Create Carousel Ad

The Create Carousel Ad node lets you create professional carousel ads for Facebook and Instagram campaigns. Carousel ads showcase multiple images or videos in a single ad, allowing users to swipe through different cards. This node only supports bulk creation using Google Sheets templates.

When to Use It

Showcase multiple products in a single ad
Tell a story across multiple cards
Highlight different features of a single product
Create interactive shopping experiences
Display before/after sequences
Show step-by-step tutorials or processes
Increase engagement with swipeable content
Test different creative combinations within one ad

Inputs

Field	Type	Required	Description
Account	Select	Yes	Select a Meta Ads account
Page	Dynamic-select	Yes	Select Facebook page for the ads
Structured Data	Dynamic-text	Yes	Google Sheets data containing carousel ad information

Bulk Upload Template

For carousel ad creation, use the Google Sheets template with these columns:

Required Columns

Column	Description	Required
adset_id	Ad set ID where the carousel ad will be created	Yes
ad_name	Name for the carousel ad	Yes
ad_status	ACTIVE or PAUSED (recommended: PAUSED for review)	Yes
primary_text	Main ad copy that appears above the carousel	Yes
website_url	Default landing page URL for all cards	Yes
card_1_media_url	Image or video URL for the first card	Yes
card_1_headline	Headline text for the first card	Yes
card_2_media_url	Image or video URL for the second card	Yes
card_2_headline	Headline text for the second card	Yes

Optional Columns

Column	Description	Usage
card_N_description	Description text for card N (where N = 1-10)	Optional
card_N_website_url	Specific landing URL for card N (overrides default website_url)	Optional
card_N_call_to_action	Call-to-action button for card N (e.g., SHOP_NOW, LEARN_MORE)	Optional
card_N_story_media_url	Dedicated media for Stories placement for card N	Optional
form_id	Lead form ID for lead generation carousel ads	Optional

Additional Cards (3-10)

For cards 3 through 10, you can add:

card_N_media_url and card_N_headline (both required if any card_N field is provided)
Any of the optional columns listed above

Important: If you provide ANY field for a card (3-10), then both card_N_media_url AND card_N_headline become required for that card.

Card Requirements

Media Specifications

Images:

File type: JPG or PNG
Aspect ratio: 1:1 (square) recommended for best display
Recommended resolution: 1080 x 1080 pixels
Maximum file size: 30 MB
Minimum resolution: 600 x 600 pixels

Videos:

File type: MP4, MOV, or GIF
Aspect ratio: 1:1 (square) or 4:5 (vertical)
Maximum file size: 4 GB
Maximum duration: 240 minutes
Recommended duration: 15 seconds or less for optimal performance
Video thumbnails: Auto-generated by Meta

Content Guidelines

Card Limits:

Minimum: 2 cards per carousel
Maximum: 10 cards per carousel
Optimal: 3-5 cards for best performance

Text Requirements:

Primary text: 125 characters or less for optimal display
Card headlines: 25 characters or less for maximum visibility
Card descriptions: 20 characters or less when used

Output

Returns the created carousel ad IDs and count:

{
  "ad_ids": ["120210543987640123", "120210543987640124"],
  "created_count": 2
}

ad_ids: Array of all successfully created carousel ad IDs
created_count: Total number of carousel ads created

Credit Cost

Cost per run: 3 credits per carousel ad created
Example: 5 carousel ads = 15 credits

FAQs

What's the difference between carousel and single image ads?

Carousel Ads:

Show 2-10 images or videos in one ad
Users can swipe through cards
Each card can have its own headline, description, and landing URL
Higher engagement rates due to interactive nature
Better for showcasing multiple products or telling stories

Single Image Ads:

Display one image per ad
Simpler setup and management
Better for single product focus
Lower file size requirements

Can I mix images and videos in the same carousel?

Yes! Each card in a carousel can be either an image or video. You can mix different media types within the same carousel ad.Best practices:

Keep media styles consistent (similar filters, lighting, etc.)
Ensure videos are short (under 15 seconds) for better performance
Use square aspect ratio (1:1) for both images and videos
Video thumbnails are automatically generated by Meta

How do I optimize carousel card order?

Strategic card ordering:

Lead with your strongest visual - Put your most compelling image/video first
Tell a story - Arrange cards in logical sequence (problem → solution, before → after)
Product showcase - Start with hero product, then show variations or details
Call-to-action progression - Build interest through early cards, strong CTA on final cards

Performance tip: Meta automatically optimizes card order based on performance, but starting with strong content helps initial delivery.

Can each card have different landing URLs?

