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The Add Keywords to Negative List node lets you add keywords to an existing negative keyword list in Google Ads. This is useful for expanding negative keyword lists based on new search query data or additional research.

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When to Use It

  • Add new negative keywords discovered from search terms reports
  • Expand existing negative keyword lists with seasonal or trending irrelevant terms
  • Update brand protection lists with new competitor terms or misspellings
  • Bulk add negative keywords from keyword research or analysis tools

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Inputs

FieldTypeRequiredDescription
AccountSingle-selectYesSelect one Google Ads account
Negative Keyword List (Name or ID)Dynamic-textYesEnter the list ID or exact name
KeywordsDynamic-text-areaYesEnter keywords to add to the negative list

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Negative Keyword List (Name or ID)

You can identify the list in two ways: Option 1: List ID
  • Find the ID in the Google Ads interface URL when viewing the list
  • Example: 11716733521
Option 2: Exact List Name
  • Enter the exact name as it appears in Google Ads
  • Example: Brand Protection Keywords
  • Names are case-sensitive and must match exactly

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Keywords

Enter keywords to add to the existing negative list. Same formatting options as creating a new list: Format options:
  • One keyword per line: Each line becomes a separate negative keyword
  • Comma-separated: Keywords separated by commas
  • Match type formatting: Use symbols to specify match types
    • [keyword] for exact match
    • "keyword" for phrase match
    • keyword for broad match (default)
Example input: 
[new competitor brand]
"free download"
how to
tutorial
cheap alternative

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Output

Returns details about the keyword addition operation:
OutputDescription
All OutputComplete response data
List IDID of the updated negative keyword list
List Resource NameGoogle Ads resource name for the list
Keywords Added CountNumber of new keywords successfully added

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Credit Cost

  • Cost per run: 1 credit

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FAQs

In Google Ads interface:
  1. Go to Keywords > Negative keyword lists
  2. Click on your list name
  3. Look at the URL - the ID appears after sharedSetId=
  4. Example URL: ...sharedSetId=11716733521 → ID is 11716733521
Alternative: Just use the exact list name instead of the ID.
The node will return an error if the specified list cannot be found. Double-check:
  • List name spelling and capitalization (case-sensitive)
  • List ID accuracy
  • List exists in the selected account
No, Google Ads automatically prevents duplicate keywords within the same list and match type. If you try to add an existing keyword, it will be skipped, and the “Keywords Added Count” will reflect only new keywords.
  1. Export irrelevant search terms from Google Ads
  2. Use AI Analyze Data to clean and format the terms
  3. Connect the output to this node
  4. The AI can help identify which terms should be broad, phrase, or exact match
You can include match type symbols in the keyword text:
  • [exact match] - Will be added as exact match
  • "phrase match" - Will be added as phrase match
  • broad match - Will be added as broad match
Or enter plain text and let the system default to broad match negative keywords.
Negative keyword lists (this node):
  • Centralized management
  • Reusable across multiple campaigns
  • Better organization and scalability
  • Easier to maintain and update
Direct campaign negative keywords:
  • Campaign-specific only
  • More manual management required
  • Can’t be shared between campaigns
Review and update regularly:
  • Weekly: Check search terms reports for new irrelevant queries
  • Monthly: Analyze performance and add seasonal negative keywords
  • Campaign launches: Add category-specific negative keywords
  • After major changes: Update when expanding to new products/services
The negative keyword list is a shared resource. To see which campaigns use it, check the Google Ads interface under Keywords > Negative keyword lists, or use campaign-level reports to identify attached lists.
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