Markifact is built around a few simple but powerful concepts. Understanding these will help you build effective workflows and get the most out of the platform.

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Workflow

A workflow is an automated sequence of steps that runs when triggered. Each workflow is made up of nodes—some pull data, others transform it, and some send it out.

You can build workflows for things like:

  • Sending weekly ad performance reports
  • Launching creatives across ad platforms
  • Summarizing campaign results with AI

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Template

A template is a pre-built workflow you can use out of the box. Templates are built for common use cases like:

  • “Weekly Meta Ads Report”
  • “Generate Ad Copy with AI”
  • “Campaign Insights to Slack”

You can customize templates just like any other workflow.

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Node

A node is a single step in a workflow. Nodes can:

  • Pull data from platforms (like Meta Ads or Google Ads)
  • Run actions (like send to Slack or generate a slide)
  • Use AI to summarize or analyze

Each node has a clear input and output, making it easy to connect them together.

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Trigger

A trigger is what starts a workflow. It could be:

  • A schedule (e.g. every Monday at 9am)
  • A manual run
  • A Slact message (e.g. “Chat with AI”)

Without a trigger, a workflow won’t run.

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Action

An action node performs something—like sending an email, posting to Slack, or updating a Google Sheet. Actions usually come at the end of a workflow.

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Credit

Credits are the currency used to run workflows. Each node or AI operation may consume credits based on complexity or usage. You can track your credit usage in your account settings.

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Agent

An Agent is a special AI node that acts autonomously. It chains tools together to complete a specific goal, such as:

  • Writing ad copy based on performance data
  • Generating a report and sending it
  • Analyzing why ROAS dropped week-over-week

Agents use your configured tools to take actions without needing a full workflow.

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AI Tool

An AI tool is a node that can be used by an Agent. Examples include:

  • GA4 Get Report — Pulls data from Google Analytics
  • Googl Sheets - Write Data — Writes data to a Google Sheet

AI tools are the building blocks that agents use to perform tasks.

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Connections

A connection is the link between Markifact and an external platform—like Google Ads, Meta Ads, or TikTok.

Once connected, you can:

  • Pull in campaign performance
  • Launch creatives
  • Track conversions

Each account you connect is available for all relevant nodes in your workflows.

Now that you understand the core concepts, you’re ready to start building.
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