Yes! You can set different landing URLs for each card using the card_N_website_url columns in your template.Use cases:

Link each product card to its specific product page
Direct users to different category pages
Send traffic to relevant blog posts or resources
A/B test different landing pages within one ad

Fallback: If you don’t specify a card-specific URL, it will use the default website_url from your template.

What Call to Action options work best for carousel ads?

Popular CTA options for carousel ads:E-commerce:

SHOP_NOW - Direct purchasing intent
VIEW_MORE - Product browsing
GET_OFFER - Promotional campaigns

Lead Generation:

LEARN_MORE - Information gathering
SIGN_UP - Newsletter or service signup
CONTACT_US - Direct inquiry

Content/Apps:

DOWNLOAD - App installs
WATCH_MORE - Video content
READ_MORE - Blog articles

Pro tip: Different cards can have different CTAs. Match the CTA to the specific content of each card for better performance.

How do I create placement-specific carousel content?

Use the card_N_story_media_url columns to provide optimized media for Stories placements:Stories Optimization:

Aspect ratio: 9:16 (vertical)
Resolution: 1080 x 1920 pixels
Content: Full-screen, mobile-first design

When to use:

Your default 1:1 cards don’t display well in Stories
You want Stories-specific messaging or design
Different product angles work better vertically

Example setup:

card_1_media_url: "square-product-shot.jpg" (1:1)
card_1_story_media_url: "vertical-product-shot.jpg" (9:16)

Meta will automatically choose the best media for each placement.

Can I use carousel ads for lead generation?

Yes! Carousel ads work excellently for lead generation:Setup for lead forms:

Add your form_id column in the template
Use lead-friendly CTAs like SIGN_UP or LEARN_MORE
Each card can highlight different benefits
Final card should have the strongest conversion message

Best practices:

Use first cards to build interest and trust
Show multiple value propositions across cards
Include social proof or testimonials
Keep form fields minimal for higher conversion rates

What are the best practices for carousel ad performance?

Creative Best Practices:

Consistent branding across all cards
High-quality visuals with good lighting and composition
Clear headlines that complement the visuals
Logical flow between cards (tell a story)
Strong first card to capture attention

Technical Optimization:

Use 1:1 aspect ratio for universal compatibility
Keep file sizes optimized for fast loading
Test both images and videos
Include 3-5 cards for optimal engagement

Content Strategy:

Show different product angles or use cases
Highlight key features across multiple cards
Use the last card for strong call-to-action
A/B test different card arrangements

How do I track which carousel cards perform best?

Meta Ads Manager provides detailed carousel insights:

Card-level metrics - See performance for each individual card
Click-through rates - Which cards drive the most clicks
Engagement data - Swipe behavior and time spent per card
Conversion tracking - Which cards lead to actual conversions

Optimization tips:

Pause or replace underperforming cards
Promote high-performing cards to the first position
Use insights to inform future carousel creative strategy
Test different headlines and descriptions based on data

Can I edit carousel ads after they're created?

Limited editing options:

You cannot add/remove cards from existing carousel ads
You cannot change the media in existing cards
You can edit text elements (headline, description, primary text)
You can change the landing URLs

For major changes:

Create a new carousel ad with updated content
Pause the old ad and activate the new one
Use A/B testing to compare performance

Pro tip: Always review your carousel ads carefully before setting them to ACTIVE status.

How do I use Google Drive images in carousel templates?

Simple Google Drive setup:

Upload your images to Google Drive
Right-click on each image file
Select “Share” → “Anyone with the link” (Viewer permissions)
Copy the link and paste directly into your template

Example of what to paste:

https://drive.google.com/file/d/11j-rCp9wgrV44y4G33emLY-VVcLFlSgN/view?usp=sharing

For carousel media:

Organize images in a dedicated Google Drive folder
Use consistent naming (product-1-square.jpg, product-1-story.jpg)
Ensure all images have proper sharing permissions
Test a few links before bulk uploading

No conversion needed - Markifact automatically handles Google Drive URL processing.

Get Started

Guides

Nodes

Create Carousel Ad

When to Use It

Inputs

Bulk Upload Template

Required Columns

Optional Columns

Additional Cards (3-10)

Card Requirements

Media Specifications

Content Guidelines

Output

Credit Cost

FAQs

​When to Use It

​Inputs

​Bulk Upload Template

​Required Columns

​Optional Columns

​Additional Cards (3-10)

​Card Requirements

​Media Specifications

​Content Guidelines

​Output

​Credit Cost

​FAQs

When to Use It

Inputs

Bulk Upload Template

Required Columns

Optional Columns

Additional Cards (3-10)

Card Requirements

Media Specifications

Content Guidelines

Output

Credit Cost

FAQs