The Add Negative Keywords to Campaigns node lets you add negative keywords directly to campaigns without using shared negative keyword lists. This is useful for campaign-specific negative keywords that shouldn’t be shared across multiple campaigns.

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When to Use It

  • Add campaign-specific negative keywords that don’t belong in shared lists
  • Quickly exclude specific terms for individual campaigns
  • Add temporary negative keywords for testing purposes
  • Apply negative keywords when you need campaign-level control

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Inputs

FieldTypeRequiredDescription
AccountSingle-selectYesSelect one Google Ads account
Update TypeTabsYesChoose single keyword or bulk additions

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Single Update Mode

FieldTypeRequiredDescription
CampaignDynamic-selectYesSelect the campaign to add negative keyword to
Negative KeywordDynamic-textYesEnter the negative keyword text
Match TypeSelectYesChoose the negative keyword match type

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Bulk Update Mode

Choose how to provide negative keyword data:

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Option 1: Use Structured Data

FieldTypeRequiredDescription
Structured DataDynamic-textYesData source with campaign_id, keyword, and match_type columns
Requirements:
  • Data must contain exactly these column names: campaign_id, keyword, and match_type
  • Match type values must be: EXACT, BROAD, or PHRASE (case-sensitive)
Example structured data format:
campaign_idkeywordmatch_type
123456789competitor brandBROAD
987654321free softwarePHRASE
456789123tutorialEXACT

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Option 2: Map Fields Individually

FieldTypeRequiredDescription
Campaign IDsDynamic-textYesSource of campaign IDs
Negative KeywordsDynamic-textYesSource of negative keyword texts
Match TypesDynamic-textYesSource of match type values
Requirements:
  • All fields are matched by position (first campaign ID with first keyword and first match type, etc.)
  • Match type values must be: EXACT, BROAD, or PHRASE (case-sensitive)

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Match Type Options

Match TypeDescriptionExample
BROADExcludes searches that include all negative keyword terms in any order”running shoes” blocks “shoes for running”, “best running shoes”
PHRASEExcludes searches that include the exact phrase in the same order”running shoes” blocks “red running shoes” but not “shoes for running”
EXACTOnly excludes searches that match the exact negative keyword”running shoes” blocks only “running shoes”

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Output

Returns details about the negative keyword addition operation:
OutputDescription
All OutputComplete response data
Campaigns UpdatedList of campaigns that were updated
Total Keywords AddedTotal number of negative keywords successfully added

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Credit Cost

  • Cost per run: 1 credit (regardless of number of keywords added)

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FAQs