Create Campaign - Markifact

Create a Search, Shopping, Performance Max, or Audience-only campaign in Microsoft Ads. Defaults to PAUSED. Audience campaigns require All languages; create Audience image ads with microsoft_ads_create_image_ad.


App	Microsoft Ads
Operation ID	`microsoft_ads_create_campaign`
Type	Action
Connection	`microsoft_ads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	object or array of object or MicrosoftAdsAccountItem or string or integer	Yes	-	Select the Microsoft Ads account to create a campaign in.
`campaign_name`	string	Yes	-	Name for the new campaign.
`campaign_type`	string or SelectableOption	Yes	-	Campaign type. Supported values: Search, PerformanceMax, Shopping, or Audience. Shopping campaigns (standard shopping) also require store_id and support shopping_priority and sales_country_code.
`status`	string or SelectableOption	No	`{'value': 'PAUSED', 'label': 'Paused'}`	Initial campaign status. Default: PAUSED.
`daily_budget`	number	Yes	-	Daily budget in the account currency, for example 50 for $50.
`locations`	string or array of string or integer or SelectableOption	Yes	-	Microsoft Ads location IDs to target. Pass a comma/newline-separated string or a list. Use `microsoft_ads_search_locations` to find IDs.
`languages`	string or array of string or SelectableOption	No	`['All']`	Campaign ad languages. Use Microsoft language names such as English, Arabic, or All. Default: All. Audience campaigns require All.
`bidding_strategy_type`	string or SelectableOption	No	`{'value': 'MaxConversionsBiddingScheme', 'label': 'Maximize Conversions'}`	Bidding strategy for the campaign. Audience image campaigns support EnhancedCpc and MaxConversions (optionally with target_cpa); availability depends on Microsoft account eligibility.
`max_cpc`	number or string	No	-	Maximum CPC cap in account currency. Optional for MaxClicks, MaxConversions, MaxConversionValue, and TargetImpressionShare.
`target_cpa`	number or string	No	-	Optional target CPA in account currency. Used by MaxConversions.
`target_roas`	number or string	No	-	Optional target ROAS multiplier, for example 3.5 for 350%. Used by MaxConversionValue.
`target_ad_position`	string or SelectableOption	No	-	Target ad position for TargetImpressionShare.
`target_impression_share`	number or string	No	-	Target impression share percentage, 1 to 100. Used by TargetImpressionShare.
`goal_ids`	string or array of string or integer	No	-	Optional Microsoft Ads conversion goal IDs. Microsoft may not save goals sent at campaign creation, so after creating the campaign confirm or attach them with microsoft_ads_manage_campaign_conversion_goals (action add), which verifies the saved list.
`store_id`	integer or string	No	-	Microsoft Merchant Center store ID. Required when campaign_type is Shopping and immutable after creation. Find it with microsoft_ads_list_merchant_stores.
`shopping_priority`	integer or string	No	-	Shopping campaigns only. Priority when multiple campaigns use the same store: 0 (low, default), 1 (medium), or 2 (high).
`sales_country_code`	string	No	-	Shopping campaigns only. Optional 2-letter country code that filters the store catalog, for example US or GB. Immutable after creation.
`geo_target_type`	string or SelectableOption	No	`{'value': 'PRESENCE_OR_INTEREST', 'label': 'Presence or Interest'}`	Location intent option. Default: PRESENCE_OR_INTEREST.
`start_date`	integer or string	No	-	Optional campaign start date as YYYY-MM-DD or Unix timestamp.
`end_date`	integer or string	No	-	Optional campaign end date as YYYY-MM-DD or Unix timestamp.
`final_url_expansion_opt_out`	boolean	No	`True`	If false, Microsoft can expand final URLs automatically. Default: true.
`auto_generated_image_opt_out`	boolean	No	`True`	If false, Microsoft can generate image assets automatically. Default: true.
`auto_generated_text_opt_out`	boolean	No	`True`	If false, Microsoft can generate and customize text assets automatically. Default: true.
`ai_search_enabled`	boolean	No	`False`	Search campaigns only. Whether to enable AI Max or not. Default: false.
`search_term_matching_opt_out`	boolean	No	`True`	Search campaigns only. If false, Microsoft can use AI search term matching. Default: true.

MicrosoftAdsAccountItem

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-
`customerId`	string	No	-	The Microsoft Ads customer ID used for REST CustomerId headers. If omitted, it is resolved from the account ID.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the created Microsoft Ads campaign and location targeting results. Fields: campaign_id, campaign_name, campaign_type, status, daily_budget, location_targets