Update Keyword Bid - Markifact

Update the max CPC bid of Microsoft Ads keywords.


App	Microsoft Ads
Operation ID	`microsoft_ads_update_keyword_bid`
Type	Action
Connection	`microsoft_ads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	object or array of object or MicrosoftAdsAccountItem or string or integer	Yes	-	Select the Microsoft Ads account that owns the keywords to update.
`update_type`	string or SelectableOption	Yes	-	Choose whether to update the bid of a single keyword or multiple keywords at once. Options: ‘single’ or ‘bulk’.
`ad_group_id`	string or SelectItem	No	-	The ad group ID that contains the keyword. Required for single update (keyword updates are scoped to their ad group).
`keyword_id`	string or SelectItem	No	-	The keyword ID whose bid to update. Required for single update.
`bid_amount`	number or string	No	-	New keyword max CPC bid as a plain number in the account currency (e.g. 1.25). Required for single update.
`structured_data`	array (also accepts a comma-separated string)	No	-	Structured data for bulk update. Required columns: ‘ad_group_id’, ‘keyword_id’, ‘bid_amount’. Required for bulk update.

MicrosoftAdsAccountItem

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-
`customerId`	string	No	-	The Microsoft Ads customer ID used for REST CustomerId headers. If omitted, it is resolved from the account ID.

SelectItem

Field	Type	Required	Default	Description
`value`	string	Yes	-	The value of the selectable item.
`label`	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns Microsoft Ads keyword bid update results. Fields: message, updated_count, results