Update Adset Bid Value - Markifact

Updates the bid amount (Bid Cap / Cost Cap) or minimum ROAS of Meta Ads ad sets. For BID_CAP and COST_CAP, bid_value is provided as an actual dollar value, NOT in cents (e.g. pass 10 for

10). Do not multiply by 100. For MIN_ROAS, `bid_value` is a plain decimal multiplier (e.g. 1.23 = 123% ROAS), not a currency value. IMPORTANT: `bid_amount` returned by meta_ads_get_adset_settings is raw from Meta in minor units (cents for USD, e.g. 1000 =

10) — divide by 100 before passing here.


App	Meta Ads
Operation ID	`meta_ads_update_adset_bid_value`
Type	Action
Connection	`meta_ads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	DynamicAccount	Yes	-	Select Meta Ads account, ask the user for it if not provided
`adset_id`	string or SelectItem	Yes	-	Select the ad set to update
`bid_type`	string or SelectableOption	Yes	-	The campaign bidding strategy this ad set belongs to. ‘BID_CAP’ (Bid cap) and ‘COST_CAP’ (Cost per result goal) write to bid_amount. ‘MIN_ROAS’ (ROAS goal) writes to bid_constraints.roas_average_floor.
`bid_value`	number	Yes	-	For BID_CAP/COST_CAP: bid amount as an actual dollar value in the account currency, NOT in cents (e.g. pass 10 for $10). Do not multiply by 100. For MIN_ROAS: minimum ROAS as a plain decimal multiplier (e.g. 1.23 for 123%) — not a currency value. IMPORTANT: `bid_amount` returned by meta_ads_get_adset_settings is raw from Meta in the account's minor currency units (cents for USD, e.g. 1000 =$ 10) — divide by 100 before passing here for BID_CAP/COST_CAP.

SelectItem

Field	Type	Required	Default	Description
`value`	string	Yes	-	The value of the selectable item.
`label`	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: str Returns success message confirming ad set bid value update.