bid_max, daily_budget_min, daily_budget_default, daily_budget_max