Create Conversion Action - Markifact

Create a new conversion action in Google Ads, including upload (offline), webpage, call, and Google Play types, with category, status, counting, value settings, lookback windows, and attribution model


App	Google Ads
Operation ID	`gads_create_conversion_action`
Type	Action
Connection	`gads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	GadsAccountItem or object or array of object or string or integer	Yes	-	Select the Google Ads account, ask user for it if not provided
`name`	string	Yes	-	Name for the new conversion action
`conversion_type`	string or SelectableOption	Yes	-	Conversion action type. Only these types can be created via the API: ‘UPLOAD_CLICKS’ (offline conversions imported with attributed clicks), ‘UPLOAD_CALLS’, ‘WEBPAGE’, ‘WEBSITE_CALL’, ‘AD_CALL’, ‘CLICK_TO_CALL’, ‘GOOGLE_PLAY_DOWNLOAD’, ‘GOOGLE_PLAY_IN_APP_PURCHASE’
`category`	string or SelectableOption	No	-	The category of conversions reported for this conversion action, for example ‘PURCHASE’, ‘SIGNUP’, ‘SUBMIT_LEAD_FORM’, ‘QUALIFIED_LEAD’. Defaults to ‘DEFAULT’ when omitted
`conversion_action_status`	string or SelectableOption	No	-	Status for conversion event accrual. Options: ‘ENABLED’, ‘HIDDEN’. Defaults to ‘ENABLED’
`primary_for_goal`	boolean	No	-	Whether the conversion action is biddable (primary). When false it is only observed (secondary) and not used for bidding. Left unset, Google applies its default for the goal
`counting_type`	string or SelectableOption	No	-	How conversions are counted. Options: ‘ONE_PER_CLICK’, ‘MANY_PER_CLICK’. Use ‘ONE_PER_CLICK’ for leads and ‘MANY_PER_CLICK’ for purchases
`default_value`	number	No	-	Default value applied to conversions of this action when no value is provided
`default_currency_code`	string	No	-	ISO 4217 currency code for the default value, for example ‘USD’
`always_use_default_value`	boolean	No	-	When true, the default value always overrides per-conversion values
`click_through_lookback_window_days`	integer	No	-	Maximum days between a click and the conversion event (limits vary by type, commonly 1-90)
`view_through_lookback_window_days`	integer	No	-	Maximum days between an impression without interaction and the conversion event (commonly 1-30)
`attribution_model`	string or SelectableOption	No	-	Attribution model. Options: ‘GOOGLE_ADS_LAST_CLICK’, ‘GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN’, ‘EXTERNAL’ (for externally attributed uploads)
`phone_call_duration_seconds`	integer	No	-	Call duration in seconds after which a conversion is reported. Only for call conversion types
`app_id`	string	No	-	App ID for an app conversion action. Only for Google Play conversion types

GadsAccountItem

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-
`managerId`	string	Yes	-	The manager ID for the Google Ads account. Ask user to use the dropdown to select accounts, this manager id is selected background and not shown to the user.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the created conversion action details. Fields: conversion_action_id, resource_name, name, conversion_type