Google Ads
Add Keywords to Negative List
Add keywords to an existing negative keyword list in Google Ads
The Add Keywords to Negative List node lets you add keywords to an existing negative keyword list in Google Ads. This is useful for expanding negative keyword lists based on new search query data or additional research.
When to Use It
- Add new negative keywords discovered from search terms reports
- Expand existing negative keyword lists with seasonal or trending irrelevant terms
- Update brand protection lists with new competitor terms or misspellings
- Bulk add negative keywords from keyword research or analysis tools
Inputs
| Field | Type | Required | Description |
|---|---|---|---|
| Account | Single-select | Yes | Select one Google Ads account |
| Negative Keyword List (Name or ID) | Dynamic-text | Yes | Enter the list ID or exact name |
| Keywords | Dynamic-text-area | Yes | Enter keywords to add to the negative list |
Negative Keyword List (Name or ID)
You can identify the list in two ways: Option 1: List ID- Find the ID in the Google Ads interface URL when viewing the list
- Example:
11716733521
- Enter the exact name as it appears in Google Ads
- Example:
Brand Protection Keywords - Names are case-sensitive and must match exactly
Keywords
Enter keywords to add to the existing negative list. Same formatting options as creating a new list: Format options:- One keyword per line: Each line becomes a separate negative keyword
- Comma-separated: Keywords separated by commas
- Match type formatting: Use symbols to specify match types
[keyword]for exact match"keyword"for phrase matchkeywordfor broad match (default)
Output
Returns details about the keyword addition operation:| Output | Description |
|---|---|
| All Output | Complete response data |
| List ID | ID of the updated negative keyword list |
| List Resource Name | Google Ads resource name for the list |
| Keywords Added Count | Number of new keywords successfully added |
Credit Cost
- Cost per run: 1 credit
FAQs
How do I find my negative keyword list ID?
How do I find my negative keyword list ID?
In Google Ads interface:
- Go to Keywords > Negative keyword lists
- Click on your list name
- Look at the URL - the ID appears after
sharedSetId= - Example URL:
...sharedSetId=11716733521→ ID is11716733521
What happens if the list name or ID doesn't exist?
What happens if the list name or ID doesn't exist?
The node will return an error if the specified list cannot be found. Double-check:
- List name spelling and capitalization (case-sensitive)
- List ID accuracy
- List exists in the selected account
Can I add the same keyword multiple times?
Can I add the same keyword multiple times?
No, Google Ads automatically prevents duplicate keywords within the same list and match type. If you try to add an existing keyword, it will be skipped, and the “Keywords Added Count” will reflect only new keywords.
How do I add keywords in bulk from search terms reports?
How do I add keywords in bulk from search terms reports?
- Export irrelevant search terms from Google Ads
- Use AI Analyze Data to clean and format the terms
- Connect the output to this node
- The AI can help identify which terms should be broad, phrase, or exact match
Should I add keywords with or without match type symbols?
Should I add keywords with or without match type symbols?
You can include match type symbols in the keyword text:
[exact match]- Will be added as exact match"phrase match"- Will be added as phrase matchbroad match- Will be added as broad match
What's the difference between this node and adding negative keywords directly to campaigns?
What's the difference between this node and adding negative keywords directly to campaigns?
Negative keyword lists (this node):
- Centralized management
- Reusable across multiple campaigns
- Better organization and scalability
- Easier to maintain and update
- Campaign-specific only
- More manual management required
- Can’t be shared between campaigns
How often should I update negative keyword lists?
How often should I update negative keyword lists?
Review and update regularly:
- Weekly: Check search terms reports for new irrelevant queries
- Monthly: Analyze performance and add seasonal negative keywords
- Campaign launches: Add category-specific negative keywords
- After major changes: Update when expanding to new products/services
Can I see which campaigns are using this list?
Can I see which campaigns are using this list?
The negative keyword list is a shared resource. To see which campaigns use it, check the Google Ads interface under Keywords > Negative keyword lists, or use campaign-level reports to identify attached lists.