account | object or array of object or MicrosoftAdsAccountItem or string or integer | Yes | - | Select the Microsoft Ads account that contains the campaign. |
campaign_id | string or SelectItem | Yes | - | Select the Performance Max campaign for this asset group. |
asset_group_name | string | Yes | - | Name for the new asset group. |
status | string or SelectableOption | No | PAUSED | Initial asset group status. Default: PAUSED. |
final_url | string | Yes | - | Landing page URL for the asset group. Must start with http:// or https://. |
final_mobile_url | string | No | - | Optional mobile landing page URL. If provided, final_url is also sent. |
path1 | string | No | - | Optional display URL path 1. Maximum 15 characters. |
path2 | string | No | - | Optional display URL path 2. Maximum 15 characters. |
final_url_suffix | string | No | - | Optional final URL suffix with tracking parameters. |
tracking_url_template | string | No | - | Optional tracking URL template. |
headlines | array of string | Yes | - | Headlines for the asset group. Provide 3-15 items, each max 30 characters. |
long_headlines | array of string | Yes | - | Long headlines for the asset group. Provide 1-5 items, each max 90 characters. |
descriptions | array of string | Yes | - | Descriptions for the asset group. Provide 2-5 items, each max 90 characters. |
business_name | string | Yes | - | Business name for the asset group. Maximum 25 characters. |
marketing_images | array of string | Yes | - | Landscape images for Microsoft AssetGroup Images. Accepts direct image URLs or Google Drive share links (set to ‘Anyone with the link’). Provide 1-20 images, 1.91:1, at least 703x368 px. |
square_marketing_images | array of string | Yes | - | Square images for Microsoft AssetGroup Images. Accepts direct image URLs or Google Drive share links (set to ‘Anyone with the link’). Provide 1-20 images, 1:1, at least 128x128 px. |
logo_images | array of string | No | - | Optional square logo images. Accepts direct image URLs or Google Drive share links (set to ‘Anyone with the link’). Up to 5 logos, 1:1, at least 128x128 px. |
landscape_logo_images | array of string | No | - | Optional landscape logo images. Accepts direct image URLs or Google Drive share links (set to ‘Anyone with the link’). Up to 5 logos, 4:1, at least 512x128 px. |
call_to_action | string or SelectableOption | No | LearnMore | Optional call to action. Default: LearnMore. |
search_themes | string or array of string | No | - | Optional Performance Max search themes. Pass comma/newline-separated text or a list. |