Apply Negative Keyword List to Campaigns

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The Apply Negative Keyword List to Campaigns node lets you attach an existing negative keyword list to one or more campaigns. This is the final step in implementing centralized negative keyword management across your Google Ads campaigns.

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When to Use It

• Apply brand protection negative keyword lists to new campaigns
• Attach category-specific negative keyword lists to relevant campaigns
• Implement negative keyword strategies across multiple campaigns simultaneously
• Ensure consistent negative keyword coverage across campaign launches

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Inputs

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Negative Keyword List ID

Enter the unique identifier of the negative keyword list you want to apply. How to find the List ID:

1. Go to Keywords > Negative keyword lists in Google Ads
2. Click on your list name
3. Look at the URL - the ID appears after sharedSetId=
4. Example URL: ...sharedSetId=11716733521 → ID is 11716733521

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Campaign IDs

Enter the campaign IDs where you want to apply the negative keyword list. Format options:

• Comma-separated: 123456789, 987654321, 456789123
• One per line:
  123456789
  987654321
  456789123
  

How to find Campaign IDs:

1. In Google Ads, go to Campaigns
2. Click on any campaign name
3. The campaign ID appears in the URL after campaignId=
4. Example URL: ...campaignId=123456789 → ID is 123456789

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Output

Returns details about the application operation:

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Credit Cost

• Cost per run: 1 credit

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FAQs

Can I apply the same list to multiple campaigns?

Yes! That’s the main advantage of negative keyword lists. You can apply one list to multiple campaigns, and any updates to the list will automatically affect all campaigns using it.

What happens if a campaign already has this list applied?

Google Ads will skip campaigns that already have the list applied. The operation will succeed for other campaigns, and you’ll see the actual count of newly updated campaigns in the output.

How do I find campaign IDs quickly?

Method 1: From campaign URLs

• Click any campaign name in Google Ads
• Copy the campaign ID from the URL

Method 2: Export from Google Ads

• Go to Campaigns tab
• Use the download button to export campaign data
• The export will include campaign IDs

Method 3: Use Get Report node

• Run a campaign report to get all campaign IDs
• Connect the output to this node

Can I apply different lists to different campaigns in one operation?

No, this node applies one list to multiple campaigns. To apply different lists to different campaigns, you need to run the node multiple times with different list IDs and campaign ID sets.

Will this override existing negative keywords in campaigns?

No, applying a negative keyword list adds to existing negative keywords. It doesn’t replace individual negative keywords already set at the campaign level. Both the list and individual negative keywords will be active.

How do I remove a negative keyword list from campaigns?

This node only applies lists to campaigns. To remove a negative keyword list from campaigns, you’ll need to do this manually in the Google Ads interface under Keywords > Negative keyword lists.

What's the best practice for organizing negative keyword lists?

Recommended structure:

• Universal List: Common negative keywords for all campaigns (e.g., “free”, “jobs”, “careers”)
• Brand Protection: Competitor names and misspellings
• Product Category Lists: Category-specific negative keywords
• Seasonal Lists: Time-sensitive negative keywords

Apply multiple lists to campaigns as needed for comprehensive coverage.

Can I track which campaigns have which lists applied?

Currently, you need to check this in the Google Ads interface. Go to Keywords > Negative keyword lists, select a list, and you’ll see which campaigns it’s applied to in the “Campaigns” tab.

What happens if I provide invalid campaign IDs?

The node will report errors for invalid campaign IDs but continue processing valid ones. Check the output and error messages to identify which campaigns were successfully updated and which failed.

Is there a limit to how many campaigns I can update at once?

While Google Ads has API limits, you can typically apply a list to many campaigns in one operation. If you have a very large number of campaigns (100+), consider breaking them into smaller batches.