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The Add Negative Keywords to Campaigns node lets you add negative keywords directly to campaigns without using shared negative keyword lists. This is useful for campaign-specific negative keywords that shouldn’t be shared across multiple campaigns.

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When to Use It

  • Add campaign-specific negative keywords that don’t belong in shared lists
  • Quickly exclude specific terms for individual campaigns
  • Add temporary negative keywords for testing purposes
  • Apply negative keywords when you need campaign-level control

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Inputs

FieldTypeRequiredDescription
AccountSingle-selectYesSelect one Google Ads account
Update TypeTabsYesChoose single keyword or bulk additions

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Single Update Mode

FieldTypeRequiredDescription
CampaignDynamic-selectYesSelect the campaign to add negative keyword to
Negative KeywordDynamic-textYesEnter the negative keyword text
Match TypeSelectYesChoose the negative keyword match type

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Bulk Update Mode

Choose how to provide negative keyword data:

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Option 1: Use Structured Data

FieldTypeRequiredDescription
Structured DataDynamic-textYesData source with campaign_id, keyword, and match_type columns
Requirements:
  • Data must contain exactly these column names: campaign_id, keyword, and match_type
  • Match type values must be: EXACT, BROAD, or PHRASE (case-sensitive)
Example structured data format:
campaign_idkeywordmatch_type
123456789competitor brandBROAD
987654321free softwarePHRASE
456789123tutorialEXACT

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Option 2: Map Fields Individually

FieldTypeRequiredDescription
Campaign IDsDynamic-textYesSource of campaign IDs
Negative KeywordsDynamic-textYesSource of negative keyword texts
Match TypesDynamic-textYesSource of match type values
Requirements:
  • All fields are matched by position (first campaign ID with first keyword and first match type, etc.)
  • Match type values must be: EXACT, BROAD, or PHRASE (case-sensitive)

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Match Type Options

Match TypeDescriptionExample
BROADExcludes searches that include all negative keyword terms in any order”running shoes” blocks “shoes for running”, “best running shoes”
PHRASEExcludes searches that include the exact phrase in the same order”running shoes” blocks “red running shoes” but not “shoes for running”
EXACTOnly excludes searches that match the exact negative keyword”running shoes” blocks only “running shoes”

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Output

Returns details about the negative keyword addition operation:
OutputDescription
All OutputComplete response data
Campaigns UpdatedList of campaigns that were updated
Total Keywords AddedTotal number of negative keywords successfully added

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Credit Cost

  • Cost per run: 1 credit (regardless of number of keywords added)

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FAQs

Use campaign-level negative keywords when:
  • The negative keyword is specific to one campaign only
  • You need different negative keyword strategies per campaign
  • Testing negative keywords before adding them to shared lists
  • Working with campaign-specific products or services
Use negative keyword lists when:
  • Keywords should apply to multiple campaigns
  • You want centralized negative keyword management
  • Building brand protection or category-specific strategies
  • Managing large-scale negative keyword implementations
Yes! In bulk mode, you can add multiple negative keywords to the same campaign by repeating the campaign ID with different keywords and match types.
Negative keyword match types are more restrictive:
  • Regular broad match: Shows for variations and related terms
  • Negative broad match: Only blocks if search contains ALL terms in the negative keyword
For negative keywords, exact match is often the most restrictive, while broad match provides wider blocking coverage.
Google Ads will automatically prevent duplicate negative keywords within the same campaign and match type. The node will report the actual number of unique keywords added.
Just enter the keyword text without match type symbols. The match type is controlled by the “Match Type” field:
  • Don’t enter: [exact keyword] or "phrase keyword"
  • Do enter: exact keyword and select EXACT or PHRASE in the match type field
  1. Export search terms data from Google Ads with campaign IDs
  2. Use AI Analyze Data to identify irrelevant terms and assign appropriate match types
  3. Format the data with campaign_id, keyword, and match_type columns
  4. Connect to this node using structured data mode
Recommended approach:
  1. Start with exact match for specific irrelevant terms you’ve identified
  2. Use phrase match for irrelevant phrases that shouldn’t trigger ads
  3. Use broad match carefully for terms that should never be associated with your ads
Monitor performance and adjust match types based on the queries you want to block.
No, this node only adds negative keywords. To remove negative keywords, you’ll need to use the Google Ads interface or other campaign management tools.
Google Ads allows up to 10,000 negative keywords per campaign (including those from shared negative keyword lists). This node will report errors if you exceed this limit.
Different campaign types may need different negative keyword strategies:
  • Search campaigns: Focus on search query analysis
  • Shopping campaigns: Use product-specific negative keywords
  • Display campaigns: Consider placement and audience-based negative keywords
  • Video campaigns: Think about content context and viewer intent
Adjust your negative keyword selection based on the campaign type and targeting method.