A connection is the secure link between Markifact and an external platform like Google Ads, Meta Ads, Slack, or BigQuery. Once connected, you can pull data, send reports, and automate actions across these platforms.

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How to Create New Connections

You cannot create new connections from the Connections page. New connections are created when configuring nodes in your workflows.

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To connect a new app:

  1. Go to the workflow editor
  2. Click on an app node in your workflow (like Google Ads or Slack)
  3. Follow the connection process - A sidebar will open and guide you through authentication

The connection process typically involves:

  • Logging into your account (e.g., Google, Meta, Slack)
  • Granting Markifact permission to access your data
  • Selecting which accounts or properties to connect

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Managing Multiple Connections

You can connect multiple accounts for the same platform. For example, you might have separate Google Ads connections for different clients or business units.

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Adding Additional Connections

When configuring a node:

  1. Click the ”+” button next to your current connection dropdown
  2. Follow the authentication flow for the new account
  3. Your new connection will appear in the dropdown menu

This lets you work with multiple accounts within the same workflow or across different workflows.

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The Connections Page

The Connections page is your central hub for managing existing connections. Here you can:

  • View all connected platforms and accounts
  • See connection details like when they were created
  • Delete connections you no longer need
  • Organize connections by platform

You cannot create new connections from this page - it’s purely for management and discovery of existing connections.

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Deleting Connections

When you delete a connection:

⚠️ Warning: Any active workflows using this connection will be deactivated until you reconfigure them with a new connection.

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Before deleting:

  • Check which workflows use this connection
  • Make sure you have alternative connections set up if needed
  • Consider if any scheduled workflows will be affected

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To delete a connection:

  1. Go to the Connections page
  2. Find the connection you want to remove
  3. Click Delete
  4. Confirm the deletion in the dialog

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Common Connection Issues