Manage Portfolio Bidding Strategy - Markifact

Creates or updates a reusable portfolio bidding strategy in Google Ads with bid limits, that can be assigned to multiple campaigns


App	Google Ads
Operation ID	`gads_manage_portfolio_bidding_strategy`
Type	Action
Connection	`gads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	GadsAccountItem or object or array of object or string or integer	Yes	-	Select the Google Ads account
`action`	string or SelectableOption	Yes	-	Action to perform. Available options: ‘create’ (Create new strategy), ‘update’ (Update existing strategy)
`strategy_name`	string	No	-	Name for the portfolio bidding strategy. Required for create, optional for update (to rename).
`bidding_strategy_type`	string or SelectableOption	No	-	Portfolio bidding strategy type. Required for create. In update mode this is accepted for UI field display only and ignored by the backend logic.
`bidding_strategy_id`	string	No	-	The ID of the existing portfolio bidding strategy to update. Required for update.
`target_cpa`	number	No	-	Target cost-per-action in account currency. For TARGET_CPA and MAXIMIZE_CONVERSIONS.
`target_roas`	number	No	-	Target return on ad spend ratio (e.g. 3.5 for 350%). For TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE.
`location`	string or SelectableOption	No	-	Target location on the search results page. Only for TARGET_IMPRESSION_SHARE.
`location_fraction`	number	No	-	Target impression share percentage, e.g. 65 for 65%. Only for TARGET_IMPRESSION_SHARE.
`cpc_bid_ceiling`	number	No	-	Maximum CPC bid limit in account currency. Available for all portfolio strategy types.
`cpc_bid_floor`	number	No	-	Minimum CPC bid limit in account currency. Available for TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE.

GadsAccountItem

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-
`managerId`	string	Yes	-	The manager ID for the Google Ads account. Ask user to use the dropdown to select accounts, this manager id is selected background and not shown to the user.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the portfolio bidding strategy details including action performed. Fields: action, bidding_strategy_name, bidding_strategy_id, bidding_strategy_resource_name, bidding_strategy_type, updated_fields