account | object or array of object or MicrosoftAdsAccountItem or string or integer | Yes | - | Select the Microsoft Ads account that owns the ad group. |
update_type | string or SelectableOption | Yes | - | Choose whether to add a single keyword or multiple keywords at once. Options: ‘single’ or ‘bulk’. |
ad_group_id | string or SelectItem | No | - | Enter the ad group ID to add the keyword to. Required for single add. |
keyword | string | No | - | The keyword text to add. Required for single add. |
match_type | string or SelectableOption | No | - | Keyword match type. Options: Broad, Phrase, or Exact. Required for single add. |
status | string or SelectableOption | No | - | Initial keyword status. Options: Active or Paused. Required for single add. |
bid | number or string | No | - | Optional max CPC bid for the keyword in the account currency. If omitted, the keyword uses the ad group default bid. |
structured_data | array (also accepts a comma-separated string) | No | - | Structured data for bulk add. Required columns: ‘ad_group_id’, ‘keyword’, ‘match_type’, ‘status’. Optional column: ‘bid’. Required for bulk add. |
